Neha Vijayan

Experienced in crafting innovative and high-impact digital campaigns that drive brand recognition and audience engagement.

Directed and managed high-quality photo shoots for fashion, beauty, and jewelry brands, with a strong focus on aligning visuals with each client’s brand identity and standards.

Spearheaded a major rebranding initiative within the tech industry, successfully capturing the company’s updated mission, vision, and values, resulting in significantly increased brand engagement and customer loyalty.

Enhanced digital presence for brands by overseeing website redesigns, emphasizing intuitive user experience, aesthetic appeal, and streamlined navigation to elevate user engagement.

Created detailed creative briefs and meticulously planned timelines to guide teams throughout the creative process, ensuring projects moved seamlessly from initial concept to final execution.

Developed and curated compelling social media feeds, crafting copy and visual content that aligned with brand voice, ultimately boosting audience connection and driving consistent brand messaging across digital platforms.

Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.

Analyzed data and metrics to measure success of campaigns and adjust strategies accordingly.

Led the design and execution of dynamic social media ads for a diverse range of clients, including Indian banks, fashion brands, retail brands, jewelry brands, and luxury hotels. Developed visually engaging social media creatives and logos for banks, ensuring alignment with brand identity while promoting services and offerings. Created targeted, compelling content for digital campaigns, with a focus on driving engagement and brand recognition.

Specifically, designed social media posts for banking reward programs, curating content for Facebook pages that effectively communicated the value and benefits of reward offerings. My work contributed to stronger customer engagement and participation in these loyalty programs, fostering brand loyalty and increasing user interaction. With a focus on creative storytelling and visual appeal, I ensured each campaign resonated with the intended audience and upheld the brand’s ethos.

● Conceptualising, Ideating and Creating Visuals ● Photo shoot of events ● Designing of logos and stationary ● Creating emailers and designing for print media like Brochures, Flyers, Posters, Newsletters, Certificates and Reports ● Branding and Advertisements like Press Ads, Billboards, T-Shirts, Mugs, Diaries etc ● Handling Clients and Designing Invites and Coupons for Brands like Longchamp ● Exhibition Display Units like Banners, Backdrops, Standees etc ● Social Media Posts for Events, Promotional Posts and Daily Activity Posts. Banners for Event Pages, Corporate Profiles etc ● Editing of Pictures ● Team Management