Nidhi Sabharwal

• Formulate a business strategy, complete with SMART goals and targets in line with the management's aspirations.
• Develop long and short term Marketing & Admissions strategy
• Develop and manage Marketing & Communications goals to attract new leads, enhance customer engagement and new client acquisition and retention.
• Develop and manage annual and seasonal Digital Marketing calendar and website update schedule in alignment with relevant task force.
• Continuous market surveys to track industry trends and and data analysis to take informed business decisions. Suggest enhancements to refine company's offerings and increase business.
• Formulated the pricing structure for all online programs, both domestic and international markets.
• Built strong relationships with key stakeholders, including students, parents, and teachers, to better understand customer needs and improve customer experiences
• Generated more than 10000 leads and attained 1000+ admissions for the online programs, while successfully launching all programs over the last two years.
• Be involved in the firm's Recruitment, Business Development, PR and Fund Raising initiatives.
• Recruited, hired, and trained personnel, working to establish key internal functions and outline scope of positions for new organization. Continue to do so.
• Recruited, inducted and trained the marketing, sales and customer service teams. Continue to do so.
• Managed a team of marketing and admissions professionals responsible for executing marketing campaigns, developing content, managing social media accounts, and conducting admissions processes.

*Worked as an Independent Consultant for Residential Schools in the Delhi, NCR and Dehradun area.*

• Consulted and assisted in creating Branding, Marketing and Sales strategies, Events.
• Assisted with Team recruitment, training.
• Was associated as a consultant to Mussoorie International School, Doon International School, Doon Girls School, Ecole Globale Girls School and Pestle Weed.

*Achieved 25 enrollments for the World School (International Baccalaureate & Cambridge Curricula) and 40 registrations

for the High School (ICSE Program)*

• Planning and implementation of the Annual & Short tem Business Strategy.
• Allocate Budget towards Brand Awareness, Marketing, Digital Marketing, Events and other business development activities.
• Devised marketing plans using digital strategies, social media, print advertising, and word of mouth tactics.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Coordinated with digital marketing agency and in house creative team to generate marketing content, communication and digital marketing promotional campaigns.
• Formulated the Admission process, SOP's in coordination with the concerned stake holders.
• Parent Counseling and Admissions.
• Achieved 25 enrollments for the World School (International Baccalaureate & Cambridge Curricula) and 40 registrations

for the High School (ICSE Program) in a span of 3 months

• Handled parent grievances, fee concerns etc.
• Formulated the admissions and other business reports.

*Achieved 125 admissions independently, during the 3+ years tenure and 100 admissions as a team leader between Oct 2019 to Feb 2020.*

• Formulation Annual Strategy for Brand Promotion, PR, Offline, Marketing, Digital Marketing as per stipulated budgets.
• Developed and executed business plans targeting PAN India and International Markets, while engaging with and managing team of 2 senior managers, 2 middle managers and 4 tele- callers and 4 offsite marketing managers.
• Implemented business strategies, increasing revenue and effectively targeting new markets to attain sales goals for admissions.
• Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
• Developed strategy to combat increased competitive presence within territory.
• Interacted well with customers to build connections and nurture relationships. Cultivated long-term relationships through focused efforts and on-site meetings, to identify and cater to customer's unique needs by proposing best solutions.
• Earned company exceptional ratings and testimonials from clients and industry organizations.
• Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
• Inducted and trained new employees on the admission process, SOP's and customer service standards.
• Trained and guided team members to maintain high productivity and performance metrics.

*Spearheaded and initiated the project. Launched and managed 4 centres for the group across Delhi, Gurgaon and mumbai. Attained 250 admissions in the first 6 months. Materialized sponsorships worth 10 lacs for the school events. Materialized corporate tie-ups and 1 corporate contract (On-site Daycare Facility) for the brand.*

• Developed and implemented Annual business plans in alignment with the management's aspirations and goals.
• Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
• Refined organizational structure to consolidate, streamline, and delineate necessary functions.
• Identified and pursued business development opportunities to grow organization and increase revenue. Developed innovative sales and marketing strategies to facilitate business expansion.
• Advised and monitored the development of ERP and CRM software for the schools
• Evaluated services by analyzing and interpreting data and metrics. Formulated and executed strategic initiatives to improve product offerings.
• Analyzed industry trends and tracked competitor activities to inform decision making.
• Shouldered P&L responsibility.
• Led operational oversight and budgetary supervision for all locations.
• Established policies and procedures to promote company culture and vision.
• Oversaw day-to-day operations to keep organization running smoothly while meeting business goals.
• Recruited, Inducted and trained staff for all departments. Ongoing basis.
• Cultivated company-wide culture of innovation and collaboration.
• Managed procurement activities to secure resource acquisitions at best possible cost.
• Negotiated contracts and agreements to secure favorable terms and maximize profits.
• Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
• Represented organization at external meetings and events to promote and build relationships with key stakeholders.

*Worked in various capacities across multiple branches, over a span of 10 years. Primarily focused on School Business Development activities - Marketing, sales, Events, Corporate Tie-ups for Admissions. Set achievement benchmarks by achieving slated targets year on year, individually and as team leader.*

• Acted as a team leader in group projects, delegating tasks and providing feedback.
• Compiled, developed and executed the firm's annual business development plans including branding, marketing and sales in line with the business strategy as decided and communicated by the firm's management.
• Coordinated with Creative team to generate dynamic Branding, Marketing and Communication tools to establish Brand identity and for promotional campaigns.
• Achieved Yearly target of 7000 admissions, resulting in FY 2009-10 collection of INR 22 Cr (40% through Corporate sector)
• Raised sponsorships worth INR 35 Lac, in 2 months, for the Annual Day held in FY 2007- 08
• Advised and monitored the development of Business MIS for the entire unit.
• Was responsible for Quality control and Customer Happiness. Achieved 90% favorable Customer Feedback from parents, across all units.
• Inducted and trained sales teams across multiple units.