Nidheesh Saxena

Good upbeat personality

In depth program knowledge

Knowledge of Competitors

Good Sales Skills

Organization/eye for detail

Strong written and verbal communication skills

empathetic

• Worked with team to develop admissions strategies in accordance with organizational goals and within budgetary guidelines.
• Monitored social media and online sources for industry trends.
• Developed team communications and information for Admissions meetings.
• Handled all customer relations issues pleasantly, enabling quick resolution and client satisfaction.
• Served as primary contact for coordination of application screening and tracking, visit and interview arrangement and marketing communications.
• Responsible for complete Admissions, Marketing & Outreach, responsible to ensure brand image, brand equity and required targeted admission numbers.
• Responsible for executing brand and marketing driven activities, ensuring optimum brand visibility as per brand equity of Atlas SkillTech University.
• Responsible for Procurement of all vendors, agencies, staff (External & internal), Counselors, etc.
• Ensuring Student welfare activities on regular basis, to ensure regular engagement for them.
• Ensuring staff management activities ensuring to build internal ambassadors for BBA program.
• Ensuring Training & development of team on regular basis.
• Ensuring Budgeting and execution of budgeted activities for Marketing and admissions related activities throughout year.
• Responsible for achieving targeted numbers of admissions through various initiatives across year.
• Focusing in doubling applications and admissions for 2023 academic year.

• Responsible for Marketing & Admissions of all course offered at AUM.
• Responsible for devising go-to-market strategy for attracting prospective students to University.
• To devise 360 degree integrated media plan comprising of hoardings, print, radio and digital.
• Conceptualize and execute various programs to reach out to schools and colleges and secure maximum admissions.
• Liaison with corporate and media and organize informative session for students.
• Interacting with students and parents during admissions.
• Corporate presentation for parents and students during admissions.
• Admissions and events data analysis
• Coordinating schools and college visits to campus.
• Coordinating with organizers for various educational events.
• Education Fairs/Events- Counseling students and parents.
• Liaoning with school counselors to participate in their university fairs
• Interacting with HODs/ HOIs for school specific requirements
• Given 100% growth in 3 years in terms of admissions numbers since joined in 2019.

• Responsible for Marketing & Admissions of
• ITM Institute of Hotel Management, Nerul & Oshiwara Campus
• ITM Institute of Fashion, Design and Technology (ITM IFDT)
• ITM Institute of Health Sciences (ITM-IHS)
• ITM College of Engineering, Nagpur
• ITM University, Raipur
• ITM Vocational University, Vadodara
• Lead overall effort of Marketing, Marketing Communications, Admissions, Student Services;
• Budgeting, Planning of Events /Activities – both BTL & ATL, networking with
• Higher Secondary Schools /International Schools etc.
• Marketing Communications: Online /Print presence, P.R., Image Management, Media Plans etc.
• Formulation of strategies for starting new programs, branches
• Team Management: Hiring & Mentoring Sales & Delivery resources and teams to achieve preset goals.
• Initiation & Implementation of referrals system/Affiliate Marketing Program to boost revenue.
• Guiding and mentoring team on closing cases and handling client relationships.
• Competitive Analysis: Monitor competitive landscape/industry trends and identify risks to business.
• Digital Marketing: Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Established record of highest ever enrollments for all verticals in 2017.

• Global Learning is business development / franchising consultancy company. Offered business development consultancy to Sun Online Pvt. Ltd., company promoted by Mr. Krishnamachari Srikant. Company has launched 3 websites for online education'
• www.careerstrokes.com
• www.edustrokes.com
• www.cricketstrokes.com
• These products were being marketed to schools / colleges & institutions. Connecting with schools to promote cricketstrokes.com and edustrokes.com
• Provided end to end solution for franchise development for EduSmart India - Career Education Institute, unit of Smart World Combine Network Pvt Ltd.
• Conducted Training & Placements for Mumbai Police – Providing training to housewives / daughters / lady police officials of Mumbai Police.
• 100% placement was achieved for 161 trainees of Mumbai Police project.

Franchisee Operations & Expansion

• Responsible for Franchisee development & operations in west region, comprising of state of Maharashtra, Goa, Gujarat, Madhya Pradesh and Chhattisgarh.
• Setting –up network of Centum Learning centers (CLC) – To provide higher order employability skills and bridge existing talent gap by providing vertical specific programs targeted at meeting requirements of skilled manpower in many sectors of industry

Corporate Sales

• Designed road map to penetrate market for training in Soft Skill, Language and content development.
• Generated business from fresher, lateral training programs and outbound trainings.
• Handled esteemed clients such as Cognizant Technology Solutions, BMC, HCL Info Systems, , Deepak Fertilizers, Capgemini, Zensar, Hexaware, T-Systems India, HSBC-GLT, to name few.

School & College Business

• School connect for marketing online products through different activities.
• Promoting CRI – Corporate Readiness Initiatives Programs in colleges developed by Centum.
• Promoting diploma programs in engineering colleges - to be promoted as added program leading to placements for students.

Government Business

• Interacting with various ministries to acquire training orders under different schemes promoted by state or central government.
• Liaison with government officials for procuring orders and implementation of training programs as per requirements.
• Analyzing, formulating and implementing Sales & Marketing Plan for University and Centum products and services.
• Making quarterly budgets and monthly/quarterly sales forecast
• Directing advertising and sales promotion program Responsible for Sales, Administration, Planning, Implementation and Control, Fund Management and Budgetary Control. Credit and Logistics Management. Franchisee/Partner Debt Control and Commission Clearance.
• Positioning company by establishing, developing & maintaining relationship with internal and external customers.
• Setting “SMART” Territorial Goals and Objectives in line with Organizational Goals and Objectives.
• Added 41 new Franchisee since joining

• Was handling Franchisee Operations and Development for Western Region.
• Western region consists of Maharashtra, Goa and Gujarat.
• Monitor sales against targets on daily/weekly/monthly basis and take corrective action as necessary in order to achieve sales plan targets
• Formulate sales policies and procedures for region in collaboration with HO and monitor adherence
• Oversee collections and ageing and take necessary action
• Plan and implement local sales promotion activities within budget, ensure region compliance
• Identify and build alliances with business partners, Government, Corporate and Retail.
• Provide direction in development of sales pitches and proposals.
• Track and facilitate ongoing business partnerships. Manage customer expectations and resolve customer issues.
• Facilitate process of credit collections.
• Gather business intelligence and monitor competitive offerings in order to reposition/ redesign/ introduce offerings. Provide ongoing information to region.
• Leverage existing relationships; negotiate with prospective partner in order to enhance market penetration and revenues.
• Identify new and prospective partners (franchisee) , initiate and develop alternative sources of content to increase business.
• Established record by adding 1 Master Franchisee and 35 Sub Franchisee in one day billing over 50 lacs sales in this deal.
• Exceeded targets by building, directing and motivating high-performing sales team
• Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth
• Boosted market share by establishing sales and distribution channels, developing new products and solidifying sales partnerships

• Expansion of channel network across western & southern region.
• Management of franchisee network for achieving budgeted numbers (billing & Collection)
• Drive & Implement Marketing campaigns across regions.
• Achieve budgeted numbers for placements across regions.
• Guide & Mentor team members for higher performance
• Established franchisee in Mumbai and Pune which was strong-hold of company owned centers.
• Increased royalty collections by 300% by adding new centers and improving business form existing partners.
• Improved operations through consistent hard work and dedication.
• Actively listened to customers' requests, confirming full understanding before addressing concerns.

• To develop and manage channel partner, in line with channel strategy and maximize sales
• Expansion of channel network across Maharashtra and Madhya Pradesh & Chhattisgarh area for Arena Multimedia brand and later for "SSi" Brand in Northern Region comprising of states viz., Rajasthan, Uttar Pradesh, Delhi, Punjab, Himachal Pradesh, Haryana and Jammu & Kashmir.
• Management of franchisee network for achieving budgeted numbers (billing & Collection)
• To ensure that Channel Marketing Activities are initiated and implemented successfully in field.
• To manage promoter Team, ensure they have clear direction and objectives and they are motivated. Drive & Implement Marketing campaigns across the regions.
• Increased royalty collections by 350% by adding new partners and improving business of existing partners.
• Participated in promotional opportunities and onboarding of new accounts
• Reduced workflow inconsistencies by recruiting and hiring capable staff members

• Was marketing e-commerce initiatives launched.
• Website testversaity.com which was online testing site, however later it was converted as recruitment tool as solution for mass recruitment by IT companies.
• Was responsible to make testversaity.com revenue generation model and have contributed revenue of 23 lacs.
• Website eduvarsity.com - online portal where content related to IT software's was created, targeted to IT professionals as self study module.
• Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies
• Managed product demonstrations and testimonials for performance evaluation

• Responsible for Express Business Avenues & Express EXIM Review. To implement different strategies for maximizing revenue.
• Increased revenue by 200% by coordinating with editorial staff and work out special supplements related to different industries we cover under these two brands.
• Responsible for Sales, Service, Marketing, Network Development and Sales strategies for brand.
• Formulate Marketing & Sales strategies, prepare business plans and carry out Marketing & Sales promotions and advertising.
• Introduced special editions for clients resulting in additional revenue.
• Managed regular clients visits for better and long-term relationships.
• Added 5 new agencies to contribute to revenue generations.
• Developed and implemented performance improvement strategies and plans to promote continuous improvement
• Exceeded goals through effective task prioritization and great work ethic,
• Resolved conflicts and negotiated mutually beneficial agreements between parties
• Drove operational improvements which resulted in savings and improved profit margins

Product Executive

• Devise overall brand portfolio & business strategy
• Develop media strategy, plan & media buying with Media agency
• Managed market research process through Market Research agency.
• Arranging Media Coverage, Press Meets for Brand/ Company Image Building etc.
• Contributed towards revenue generated by introducing "INFOBANK".
• Aligned campaigns with strategic plans in targeting key audiences

Executive Assistant to Managing Director

• Generate timely MIS
• Work for Project Management.
• Analyze Data & to do its interpretation.
• Coordinate in cross functional & inter department activities
• Work as active back end support to M.D.
• Assisting MD in strategic matters
• Internal & External customer coordination
• Research & benchmarking data on new projects & competitors
• Generated MIS reports on active projects and assignment status to present to management

• Analyzed market to identify new opportunities and strengthen relationships with hospitals, medical centers and primary provider physicians.
• Arranged appointments with doctors, pharmacists and medical teams to raise awareness of latest product launches.
• Visited customer locations to evaluate requirements, demonstrate product offerings and propose strategic solutions for diverse needs.
• Increased 300% revenue from South Mumbai territory.
• Analyzed market to identify new opportunities and strengthen relationships with hospitals, medical centers and primary provider physicians
• Showcased product features to customers and discussed technical details to overcome objections and lock in sales