Nibedita Dash
DIGITAL MARKETING SPECIALIST
Pune,Maharashtra
Summary
Experienced digital marketing professional with expertise in crafting and implementing effective marketing strategies. Skilled at fostering collaborative team environments and consistently achieving impactful outcomes. Proficient in SEO, content creation, and data analytics, with a proactive and adaptable approach to navigating evolving market dynamics.
Overview
4
4
years of professional experience
4
4
years of post-secondary education
4
4
Certifications
Work History
Digital Marketing Specialist
DORLE Control
Pune
06.2023 - Current
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Created social media content with innovative brand messaging to support new product launches.
- Evaluated market trends to stay current on consumer and competitor changes.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
- Improved conversion rates by designing and executing A/B tests for landing pages and ad campaigns.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Monitored digital marketing analytics, identifying trends and making data-driven adjustments to improve performance.
- Created compelling content for various digital channels, enhancing engagement and encouraging shares.
- Improved social media presence by creating and managing content across platforms, leading to higher brand visibility.
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
Team Lead Digital Marketing
The Enterprise World
Pune
02.2022 - 05.2023
- Promoted a positive work environment by fostering teamwork, open communication, and employee recognition initiatives.
- Enhanced overall team performance by providing regular coaching, feedback, and skill development opportunities.
- Collaborated with other department leads to streamline workflows, improve interdepartmental coordination, and achieve business goals collectively.
- Conducted regular progress reviews with individual team members to identify areas for improvement and provide guidance on career development opportunities.
- Conducted regular reviews of operations and identified areas for improvement.
- Evaluated staff performance and provided coaching to address inefficiencies.
- Developed effective improvement plans in alignment with goals and specifications.
Digital Marketing Intern
Seven Boat Academy
Kolkata
10.2021 - 02.2022
- Tracked social media trends and adapted to attract target follower demographic.
- Prepared weekly updates and reports to track the growth and success rates of marketing campaigns
- Created engaging content for Pinterest, Facebook, and Instagram.
- Collaborated with team members to help expand marketing channels
- Contributed to mock-ups, email campaigns, and social media content
- Performed market analysis and researched the latest trends
- Assisted with capturing and analyzing social media metrics
- Assisted marketing coordinators and graphic designers with website copywriting and proofing.
Education
Bachelor of Technology - Electrical Engineering
Biju Pattnaik University of Technology
Bhubaneswar 08.2006 - 06.2010
Skills
Audience engagement strategies
Market competitor analysis
WordPress administration
Web performance analysis
KPI development
Comprehensive campaign management
Email outreach strategies
SEO strategy implementation
Digital marketing development
Keyword strategy optimization
Digital marketing strategies
Experience with social media platforms
Market analysis using data
Certification
The Fundamentals of Digital Marketing, 03/22
Timeline
Digital Marketing Specialist
DORLE Control
06.2023 - Current
Team Lead Digital Marketing
The Enterprise World
02.2022 - 05.2023
Digital Marketing Intern
Seven Boat Academy
10.2021 - 02.2022
Bachelor of Technology - Electrical Engineering
Biju Pattnaik University of Technology
08.2006 - 06.2010
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