Netheish Rajaram
Marthandam
Summary
I am Netheish Rajaram, a dedicated and innovative Digital Marketing Enthusiast and Business Analyst currently pursuing a Bachelor of Business Administration at Lovely Professional University with a CGPA of 8.23. My academic journey is supplemented by robust real-world experience, including a strategic role at Lululemon, where I significantly contributed to inventory planning and sales analysis. This position allowed me to harness data-driven insights to optimize inventory decisions across multiple channels, demonstrating my ability to blend theoretical knowledge with practical implementation.
Additionally, my virtual experience with Red Bull, focusing on On-Premise Sales, honed my analytical skills and enhanced my proficiency in using advanced tools like MS Excel, contributing to my deep understanding of market dynamics and client performance metrics. My educational background and professional experiences are supported by advanced competencies in digital marketing tools and platforms, such as Adobe Premiere Pro, Photoshop, and Final Cut Pro, alongside certifications in Digital Marketing from Google.
Beyond professional and academic achievements, I have engaged in leadership roles in youth forums like IMUN, affiliated with the Australian Embassy, organizing conferences that promote international relations and diplomacy among students. This role not only showcases my leadership skills but also my commitment to fostering educational and cultural exchanges.
Seeking to further my education at Harvard, I aim to deepen my expertise in business administration and digital marketing to drive innovative solutions in the global market. My goal is to leverage Harvard’s rigorous academic environment and global network to become a leader who positively impacts the digital landscape.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Business Analyst
LULULEMON
02.2024 - 03.2024
- Focused on inventory planning for the shorts capsule
- Analyzed global and regional shipments
- Created a Spring 2022 line sheet, and monitored daily sales to guide inventory decisions
- Created a line sheet for the Spring 2022 shorts capsule at lululemon and summarized the SKU count for all channels
- Checked sales from the previous day and compared metrics against prior sales and calculated full-price sell-through to assist with real-time decisions to appropriately manage lululemon's inventory.
On-Premise Sales virtual experience program
Red Bull
02.2024 - 02.2024
- Completed a job simulation focused on On-Premise Sales activities at Red Bull
- Used Excel to visualize which on-premise clients are performing best and worst
- Communicated observations to Red Bull team members about why certain clients are performing better than others.
Cheif Event Manager
Red Friends India (NGO)
Marthandam
02.2021 - 11.2022
- Developed and implemented event plans, including budgets, venues, and special guests.
- Ensured compliance with applicable laws and regulations related to event planning and operations.
- Collaborated with marketing teams to create promotional materials for events.
- Created detailed timelines for the execution of each event.
- Assisted in developing strategies to increase attendance at events.
- Prepared post-event reports summarizing attendee feedback and other key metrics.
Education
High School Diploma -
Excel Global School
Kanniyakumari,India05-2022
BBA -
Lovely Professional University
Phagwara, Punjab04-2022
10th Standard - General
Excel Central School
Kanniyakumari,Tamilnadu05-2020
Skills
Premier pro
Requirements gathering
Customer needs assessment
Operational reporting
Gap analysis
Technical writing
Operations analysis
Business process improvement
Campaign performance tracking
Competitive analysis
Workflow analysis
Cost-benefit analysis
Photoshop
Business planning
Strategic planning
Sku count
Final cut pro
Tally erp 9
Ms excel
Assortment planning
Data analysis
In-store merchandising
Websites
Certification
- Google - Foundations of Digital Marketing and Ecommerce, Coursera, 02/2023, https://coursera.org/share/b534e36758639d2e66ae7254c4f4725b
- Google - Attract and Engage Customers with Digital Marketing, Coursera, 01/2023, https://coursera.org/share/b4041f00b77b4161f4905daf4e435bf6
Languages
Tamil
First Language
English
Proficient (C2)
C2
Malayalam
Advanced (C1)
C1
Hindi
Advanced (C1)
C1
Accomplishments
- IIMUN Singapore 2018 Best Delegate
- IMUN Head Dias 2020, Online
Organized a conference for 100+ delegates regarding International relations and politics , Emphasized technical diplomacy among students
Timeline
Business Analyst
LULULEMON
02.2024 - 03.2024
On-Premise Sales virtual experience program
Red Bull
02.2024 - 02.2024
Cheif Event Manager
Red Friends India (NGO)
02.2021 - 11.2022
High School Diploma -
Excel Global School
BBA -
Lovely Professional University
10th Standard - General
Excel Central School
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