Nezam Haider

Pexpo – India’s leading stainless-steel bottle brand.

Led end-to-end digital growth with a strong focus on brand recall, website revenue scale-up, and marketplace expansion across India. Managed a ₹50 lakh monthly digital budget for website performance, and ₹2.5 crore per month for marketplace growth, delivering consistent efficiency and ROI.

Key Responsibilities and Achievements:

• Drove brand recall and top-of-mind awareness through full-funnel strategies across Google, Meta, YouTube, and influencer collaborations.
• Scaled website sales through CRO, funnel optimization, remarketing automation, and high-intent search and shopping campaigns.
• Spearheaded e-commerce optimization—improving product discoverability, pricing strategy, visibility on Amazon and Flipkart, and enhancing PDP creatives to boost conversions.
• Managed and optimized performance marketing spends (₹50L/month website) with structured testing across audiences, creatives, and landing pages.
• Oversaw marketplace growth with a ₹2.5 Cr monthly budget, driving visibility, Buy Box share, reviews strategy, and seasonal sale planning.
• Implemented SEO and content strategy to build organic traffic and reduce dependency on paid channels.
• Strengthened the brand’s digital footprint through data-driven GTM plans, real-time dashboards, and campaign optimization frameworks.
• Collaborated with product, design, and sales teams to ensure consistent brand positioning and communication across channels.
• Achieved significant improvement in ROAS, CTR, conversion rate, and new-to-brand acquisition, contributing directly to revenue growth.

• Built and scaled a casual gaming Word Zenith App's user acquisition funnel from scratch, driving over 500,000+ downloads with profitable ROAS in Tier 1 markets.
• Designed full-funnel paid media and content-led campaigns across Google, Meta, Unity Ads, DV360 – balancing growth and brand recall.
• Owned and optimized a portfolio of 25+ gaming & entertainment websites, delivering 2.5x ROI on ₹1 Cr+ monthly spend via cross-channel D2C strategy.
• Led organic brand visibility via SEO, content marketing, GA4 analytics, and Looker Studio dashboards.
• Drove email lifecycle marketing, improving retention and engagement through segmentation, personalization, and behavioral triggers.
• Spearheaded D2C growth in a complex grey market for an I gaming website by activating community-led, viral campaigns (e.g., 14 lakh+ signups during India vs Pakistan match).
• Navigated platform bans with non-traditional influencer, Telegram, and native ad networks (Taboola, Outbrain) – building brand loyalty without dependency on Meta/Google.
• Delivered a 40% YoY revenue jump through refined audience segmentation, retention loops, and real-time content adaptation.
• Launched scalable affiliate/influencer engines tailored for Tier 2/3 markets – enabling lower CAC and stronger LTV.
• Built high-converting landing pages and funnel experiences that merged UX, branding, and compliance-led messaging.

Lead a team of digital marketing specialists to develop and execute comprehensive online grey marketing campaigns for an i-gaming platform across multiple channels. Oversee all aspects of digital marketing, including SEM, affiliate marketing, influencer marketing, social media marketing, email marketing, Telegram marketing, and paid advertising. Achieved a 40% increase in online revenue within one year through targeted marketing strategies and data-driven optimization. • Developed and managed the digital marketing budget, consistently meeting or exceeding ROI targets. • Conduct in-depth market research and competitor analysis to identify opportunities and emerging trends. • Implemented marketing automation tools, resulting in a 25% increase in lead generation, and a 20% improvement in conversion rates. • Collaborated with cross-functional teams to create visually appealing, conversion-focused landing pages and ad creatives. • Regularly analyzed key performance metrics using Google Analytics and Zoho One to measure campaign effectiveness. • Achieved an overwhelming response in affiliate marketing from display ads through Taboola and Outbrain. • Researched, strategized, and implemented influencer campaign activities in the iGaming industry.

• Managed relationships with external agencies, vendors, and partners for successful collaborations in digital initiatives and growing Zeelab Pharmacy online division.
• Tracked key performance indicators to analyze campaign effectiveness and inform future strategies.
• Increased brand awareness by implementing innovative digital marketing strategies.
• Utilized search engine optimization best practices to increase website visibility and rankings.
• Spearheaded the development of mobile apps and responsive websites for an enhanced user experience across devices.
• Partnered with sales teams to align digital marketing efforts with business objectives.
• Optimized website performance for enhanced user experience and higher conversion rates.
• Improved lead generation with targeted pay-per-click advertising campaigns.

• Owned end-to-end D2C performance marketing across Amazon (IN, UAE, USA, KSA), Flipkart, Myntra, and Nykaa – managing ₹50L+ in monthly ad spend.
• Scaled sales to ₹1.5 Cr/month with strategic ACOS/TCOS optimization and brand-building DSP campaigns, increasing traffic by 250%.
• Led social and influencer campaigns across Instagram and Facebook to enhance brand resonance and build community.
• Headed 360 brand operations – from creative storytelling to marketplace optimization to inventory management.
• Grew social media engagement by 45% and followers by 20% via platform-native content and real-time consumer engagement.

• Launched the D2C online presence of Automotive accessory & Telematics product brand Mecarnic, scaling across Amazon, Flipkart, and direct web platforms.
• Built the brand from scratch via SEO, SEM, content, and community-building, while managing creatives, ad ops, and performance reporting.
• Developed cross-platform brand voice and ran integrated campaigns to build loyalty among car enthusiasts.
• Generated revenue of their telematics product and Accessories from 5 to 50lakhs a month.
• (Automotive)