NICKU NITISH

Founded and scaled Dormigo Hostels to two top-rated locations (Bir and Manali), achieving average guest ratings of 4.8+/5 on Google, Booking.com, and Hostelworld.

• Drove 75% occupancy in 18 months through data-driven pricing, targeted marketing, and distinctive guest engagement.
• Improved guest satisfaction by 25% and operational efficiency by 30% through analytics-led service enhancements and strong team leadership.

Led product and business analysis to drive user engagement and client acquisition using SQL, Python, Tableau, Power BI, and Google Analytics.

• Developed and launched the Early Access job product, increasing jobseeker daily returns by 20% and repeat visits by 15%, while boosting session duration and application rates.
• Optimized job application workflows, improving conversion rates by 12%, and launched retention features that raised reactivation by 17%, generating over 21 million monthly visits.
• Directed data-driven e-commerce client acquisition campaigns, increasing first-time customers by 25% and reducing acquisition costs by 18% through targeted segmentation.
• Collaborated across teams to boost qualified online leads by 32% and upsell 28% of clients into higher-value segments via lifecycle marketing strategies.

• Led a team of 3 analysts in creating Tableau dashboards to track sales, returns, inventory, and drive business decisions for Sears Hometown Stores.
• Optimized enterprise data warehouse, reducing storage costs by 40% and CPU usage by 20%, cutting operational expenses significantly.
• Led cross-functional teams in evaluating cloud analytics platforms (Amazon, Google, Snowflake) for a scalable, cost-efficient data lake solution.
• Automated real-time store performance reporting, enabling closure of 80+ low-performing stores and informing targeted marketing strategies.
• Boosted email campaign effectiveness by 30-38% through user segmentation and automated personalized reengagement strategies.