Associate Vice President
- Represented company at various community and business events to promote awareness, network with potential clients and penetrate new markets.
- Aligned sales objectives with business initiatives using strategic development, forecasting and budgeting.
- Led learning and development initiatives to educate sales personnel on new products and services.
- Analyzed competitive environment and customer procurement trends to support growth strategies.
- Overhauled internal operating budget consisting of sales and marketing expenditures, identifying wasteful spending.
- Oversaw business development, production and marketing.
- Used cold calling and networking to sell products and services.
- Contacted current and potential clients to promote products and services.
- Sourced new sales opportunities through inbound lead follow-up.
- Cultivated strong professional relationships with industry partners and created focused campaigns to drive business development.
- Generated leads and solicited new opportunities by leveraging business intelligence and third-party data sources.
- Collaborated with cross-functional team members to build and execute development plans.