Nidhi Meshram
Category Manager
Bengaluru
Summary
Results-oriented and strategic Category Manager with over 10 years of experience in driving revenue growth, optimizing product assortments, and enhancing customer satisfaction. Seeking a challenging role to leverage my expertise in category management, sales strategy, and vendor partnerships. Adept at identifying market trends, developing robust merchandising strategies, and maximizing profitability. Proven track record of successfully launching and managing diverse product categories. Eager to contribute to in dynamic environment by implementing innovative approaches to enhance the overall customer shopping experience and drive business success.
Overview
11
11
years of professional experience
Work History
Category Lead
Dhani
12.2021 - 07.2023
- Launched Electronics, Mobiles, Home & Kitchen
- Leading Electronics, Appliances, Home Kitchen, Footwear, Sports, Toys & Personal Care Category
- Leverage the understanding of current trends, opportunities, assortment, competition and buyers vision to assort, merchandise and market product online for categories
- Recruited and led a team of 14 managers for category management
- Responsible for overall P&L, managing the cumulative portfolio of 150cr
- Responsible for managing key metrics - GMV, NMV, RPV, NPS, Profit contribution matrix for Hard-line category
- Vendor identification and development
- Collaborating with the analytics team to measure the effectiveness of marketing campaigns to evaluate and improve future performance
- Partner with the Digital Content team to develop merchandising calendar for website home and landing Pages, navigation, special initiatives, item image, copy strategy, etc
- Maximized category turnover through proactive management strategies.
Category Supply Manager
Udaan
08.2020 - 11.2021
- Supply Planning and execution to Improve OEM, Brands & Vendors Base for the Enterprise Business
- Analysed data or insights to determine industry and consumer trends
- Devise long-term development strategies for product categories
- Ensuring Product Availability and Follow-ups with Sales Team with the updates to get future business forecasting from Key accounts
- Determine the positioning of a product category to maximize visibility
- Liaise with marketing teams to determine competitive pricing and promotional activities of a product category
- Collaborate with buyers and merchandisers to expand product categories
- Make forecasts for product demand to ensure the sustainability of inventory
- Assume responsibility of budget development and revenue for category
- Increased monthly GMV by 3X by Developing Supply through brand & Seller with >50% availability of the assortment
- Increased brand wise assortment for Top Selling SKU’s from 0% to 60%
- 10% Conversion rate from the offers executed with marketing
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
Deputy Manager
Moglix
03.2019 - 07.2020
- Managed and developed relationships with suppliers to attain maximum cost efficiency and leverage buying power
- Analysed spend data to identify and execute cost-savings, cost-avoidance and value analysis opportunities
- Developed and implemented strategic purchasing procedures and control systems to reduce direct costs and carrying costs
- Streamlined portfolio, negotiated payment terms and promoted spending transparency to support cross-disciplinary goals
- Calculated and reported actual and projected sourcing savings by spend categories
- Expertise in end-to-end Procurement Process covering one or more of the following areas: supply planning, procurement planning, category management, procurement analytics, purchasing & expediting and P2P, Source-to-Pay
- Supervised and motivated 5 team members
- Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
Category Manager
Supply Basics
09.2017 - 02.2019
- Monitored market to capitalize on latest trends
- Created path to profitability plan for the category, Yearly turnover of INR 100 Mn
- Designed Online Marketing campaigns to increase adoption backed by data
- Led development of new Communication incorporating category truths, consumer insights and product USP for Safety, Cleaning Equipment, IT & Electronics, Office Furniture, Material Handling, Security
- Designed Category Page for Promotion & Lead Generation – Security, Office Furniture & Fire Safety Ownership of sales and specific branded collateral concepts
- Studied technical aspects of managed category to identify key quality attributes and cost containment levels.
Key Account Manager
IndiaMart InterMesh Ltd
01.2015 - 09.2017
- Build and create GTM for India Mart products, turnover of Rs 60 Mn per annum
- Managing day-to-day planning, operations & problem-solving
- Leveraged strategic planning to penetrate key accounts
- Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities
- Successfully convinced clients to purchase instead of leasing to minimize losses to competitors and extend individual client investments
- Built relationships with customers and community to promote long term business growth
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas
- Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities
- Consistently achieved top ranking in revenue and profit growth.
Team Leader
Ideal Insurance Brokers Pvt Ltd
05.2012 - 12.2014
- Managed team of 5; revenue generation of Rs 30 Mn per annum
- Coached team members in customer service techniques, providing feedback and encouraging them to reach their highest sales potential
- Planned, managed and directed daily board operations to increase revenue and reduce costs through P&L analysis.
Education
PGDM -
International School of Business & Media
Pune04.2012
BBA -
Shri Shankaracharya MahaVidyale
Bhilai04.2008
Skills
- Strategic Planning
- Strategic Sourcing
- Vendor Management
- Category Building
- Negotiation
- Team Management
- Customer Relationship
- Market Research
- Supply Chain Management
- Decision Making
- Data Interpretation
- Collaboration
- Data Analysis
- Promotional Planning
- Pricing Strategies
- Performance Optimization
- Sales Tracking
- Demand Forecasting
Timeline
Category Lead
Dhani
12.2021 - 07.2023
Category Supply Manager
Udaan
08.2020 - 11.2021
Deputy Manager
Moglix
03.2019 - 07.2020
Category Manager
Supply Basics
09.2017 - 02.2019
Key Account Manager
IndiaMart InterMesh Ltd
01.2015 - 09.2017
Team Leader
Ideal Insurance Brokers Pvt Ltd
05.2012 - 12.2014
PGDM -
International School of Business & Media
BBA -
Shri Shankaracharya MahaVidyale
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