Nibedita Roy
New Delhi
Summary
Versatile and creative media professional with over a decade of experience in journalism, reporting, journalistic writings, content creation, digital media writing, editing and production, and managing public relations for better efficacy of stories. Proven expertise in content strategy, SEO-oriented writing, editorial planning, ideation and long form articles, interviews and also B2B feature reporting. Strong background in managing both magazines as well as digital platforms and working across cross-functional editorial teams. Passionate about impactful storytelling and reader-centric content.
Overview
14
14
years of professional experience
Work History
Principal Digital Producer
Times of India (TOI)
Noida
01.2018 - Current
- Lead content strategy and editing for digital verticals and newsletters
- Manage multiple sections of the TOI Etimes/Times Food website and ensuring timely publishing
- Analyze SEO trends to plan storylines around key events and festivals
- Coordinate with teams for national-level editorial projects
Senior Digital Content Producer
Times Food
- Brainstorming on ideas for news, features, long forms, video and interviews.
- Created lifestyle and food-centric articles, videos, and celebrity interviews
- Oversaw daily editorial planning and platform performance
India Correspondent
Images Multimedia Group
- Produced in-depth industry oriented articles, market features, achievement articles and cover stories
- Conducted expert interviews, industry research, and content editing
- Built relationships with key industry players in the F&B and retail sectors
Feature Writer
Indian Retailer
- Authored feature stories and industry insights for an online retail portal
- Edited news, conducted massive interviews, and researched emerging retail trends
- Franchise India Holdings
Assistant Editor / Business Journalist
Bracecorp Publications
- Wrote and edited business articles, product features, and reports
- Managed editorial planning, industry interviews, and news curation
Lifestyle Correspondent
Food and Nightlife
- Created lifestyle blogs, event reviews, and conducted interviews
Editorial Intern
CNN-IBN
- Edited news feeds, packaged video stories, conducted vox pops
Public Relations Intern
Sristi Communications
- Drafted press releases, coordinated media outreach, and supported events
Editorial Intern
Press Trust of India
- Researched story ideas, wrote features, and analyzed news coverage
Education
M.A. - Media Governance
Jamia Millia Islamia University
01.2012
B.J.M.C. - Bachelor of Journalism & Mass Communication
Jagannath International Management School
01.2009
Class 12 - Commerce
Kendriya Vidyalaya, CBSE
01.2006
Class 10 - undefined
Summer Fields School, CBSE
01.2004
Skills
- Content Strategy & SEO
- Feature Writing & Editing
- Digital Publishing
- Interviewing & Reporting
- Video Scripting & Editing
- B2B Journalism
- Public Relations
- Editorial Leadership
Languages
English
Hindi
Bengali
Assamese
Interests
- Reading articles & journals
- Writing features, blogs, and lifestyle content
- Socializing and networking
Place Of Declaration
Noida
Personal Information
- Title: Principal Content Producer & Digital Media Professional
- Date of Birth: 1988-09-19
- Marital Status: Married
Disclaimer
I hereby declare that the information provided is true and accurate to the best of my knowledge.
Timeline
Principal Digital Producer
Times of India (TOI)
01.2018 - Current
Senior Digital Content Producer
Times Food
India Correspondent
Images Multimedia Group
Feature Writer
Indian Retailer
Assistant Editor / Business Journalist
Bracecorp Publications
Lifestyle Correspondent
Food and Nightlife
Editorial Intern
CNN-IBN
Public Relations Intern
Sristi Communications
Editorial Intern
Press Trust of India
M.A. - Media Governance
Jamia Millia Islamia University
B.J.M.C. - Bachelor of Journalism & Mass Communication
Jagannath International Management School
Class 12 - Commerce
Kendriya Vidyalaya, CBSE
Class 10 - undefined
Summer Fields School, CBSE