NIDHI PATHAK

• Conduct discovery calls with data engineers, analytics leads, and IT stakeholders to understand existing data architectures and align Snowflake solutions (e.g., SQL-based transformations, zero-copy cloning, time travel) with use cases such as migration from legacy data lakes or warehouses.
• Prospect into accounts leveraging tools like Salesforce CRM, Outreach, LinkedIn Sales Navigator, and ZoomInfo to identify target personas (Data Engineers, Solutions Architects, IT Managers).
• Position technical value propositions around Snowflake’s decoupled storage and compute, native support for semi-structured data (e.g., JSON, Avro, Parquet), and data sharing via Snowgrid.
• Qualify inbound and outbound leads using frameworks like MEDDPICC, with an emphasis on technical readiness, data modernization timelines, and cloud architecture preferences (AWS, Azure, GCP).
• Collaborate with Solutions Engineers and Account Executives to develop tailored messaging and Proof-of-Concept roadmaps, often referencing ETL tooling (Airflow, Talend, DBT), cloud-native data stacks, or Python-based orchestration workflows.
• Educate prospects on cost optimization via Snowflake’s consumption-based pricing model and data performance features like result caching and clustering keys.
• Maintain high CRM hygiene and regularly analyze campaign data to refine outreach strategy based on key technical interest signals.

• Reaching out to contacts through various channels with the goal of booking a meeting. Messaging is split between time-based outreach and team based campaigns.
• Handoff - Ensuring our sales reps have all the necessary information before taking a meeting.
• Utilize Outreach,LinkedIn Sales Navigator, ZoomInfo / Dis- coverOrg and other sales technologies to build sales pipeline with qualified contacts and accounts.
• Maintain and update the database of prospects within your assigned territory.
• Team with Product Marketing colleagues and analyse potential campaigning patterns.
• Brainstorm and present ideas to effectively reach out to target audience and generate Sales Qualified Leads.
• Close Lead cycle by regular follow-ups and update on CRM about day-to-day activity of leads and productivity
  
  

• Researched, analyzed and projected market data for potential markets.
• Enhanced sales techniques and marketing plans to strengthen business development efforts.
• Proactively engaged customer in various departments in order to provide in-depth product knowledge in non-commissioned environment.
• Planned marketing initiatives and leveraged referral networks to promote business development.
• Boosted revenue by bringing in and cementing relationships with new clients and optimizing servicing of existing customer accounts.
  
  
  
  

• •Successfully completed training modules for in-depth understanding of range of products and services propounded by the company.
• Hands on experience on CRM tool-lead squared in prospecting, updating and managing lead funnel to streamline potential clients.
• Building pipeline with potential clients and setting up appointments to demonstrate products with effective negotiation for conversion.
• Worked collaboratively with marketing teams under various campaigns and pilot projects to achieve targets.
• Developed and cultivated strong relationships with clients post sales to ensure creative satisfaction.