Nida Kulsoom
Assistant Marketing Manager
New Delhi,UP
Summary
Strategic Marketing Professional with 5+ years of experience in developing and executing integrated marketing campaigns across digital, print, and on-ground channels in the hospitality, retail, and media sectors. Skilled in campaign management, social media strategy, influencer marketing, and brand communication. Adept at leading agency coordination, managing budgets, and maintaining brand consistency across platforms.
Overview
8
8
years of professional experience
4032
4032
years of post-secondary education
3
3
Languages
Work History
Assistant Manager- Marketing
Skyview by Empyrean
12.2021 - Current
- Lead the end-to-end development of brand marketing strategies across digital, print, influencer, and on-ground channels.
- Manage the brand’s social media presence (Instagram, LinkedIn, Facebook, YouTube), driving consistent growth in engagement and followers.
- Execute high-visibility campaigns and brand activations for new offerings at the property, key events, and F&B promotions.
- Manage creative, PR, and digital agencies to ensure on-brand content delivery and media outreach.
- Direct influencer campaigns from shortlisting to execution and performance analysis to enhance brand visibility and affinity.
- Manage the annual marketing budget and ensure efficient resource allocation across campaigns and experiential marketing initiatives.
- Maintain brand consistency across all marketing communications, including collaterals, digital creatives, and advertisements.
- Coordinate photoshoots and brand visuals, ensuring visual storytelling aligns with brand identity and guidelines.
Deputy Manager- Planning and Buying
Purnima Advertising Agency
12.2019 - 09.2020
- Worked with clients to plan media strategies aligned with their briefs and campaign goals.
- Handled key clients including SIDBI and Casio; served as the Account Manager for Casio and oversaw campaign planning, client approvals, and execution.
- Coordinated with publications and radio channels to negotiate competitive advertising rates, and secure cost-effective media placements.
- Prepared detailed cost estimates and proposals for clients based on media plans and campaign requirements.
Assistant Brand Manager
Red Tape
07.2019 - 11.2019
- Created and managed campaign strategies across online and offline platforms.
- Developed media plans and budgets in alignment with campaign objectives and target audience.
- Planned marketing collateral in line with brand voice and product identity.
- Led campaign rollouts across print, FM, and social media to support seasonal collections.
- Organized and managed product photoshoots to generate high-quality content for campaigns, and brand use.
Consultant- Branding Team
Times of India
07.2018 - 07.2019
- Conducted market research and evaluate consumer perception, market trends, and product value.
- Handled LPRS monitoring and competitive analysis to optimize campaign strategy.
- Conducted Ad-Edit analysis to measure editorial-to-advertising ratio to track ad placements and analyze media content distribution.
Sales Executive
World Phone India private Limited
09.2017 - 04.2018
- Identified new business opportunities and built client pipelines.
- Conducted meetings with prospective clients to pitch services, and build interest.
- Identified opportunities for product improvement by analysing industry trends, competitor marketing activities, and customer feedback.
- Represented the company at the 27th Convergence India International Exhibition, 2018, to promote brand presence and explore business leads.
Education
B.Tech - Electronics & Communications
Greater Noida Institute of Technology
MBA - Marketing
Ambedkar University Delhi
Skills
Integrated Marketing
Campaign Planning & Execution
Digital & Social Media Strategy
Influencer & PR Management
ATL/BTL Activations
Creative Direction & Visual Identity
Budget Planning & ROI Tracking
Stakeholder & Vendor Management
Hobbies and Interests
Avid reader and travel enthusiast with a love for Spanish music and a strong interest in global cultures, lifestyle trends, and consumer behavior.
Tools & Platforms
Meta Business Suite, Canva, MS Office Suite, Facebook Ads Manager, Google Ads, Google Analytics, You Tube Studio, Netcore, HubSpot.
Timeline
Assistant Manager- Marketing
Skyview by Empyrean
12.2021 - Current
Deputy Manager- Planning and Buying
Purnima Advertising Agency
12.2019 - 09.2020
Assistant Brand Manager
Red Tape
07.2019 - 11.2019
Consultant- Branding Team
Times of India
07.2018 - 07.2019
Sales Executive
World Phone India private Limited
09.2017 - 04.2018
B.Tech - Electronics & Communications
Greater Noida Institute of Technology
MBA - Marketing
Ambedkar University Delhi
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