Nethravathi V
Bangalore
Summary
Experienced marketing and procurement professional with a proven track record at Virtusa Consulting Services Pvt Ltd, adept in leveraging Marketing Automation tools like Salesforce and Pardot, and excelling in Cross-Functional Team Management. Demonstrated success in driving ROI through strategic sourcing and campaign management, with a knack for fostering robust supplier relationships and executing impactful ABM strategies.
Overview
15
15
years of professional experience
Work History
Manager - Marketing Procurement and Operations
Virtusa Consulting Services Pvt ltd
Bangalore
03.2021 - Current
- Integrated Campaign Management: Strategize, execute, and monitor integrated marketing campaigns, ensuring alignment with organizational objectives and maximizing ROI.
- Account-Based Marketing (ABM): Leverage ABM tools and techniques to target key accounts, personalize campaigns, and drive higher engagement and conversion rates.
- Event Planning and Execution: Manage end-to-end event operations, from planning and vendor coordination to execution and post-event analysis, ensuring impactful client engagement and brand representation.
- Global Marketing Procurement: Align procurement strategies with marketing goals to achieve cost-effective sourcing, timely delivery, and quality assurance for campaigns and events.
- Procurement Strategy Development: Integrate procurement approaches with marketing plans to enhance operational efficiency and support campaign success.
- Supplier Relationship Management: Foster strong supplier partnerships to secure favorable terms and support marketing operations, campaigns, and events.
- Contract and Payment Oversight: Ensure accurate contract and payment tracking to maintain financial transparency and compliance across marketing initiatives.
- Budgeting and Financial Management: Collaborate with marketing teams to allocate budgets effectively, optimizing resources for integrated campaigns, ABM, and events.
- Marketing Technology Integration: Utilize Salesforce workflows, Pardot campaigns, and ABM tools to streamline marketing operations and enhance campaign outcomes.
- Social Media and Campaign Support: Partner with teams to launch social media and integrated campaigns, driving engagement and brand visibility across channels.
- Branding and Customer Experience: Maintain branding consistency and deliver superior customer experiences through targeted campaigns and events.
- Supplier Performance Analytics: Use data-driven insights to evaluate supplier contributions and align procurement with marketing demands.
- Operational Excellence: Collaborate with cross-functional teams to optimize marketing operations, ensuring compliance, efficiency, and process innovation.
- Client Engagement Coordination: Oversee marketing-led client engagement initiatives, including on-site visits and events, to strengthen relationships and drive business value.
- Reporting and Data Management: Manage marketing databases, ensure data quality, and provide actionable analytics to inform decision-making and optimize campaigns and events.
Marketing Operations Specialist – Analyst Relation
Capgemini India Pvt. Ltd.
Bangalore
07.2018 - 05.2021
- Project Management for Analyst Relations: Successfully managed RFIs and supported Analyst Relations Leads on strategic projects, ensuring timely delivery and alignment with marketing objectives.
- Process Improvement and Innovation: Built relationships across teams to identify opportunities for enhancing Analyst Relations knowledge management processes, driving innovation and efficiency.
- Contract Lifecycle Management: Supported contract negotiations, managed lifecycles, nurtured supplier relationships, and mitigated risks to align with marketing and procurement goals.
- Market Insights and Analytics: Monitored market analyst coverage through various platforms, providing actionable insights to inform marketing strategies and support effective decision-making.
- Knowledge Repository Management: Created, tagged, and maintained assets in the knowledge management repository, improving access to market analyst content and facilitating internal collaboration.
- CRM Integration for Marketing Operations: Leveraged ARchitect, a cloud-based CRM tool, for managing content creation, reporting, and maintenance, ensuring consistency and optimization of Analyst Relations activities.
- Reporting and Communications: Prepared detailed reports on Analyst Relations projects for steering committee meetings, enhancing transparency and alignment with organizational goals.
- Internal Collaboration Tools: Supported tools like Microsoft Teams and Yammer to enhance communication, knowledge sharing, and collaboration within the marketing operations framework.
Associate Consultant to client IBM India Pvt Ltd.
Datamatics global services
08.2014 - 04.2018
- Implemented robust governance strategies for managing content within the Lighthouse Knowledge Management Portal, ensuring relevance, accuracy, and timeliness of information flow
- Conducted thorough review, proofreading, and editing of documents to be published on the Intranet Portal across various service lines and sectors
- Analyzed and managed content to maintain consistency and quality standards
- Led initiatives to deliver process and technology education, presentations, and demonstrations to relevant audiences, including GBS Leadership, Practitioners, and Community Groups, fostering a culture of knowledge sharing and collaboration
- Generated statistical reports and conducted in-depth analysis of traffic flow to the KM Portal, providing insights to enhance usability and effectiveness
- Utilized advanced Excel functions to prepare standard and nonstandard reports, including VLookup, HLookup, Pivot Tables, and date functions
- Coordinated activities, information meetings, and training programs related to the Lighthouse platform
- Provided administrative support in preparing reports and metrics, ensuring transparency and accountability in knowledge management processes
Operations Specialist – Content & Digital Platform
Gateway IT & Travel Solutions
Bangalore
03.2013 - 08.2014
- Content Quality Assurance: Conducted thorough editing and proofreading of marketing and operational content, ensuring consistency, accuracy, and adherence to quality standards.
- Content Analysis and Optimization: Evaluated existing and new content to align with operational goals, enhancing effectiveness and maintaining brand standards.
- Website Operations Management: Managed and maintained web portals, implementing regular updates and ensuring the accuracy of information, particularly aligning holiday pages with seasonal promotions and operational schedules.
- SEO and Content Optimization: Developed and updated site content, including metadata (titles, keywords, descriptions) and on-page copy, to enhance discoverability and drive engagement.
- Social Media Operations: Supported operational strategies for social media presence by engaging audiences on platforms like Facebook and Twitter, promoting brand awareness, and driving campaigns.
- Blog Content Management: Authored and maintained blog posts on relevant topics, contributing to operational KPIs by attracting and retaining target audiences.
- Quality Assurance Testing: Conducted manual testing to ensure the functionality, usability, and performance of digital platforms, contributing to process improvement and operational excellence.
Knowledge Harvesting Specialist to client IBM India Pvt Ltd.
Synova Innovative Technologies
05.2011 - 12.2012
- Actively promoted knowledge management (KM) principles and practices within the IBM connections community, fostering awareness and building the KM brand
- Established and optimized organizational knowledge management mechanisms to ensure easy access and utilization of business knowledge by all stakeholders, facilitating bottom-up contributions to the organizational knowledge database
- Reviewed, proofread, and edited documents for publication on the Intranet Portal, ensuring quality and relevance
- Managed content analysis and content management processes to maintain an effective knowledge repository
- Maintained knowledge capital for business verticals, collaborating with subject matter experts (SMEs) to ensure accurate and up-to-date information
- Facilitated the creation of various types of content, including case studies, solutions, best practices, and reusable components, contributing to organizational knowledge enrichment
- Engaged in manual testing, creation, and management of wikis, fostering collaboration and knowledge sharing within IBM connections communities
- Supported ongoing creation, maintenance, and packaging of content in wikis, ensuring consistency and standardization to enhance usability and accessibility
Technical Support Associate
IBM India Pvt Ltd.
02.2010 - 09.2010
- Collaborated with subject matter experts (SMEs) to gather comprehensive customer and service details, enhancing understanding of client needs
- Proactively addressed technical issues for clients, delivering prompt and effective solutions to ensure high levels of customer satisfaction
- Provided troubleshooting support for software/hardware issues, resolving issues promptly to maintain client satisfaction
- Managed customer data on the intranet and conducted targeted mailers to corporate customers, strengthening client relationships
- Documented all calls and queries to ensure accurate implementation of information and maintain a repository of client interactions
- Handled Tier 1 support calls, assisting end customers in resolving product-related issues to their satisfaction
- Achieved and exceeded client targets, including schedule adherence, service level agreements, and call quality standards, ensuring exceptional service delivery
Education
Bachelor of Engineering -
M V J College of Engineering
Bangalore01.2009
Ujjval Pre - University College -
Ujjval Pre - University College
Bangalore01.2005
Skills
- Marketing Automation (Salesforce, Pardot, Demandbase, TechTarget Priority Engine, ZoomInfo)
- Data Management and Analytics (Excel, Airtable, Reporting & Analytics)
- Cross-Functional Team Management
- Strategic Sourcing
- Supplier Negotiation
- Contract Management
- Supplier Relationship Management
- Procurement
- Budget and Financial Oversight
- Campaign Management
- CRM Management (Salesforce, ARInsights)
- Event and ABM Management
- Operational Tools (Office 365, Outlook, PowerPoint, Adobe PDF Editor)
- Analyst Relations
- Software Testing (Manual)
- HTML
- Content and Knowledge Management (WordPress, SharePoint, BOX, ECM)
Key projects handled
- Streamlined the procurement process for marketing
- Led the planning and execution of a highly successful Virtual Analyst Day
- Implemented a comprehensive client engagement process
Personal Information
- Place of Birth: Karnataka
- Date of Birth: 07/08/87
Languages
Kannada
First Language
English
Proficient (C2)
C2
Telugu
Upper Intermediate (B2)
B2
Hindi
Elementary (A2)
A2
Tamil
Intermediate (B1)
B1
Timeline
Manager - Marketing Procurement and Operations
Virtusa Consulting Services Pvt ltd
03.2021 - Current
Marketing Operations Specialist – Analyst Relation
Capgemini India Pvt. Ltd.
07.2018 - 05.2021
Associate Consultant to client IBM India Pvt Ltd.
Datamatics global services
08.2014 - 04.2018
Operations Specialist – Content & Digital Platform
Gateway IT & Travel Solutions
03.2013 - 08.2014
Knowledge Harvesting Specialist to client IBM India Pvt Ltd.
Synova Innovative Technologies
05.2011 - 12.2012
Technical Support Associate
IBM India Pvt Ltd.
02.2010 - 09.2010
Bachelor of Engineering -
M V J College of Engineering
Ujjval Pre - University College -
Ujjval Pre - University College
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