Nidhi Mahajan

• Merchant Acquisition: Identify and acquire SMBs, mid-market, and enterprise merchants for Zaakpay’s payment gateway solutions.
• Stakeholder Engagement: Build and manage strong relationships with key decision-makers across the payments ecosystem.
• Sales Leadership: Drive end-to-end sales cycles – from prospecting to negotiation, and successful deal closures.
• Cross-functional collaboration: Partner with Product, Risk, and Compliance teams to deliver customized solutions tailored to merchant needs.
• Market Intelligence: Monitor industry trends and competitor movements to refine and optimize sales strategies.
• Performance Targets: Consistently achieve and exceed GMV, revenue, and merchant acquisition goals.

Client Relationship Management: Cultivated long-lasting relationships with key clients, enhancing customer loyalty and satisfaction.
Market Expansion: Developed and executed strategic market penetration initiatives, successfully expanding product placement in premier outlets, including star properties, and chain restaurants.
Strategic Analysis: Analyzed market trends and competitive activities to inform data-driven business decisions and optimize performance.
Partnership Development: Established new business partnerships with key distributors and wholesalers, increasing market reach and product availability.
Customer Feedback Integration: Collected and utilized customer feedback to drive product improvements, resulting in an enhanced customer experience and increased client retention.

• Team Leadership: Spearheaded a high-performing team responsible for the seamless deployment of PhonePe QR codes, training over 8,000 merchants across diverse categories in West, North, and Central Delhi.
• Target Achievement: Pioneered team establishment and leadership, driving the attainment of ambitious merchant acquisition goals through strategic guidance and motivation.
• Performance Monitoring: Vigilantly monitored progress against outlined plans, implementing robust processes, and systematic reviews to ensure targets were met.
• Service Strategy Execution: Orchestrated effective servicing strategies to surpass active merchant targets, enhancing overall team efficiency and productivity.
• Innovative Monetization: Developed and executed monetization initiatives for both offline and online payment solutions, including PhonePe Smart Speakers, EDC machines, and Payment Gateway, driving revenue growth through innovative solutions.
• Competitive Intelligence: Actively tracked competitive activities within key accounts, and collaborated with internal stakeholders, including marketing teams, to align efforts for maximum impact.
• Continuous Improvement: Fostered a culture of continuous improvement by sharing best practices internally, significantly contributing to team success and overall business growth.

• Startup Process Innovation: Pioneered a lean startup process for 'Experiences,' catering to both domestic and international markets.
• Key Point of Contact: Acted as the primary liaison for inbound and outbound communications with direct and integrated supplies.
• Lead Generation: Collaborated with team members to identify potential leads through market research, guided by the Chief Business Officer (CBO).
• Brand visibility enhancement: optimized campaign execution across trade channels, significantly increasing brand awareness and market penetration.
• Strategic Partnerships: Established and nurtured strategic partnerships, as well as dealer and vendor relationships, driving increased sales revenue.
• Industry Trend Awareness: Remained at the forefront of industry trends, continually generating new business through key accounts, and strengthening partnerships.
• International Activities Leadership: Successfully implemented strategies that elevated international activities, achieving a remarkable milestone of selling 750 vouchers online in a single day.

• Team Leadership: Led the recruitment, coaching, and performance monitoring of Customer Development Associates (CDAs) and Key Account Managers (KAMs) in the HORECA and services sectors.
• Strategic Business Expansion: Implemented a strategic business plan that successfully converted B2B clients, significantly expanding the company's customer base.
• Relationship Building: Cultivated and maintained strong, long-lasting customer relationships by understanding client needs, and executing tailored sales plans.
• Account Securing: Successfully secured strategic accounts, including Vishwa Yuvak Kendra, Maharashtra Sadan, and Hotel Country Inn & Suites in Delhi, contributing to significant business growth.

• Product Placement Initiatives: Initiated the placement of Del Monte cans in premier properties and launched Tetra juices in popular chain restaurants, such as The Beer Café and Pind Balluchi.
• Distribution Management: Effectively managed distribution, and oversaw channel sales operations to enhance market reach.
• Sales Management Expertise: Demonstrated strong capabilities in distribution management and channel sales, driving overall sales performance.

• Foundational Training: Gained valuable experience in sales operations and customer management, laying the groundwork for future success in sales roles.
• Strategic Sales Execution: Drove strategic initiatives to enhance customer engagement and sales performance within the GT and HORECA segments.
• Sales Strategy Development: Developed and implemented comprehensive primary and secondary sales strategies to maximize market penetration, and drive revenue growth.
• Performance Management: Assigned monthly targets to team members, and conducted daily performance reviews to ensure KPIs were consistently met.
• Market Presence Optimization: Maintained AVF (Availability, Visibility, and Freshness) within the assigned territory, while expanding market share by appointing new distributors and providing training on company systems and processes.