Nidhi Mishra

As a founding member of the Jiva team, I have been instrumental in establishing the foundational processes and KPIs for the Product Development Group. I have addressed challenges across the pre- and post-harvest agri-supply chain, building solutions from the ground up, while driving the development of internal tools and enhancing user experiences across multiple Jiva apps.

I was leading a team of Product Managers focused on expanding Jiva's offerings horizontally and vertically across Farmer Advisory, Crop Procurement and Sales, and Partner Growth, across diverse crop categories in India and Indonesia.

• Spearheaded the launch of a multi-crop platform to streamline crop procurement and logistics from farm to market.
• Designed a pricing architecture that mirrors real-time market trends to determine Jiva farmer payouts.
• Developed and implemented a cash advance feature to facilitate early harvest procurement, reducing turnaround times by 30%.
• Introduced 'Buyer Information & Selection' workflows within the crop procurement app, minimizing crop rejection rates by 17% during sales.
• Integrated the Crop Sales platform with Indonesia's NPWP taxation system, enabling harvest tax savings of approximately USD 200,000 annually.
• Orchestrated the launch of a 'Sales Invoice Ingestion' feature, seamlessly integrating the internal ERP tool with the logistics application.
• Partnered with Kawa Space and Plantix Groundtruthing solutions to develop plot mapping and remote sensing algorithms to support new crop expansion.
• Developed a KYC feature for extending credit lines to farmers, while ensuring the accuracy of farmer profiles and minimizing loan recovery defaults by 45%.
• Rolled out the Farmer App, offering crop advisory and AI-based agronomy chat agents to improve farmer engagement across Indonesia by 25%.
• Launched an AI and ML-based disease detection tool for 50+ crops, improving crop yield and reducing costs by around 17%.
• Launched Jiva Petani, an interactive gaming platform focused on the farming ecosystem, driving user engagement to reduce marketing costs by half.
• Led initiatives around improving the discovery of 3,000+ agri-input retailer partners on the farmer app, leading to higher footfall at input retailer stores, and driving sales for Jiva's Exclusive Label and Private Label (agri-input) products.
• Conceptualized and implemented an Incentives Module Engine to streamline user lifecycle management for operations teams and retail partners.
• Led the finance team to develop an AI-based credit scoring model for farmers and ground ops intermediaries.
• Directed the development and successful launch of recruitment and onboarding workflows for operations intermediaries and logistics partners.
• Introduced voice notes and multilingual guides to enhance communication with farmers, crop aggregators, etc.
• Launched the 'Sales & Logistics' app, enabling real-time tracking of truck arrivals at end-buyers and optimizing cash rotation cycles.

Worked on enhancing the menu experience for Swiggy Stores, Instamart & Health Hub and enriching platform capabilities by automating cataloging operations using Data Science and Applied Research.

• Developed Menu Cloning & Archive capability to replicate cataloging across 4.5k brand outlets and around 400 retail grocery stores, reducing TAT for menu creation by 80%.
• Designed and implemented Item Enrichment models to support Food Intelligence and User Personalization charters.
• Managed the CMS product support for Swiggy's Vendor, Finance, Delivery, CRM, Supply, and Operations teams.
• Implemented an AI-based Deep Learning model for a Menu Digitization tool for restaurants' onboarding process, leading to a reduction in menu creation TAT by 90 minutes (60%).
• Designed image repurposing process to streamline image management workflow and reduce media procurement costs by 40% (INR 7 Cr annually).
• Developed Menu Badges Service to support offers, discounts, and enrichment information at item level in menus.
• Designed and developed item-first menu collections to improve item-based discovery and cart conversions by 7%.
• Working on user profiling and segmentation to support personalized recommendations to improve AOV by INR 2.50.
• Built reverse A/B experiment capabilities for various in-app widgets to enable accelerated launch schedules.
• Developed a framework for cataloging and launching new categories such as alcohol, tobacco, books, and unpackaged items (such as vegetables, pulses, etc.) to launch Swiggy Instamart.
• Built catalog support for barcode scanner to enable faster item processing at InstaPods (dark stores for Instamart).
• Implemented HSN modules in Catalog systems to support TDS and GST compliance for restaurants and store partners.
• Ideated, researched, and launched HealthHub on Swiggy to build discovery and supply needs for healthy offerings.
• Built an item enrichment pipeline to support nutritional information for healthy items across existing and new menus.
• Worked with the Labor Department, Govt. of Karnataka, to provide backend engineering for Dasoha 2020.
• Built a delivery app to support meal provision and delivery for around 1.5 lakh immigrants during the lockdown.
• Built differential media item info support to enable alcohol delivery launch across multiple Indian states (with different guidelines for online sale and delivery of liquor during COVID-19 lockdown).

• Managed platform integration on Bloomreach's Web Relevance Engine (WRE) for onboarding 30+ e-comm merchants.
• Developed Merlin, a snapshot tool to track changes in online search results in real-time.
• Designed and implemented an Affiliate Marketing tool to improve ad relevance and augment advertising revenues.
• Implemented Cross-Device Personalization feature for BR's Organic Search for multiple account logins on a network.
• Worked on a content search project to implement solutions to reduce tail noise in search results by 20%.
• Led the search quality project to build defect analysis mechanism on content creation, site search & page management tools.
• Managed a team of 25 product analysts for Search, Navigation & Personalization (SNAP) projects on SEO platform.

• Designed Respond IVR, an analytics-driven solution to reduce complaint cycle time in CRM teams by ~30%.
• Implemented recorded exploratory testing to improve server failure monitoring for cloud services.
• Performed security reviews, source code, and deployment of application designs for web applications, web services, mobile applications, thick client applications, and SaaS.
• Provided comprehensive platform for improving front line customer interactions, better UI/UX and higher application usage across desktops, android and iOS devices.
• Integrated hierarchy models in cost authorization structure of retail banking and asset management team for BFSI.
• Implemented CRM finance modules based on FCA compliance, the conduct regulator for financial markets in the UK.
• Created a comprehensive UI platform for frontline interactions of CRM teams, increasing customer satisfaction by ~20%.
• SPOC for R&D, PMO & Customer Solutions team for business and technical implementations of CRM products.