Nickleson George

• Leading media buying team of 6 across offline and online channels, delivering industry first innovations.
• Collaborating with the leadership team to drive revenue growth through strategic media investments and data-driven insights.
• Developed and executed a buying strategy, consistently delivering 10%+ savings beyond agreed KPIs.
• Designed an advanced Excel-based automation tool, improving report delivery timelines by 80% and ensuring 100% accuracy in buying reports.

Client: Jiostar (formerly know as Disney Star India)

• Managed a high-value media portfolio, delivering 50%+ cost savings despite market inflation.
• Collaborated with the Regional Buying Head to develop and implement an innovative media buying model, recognized with Mindshare’s Original Thinking Awards (2017 & 2018).

Client: Kellogg's India

• Developed business plan (P&L management) and revenue models (sponsorship and ticket pricing strategy) for Music concerts in India (Vh1 Supersonic, CC Chuckle Festival)
• Collaborated with Finance, Legal, Marketing and Artist management team

• Played a key role in onboarding and nurturing brands new to media, guiding them through effective media strategies.
• Served as the Single Point of Contact (SPOC) for J. Walter Thompson (JWT), providing strategic media buying support.
• Led successful media negotiations, securing the Maharashtra Tourism business.

Clients: Apple, State Bank of India, Maharashtra Tourism, FirstCry.com

• Strategized and executed TV and cinema media plans for men’s grooming products, ensuring optimal reach and engagement.
• Identified and partnered with films that aligned with the brand’s ethos, enhancing brand storytelling and audience connection.
• Managed pre- and post-campaign evaluations to measure effectiveness and optimize future strategies.

Client: L’oreal India (brand Garnier Men)

• Worked closely with the client to develop a TV pricing benchmark, leveraging market intelligence for data-driven decision-making.

Client: Malayala Manorama (Tv Channel: Mazhvil Manorama)

• Collaborated with the publication’s sales team to recover lost business by developing data-driven, insight-led presentations that enhanced client engagement and conversions
• Educated sales partners on key media concepts, enhancing their ability to build stronger client and agency relationships.

Clients: Times Of India, Cosmopolitan, Reader’s Digest

• Generated and managed sales reports, providing key insights for decision-making.
• Handled agency and client contract documentation, ensuring compliance and accuracy.
• Coordinated ad space bookings, optimizing placements for maximum impact.