Nidhi Kachru

• Brand Marketing & Strategy | Digital Marketing | Marketing Communication & Creative Designs | Corporate Event Management | Vendor Management t | Marketing Operations | |Budget & Requirement Gathering| Managing 6-member team design team and 6 member digital team
• Led comprehensive brand strategy initiatives for Schools, Institutes and Higher Ed brands, resulting in 10-15% increase in brand awareness and helped in making Apeejay as preferred choice of Institute/School among parents.
• Developed and executed integrated marketing campaigns across digital and traditional channels, achieving a 25-30% increase in lead generation and a 20-25% improvement in conversion rates.
• Managed Apeejay Education brand budgets totaling to Approx. 15 cr (approx.) annually every year across Schools (2cr), Higher Eds ( 3cr) and University( 10cr), consistently delivering projects on time and within budget while maximizing ROI.
• Fostered a culture of innovation within the team by encouraging creative thinking and embracing new ideas that supported brand goals.
• Optimized budget allocation, ensuring efficient use of resources to drive sales growth and profitability.
• Developed Brand Manuals and communication guidelines for internal stakeholders for proper brand consistency and engagement at all levels of the organization.
• Increased market awareness and admissions through the execution of targeted promotional campaigns.
• Managed and oversaw creative projects to drive quality, accuracy and deadline management.
• Managed Marketing Content Calendar for online platforms and budget management across all branding activities for these 26 Institutes.
• Tracking expenses and reporting on the return on investment (ROI) of branding initiatives.
• With Institute support, conduct market research to gather insights on consumer behavior, preferences, and emerging trends and use findings to make data-driven decisions and refine brand strategies & creative communication.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Managed the Apeejay Corporate events directly :

- Successful CSR & philanthropy event/workshop for Apeejay and other co-branded partners G20, Indian Social Responsibility Network

- Also had coordinated & managed event/workshop with Ramakrishna Mission - Vivekananda Institute of Values on Apeejay Founder's day

- AI Workshop with PHD Chambers

• Developed and executed comprehensive marketing strategies for Amazon & filpkart platforms and that helped to increased online sales by 20- 40% year-over-year across different categories of Lifestyle, Fitness, and Kitchenware.
• Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
• Collaborated with the Product Development team to launch new products, contributing to a 10% increase in product awareness and adoption of massager category.
• Managed & tracking Campaigns across SEM, email & social media channels by agency for boosting website sales for the brand.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
• Developed creative briefs for internal designers, ensuring alignment with overall marketing objectives and brand guidelines.
• Planning marketing activities in conjunction with the company's growth plan and working out strategies to execute the plan
• Maintaining relationship with online, print media for marketing programs with branding and lead generation objectives.
• Organized successful events and participated in exhibitions, helped showcasing products offerings effectively to potential customers or partners.
• Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
• Overall responsibility of running e-commerce marketing campaigns and optimizing the advertising spent on the portals – like Amazon- AMS, Flipkart
• Developing systems and procedures to ensure that the leads generated are optimally utilized
• Vendor Management of various digital media and traditional marketing activities
• Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
• Plan and manage the Social Media marketing campaigns and day-to-day social media activities through the support of agency.
• Managed budget allocation and resource utilization to maximize marketing ROI.

Key Responsibilities :

• Digital Marketing | Marketing Communication | Lead Generation | Business Development | Marketing Operations | Digital PR |Budget & AOP | Managing 4-member team Business Development and Lead generation: Generating leads through online (LinkedIn) and offline mediums for CSR Funding

Digital Marketing and Marketing Communication

• Started and managed the complete digital branding and awareness for Waterhealth India and International and executed SEM strategies that improved organic search rankings and increased website traffic by 40% within one year.
• Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
• Generate brand recognition and brand awareness using digital media tools and techniques- SMO, SEO, Website Development etc
• Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
• Vendor Management of various digital media and traditional marketing activities
• Design and develop the content for press release on our plant launches and recent partnerships & collaborations Design and develop the content for internal newsletters, brochures and magazines for various stakeholders
• Manage Social Media marketing campaigns and day-to-day social media activities.

B2B : Business Development and Lead generation:

• Reaching out to CSR professionals and build their network building through LinkedIn
• Generating CSR leads through linkedIn
• Coordinating with clients through Emails and Calls
• Maintain, grow and manage client expectations & relationships
• Tracking, evaluating and reviewing our sales pipeline through Salesforce software
• Coordinate with the ops and account teams
• Create sales proposals
• Collaborating with various CSR event partners for WHIN's partnership in CSR conferences
• Arranging a speaking slot for the leadership team in CSR conferences

B2B : Business Development and Lead generation:

• Reaching out to CSR professionals and build their network building through LinkedIn
• Coordinating with clients through Emails and Calls
• Maintain, grow and manage client expectations & relationships
• Tracking, evaluating and reviewing our sales pipeline through Salesforce software
• Coordinate with the ops and account teams
• Create sales proposals
• Collaborating with various CSR event partners for WHIN's partnership in CSR conferences
• Arranging a speaking slot for the leadership team in CSR conferences

● CSR Events Coordinated at WHIN :

- Worked and Collaborated with Jacqueline Lundquist, Philanthropist and Wife of Ex Ambassador to Richard Celeste, who served as ambassador to India ( she was then associated with WaterHealth International as Chief Serendipity Officer)

Who helped to raise good amount of funding through Charity Events through Charitybuzz.com , Music Events , Philanthropy events in US and India with her magnificent network of people in Bollywood, Fashion , Politics etc

Links : https://yourstory.com/2016/03/waterhealth-centre-bengaluru

Links : https://www.charitybuzz.com/catalog_items/auction-lunch-with-former-governor-of-ohio-richard-1582510

Jaldhaara Foundation is an NGO partner for WaterHealth International. Have supported this NGO for various key activities:

• Managed multiple social media platforms, ensuring a consistent brand voice and message.
• Increased customer engagement through social media.
• Boosted engagement rates with the creation of compelling and visually appealing content.
• Developed marketing content such as blogs, promotional materials, and advertisements for social media.
• Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
• Collaborated with team members to develop creative campaigns for social media platforms.
• Streamlined content creation processes, improving efficiency while maintaining quality standards.
• Managed editorial calendars and rescheduled PR events and meetings.
• Managing and running crowdfunding donation based campaigns online with help of online platforms.
• Coordinated and collaborated for JF's new website launch with PG integration.
• Prepared RFP and RFQ responses for new business pitches and presentations.

• Manage and helped running display Ad Google clients as support team to ensure optimal & smooth campaign execution & delivery on DCM platform.
• Coordinate with clients, agencies, and publishers of APAC, EMEA and NA regions and suggest modifications to campaigns wherever required
• Provide guidance and consultative technical expertise to front line General Support and DCM Support Agents and Technical account manager (TAM)
• Partner with cross-functional teams including General Support, Escalation Management, Sales and Engineering to ensure timely and high-impact results for your clients
• Troubleshoot technical issues like ad serving errors, report discrepancies, and creative issues and provide solutions to ensure proper testing of ad creative and software managed by Ad Technology team
• Test campaigns in pre-live environment for quality control and in proxy servers to guarantee successful ad campaigns
• Actively participate in team and inter-departmental meetings and suggest timely improvements and provide feedback to Ad Tech team and Ad Ops Projects.
• Promoted positive work environment by fostering teamwork, open communication, and employee recognition initiatives.
• Trained new team members by relaying information on company procedures and safety requirements.

• To drive technology developments of ICICI Digital Channels & to enhance customer convenience and thereby increase customer footprint on Online channels was associated with New product development team, and worked for launch of a new product for ICICI – Internet Banking Customers, product named – iWish – Variable RD and phase 2 of Facebook banking
• Assisting in formulation and development of product strategy and analyzing customer requirements of a new product development with help of market research
• Collaborating with cross functional teams of design, development, quality assurance, marketing and customer relations departments to drive concepts to completion
• Responsible for interfacing with various business groups on ongoing basis for requirements (gathering, analysis, documentation, UAT, change management) Creating and executing marketing plan of ICICI Bank (Digital Channels) online services
• Working as bridge between company and creative agencies.
• Associated with Query handling for product iwish and Facebook banking by coordinating between vendors and customers.

• Strategic Alliance Management Service P Ltd
• (SAMS) is a general management consultancy, exclusively focused on servicing the needs of the health and development sectors in India
• SAMS Drug Inventory Management & Logistics Consulting Services Division helps with the supply chain management of drugs for vital national health programs
• Associated with Supply Chain of Malaria Drugs, Insecticides and Larvicides at State and Districts Warehouses and Govt Stores all over the Country
• Skilled in maintaining cordial relations with external and internal bodies for the smooth running of operations
• Streamlining workflow and creating a team work environment to enhance profitability innovatively for the organization
• Technical Analysis of Stock Reports and Monthly Supplies
• Critically Analyzing Stock Reports on a Monthly Basis from all States and Creation of a Database of Stocks Present at each State
• Formation of Consumption Patterns of each State for monitoring future requirements on a Monthly Basis
• Monitoring Supply of Malaria Drugs, Insecticides, and Larvicides by World Bank (WB), Global Funds to Fight against Aids, Tuberculosis and Malaria (GFATM) and Govt
• Of India Supplies (GOI)
• Visits made to Orissa and Assam to Study the Current Inventory Management and Logistics Practices
• Development of Operational Manuals and Modules for Training
• Training Organized in the States of Assam, Orissa, Bihar and Jharkhand for Inventory Management Practices and Logistics at State Malaria Offices Respectively
• Developed Exercises on Stock Registers, Issue Vouchers and Transfer Advice for Training Purposes