Nidhi Kassat
Mumbai
Summary
To be an enabler of experiences of various aspects of experiential marketing. To be a trusted expert for my clients & team mates across verticals where they would be able to reach out to me for any solution that can be driven through events or experiences. Not only would I like to expand my knowledge, skill set & learn, I would also like to enable those associating with me to be able to express their thoughts to achieve the desired objective together.
Overview
20
20
years of professional experience
Work History
Managing Partner
Headsail Media Services
05.2025 - Current
- Established foundational business processes and organizational structure through industry-standard methodologies
- Recruited and led cross-departmental teams specializing in events and PnL management by utilizing structured talent acquisition processes and performance metrics to ensure alignment with company objectives.
- Led the launch of a new wedding business vertical by crafting segmented service offerings, aligning operational workflows, and assigning cross-functional teams using business development methodologies and project management tools.
- Launched and managed the inaugural IP, Ecstatic Dance Mornings, in Mumbai
- Making business plans & expansion thoughts
- Collaborated with stakeholders to identify market expansion opportunities, driving scalable growth initiatives across multiple business verticals.
- Negotiated high-value contracts with clients, securing profitable partnerships for the company.
- Established and implemented business procedures and process improvements.
- Mentored junior staff members, resulting in a more cohesive team and increased overall performance.
- Oversaw financial management of the firm, including budgeting, forecasting, and analysis, ensuring fiscal responsibility and profitability.
- Optimized resource allocation, reducing operational costs while maintaining service quality standards.
- Led recruitment efforts to attract top talent, contributing to a highly skilled workforce capable of meeting client demands effectively.
Senior Business Partner
XP&D Platform
06.2024 - 04.2025
- Built and nurtured productive professional relationships through strategic networking, enhancing brand reach.
- Built a robust vendor network to secure cost-effective, high-quality products.
- Gathered event requirements, including venues, budgets, guest lists, catering and event timelines through face-to-face client meetings.
- Assessed event success and uncovered room for improvement through client feedback.
- Maintained adherence to client-event requirements through effective delegation, prioritizing and management of all production phases, from concept to execution.
- Played a crucial role in company growth by identifying new market opportunities and developing comprehensive strategies.
- Networked with other professionals and organizations to expand contacts and opportunities.
- Directed cross-functional teams to deliver complex event solutions, harmonizing logistics, budgeting, stakeholder communications, and post-event evaluations to achieve project objectives within demanding timelines.
Deputy Branch Head
CAB Experiences
04.2022 - 04.2024
- Built new clients for CAB Mumbai in 2022
- Retained old clients & in the upcoming year got more business from the existing client
- Built a complete servicing team, production team alongside side creative & concteam.team.
- Created processes to be followed for the branch
- Presented, executed & closed events, connect with the clients
- Networking & exploring more opportunities with the client.
Assistant General Manager, Client Services
Laqshya Live Experiences
03.2015 - 04.2022
- Planned, conceptualized, curated & executed multiple events across various sectors - IT, BFSI, Real Estate, Social Media, FMCG etc.
- An all round solution offer from virtual events, BTL, On Ground, Audio Visuals, Gifting, venues, curation of shows, scripting, creative & getting the appropriate partner on board.
Director
DDB Mudra Max
01.2012 - 04.2015
- Single handedly managed & coordinated with clients.
- Converted clients like Good Knight, Kwality Walls & HR team of Hindustan Unilever through cold calls & successfully executed their events.
- One point of contact for client for event execution & planning.
- Worked in collaboration with various verticals of DDB Mudra Group for integrated presentations.
- Conceptualized, presented, ideated the entire plan for Big Bazaar team Bengal Warrior in their year of inception for Pro Kabaddi League.
- I end to end managed their team, designed the logo, their uniforms & footwear, along with all safety gears, planned their press launch, worked in collaboration with the digital team & OOH team of DDB MudraGroup for marketing, delegated manpower for various roles & responsibilities for a period of 6-9 months.
- Produced, executed & hosted the 1st on ground Pro Kabaddi league in Kolkata for Bengal Warriors on behalf of Big Bazaar for a period of almost 7-10 days.
- Created the 1st ever mapping launch event for Good Knight Fast Card launch, followed by Good Knight Xpress Launch.
Manager, Client Services
Encompass Events
03.2008 - 01.2012
- Joined Encompass events as a senior executive & was gradually promoted to becoming a manager.
- Focus was to learn to work on brief under supervision & write presentations for various pitches.
- Share various artist options for clients apt for the brief.
- Give solutions or be a part of the brainstorm for multiple projects.
- Be a support team for projects of massive manpower requirement.
- Coordinate on deliverable across divisions.
- Show caller
Executive, Client Services
EMC Events
03.2007 - 03.2008
- Making presentation & brainstorming with the team.
- Being the support team for on ground events.
- Learning to understand events overall at every show from the time of the brief to post event.
Customer Service Advisor
JP Morgan Chase
03.2006 - 02.2007
- Job role was to speak to customers who call in from USA & activate their credit card
- Key responsibility : To make 2 sales within their card & look out for balance transfers while keeping talk time bare minimal.
Education
Bachelor of Arts - Philosophy
Mithibai College of Arts
Mumbai01.2006
Skills
- Client relationship management
- Building human connections with clients, Building networks with clients, partners / vendors & internal teams across verticals
- Energy Healer Practitioner, Meditator
- Understanding the core objective of the client & have the ability to offer solutions basis the brief, Creative referencing in terms approach & being able to make a presentation to the client to sell the concept
- Delegating work, Supervising the entire project, Reaching out with suggestions & recommendations in case of any road blocks for the clients, Strategising company's way forward year on year in terms of communication, awards, approaches etc
Awards
Global Employee of the year, DDB Mudramax events team, Been the only employee from client servicing in DDB Mudramaxe events team to have won Global Employee of the year & was taken to MICA as a select employee for a special course curated by global leaders of Mudra Group called DDB-U.
Timeline
Managing Partner
Headsail Media Services
05.2025 - Current
Senior Business Partner
XP&D Platform
06.2024 - 04.2025
Deputy Branch Head
CAB Experiences
04.2022 - 04.2024
Assistant General Manager, Client Services
Laqshya Live Experiences
03.2015 - 04.2022
Director
DDB Mudra Max
01.2012 - 04.2015
Manager, Client Services
Encompass Events
03.2008 - 01.2012
Executive, Client Services
EMC Events
03.2007 - 03.2008
Customer Service Advisor
JP Morgan Chase
03.2006 - 02.2007
Bachelor of Arts - Philosophy
Mithibai College of Arts
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