Nidhi Sain

Team Leadership: CD- Classified

• Team Leadership | Business Development: Successfully established & Managed a retail-focused vertical, leading a diverse team of 36, including AVP Sales, Sales Team Leaders, Business Analysts, Business Development Associates, and Counselors, driving key business objectives.
• GTM strategy | Target Market Strategy| End-to end Strategic Planning| A/B Testing : that outlines target market research, value propositions, and sales planning. Strategic planning ensures clear objectives, resource allocation, streamlined processes, and performance metrics to drive sales success.
• Strategic Leadership | Process Optimization | Performance Management: Directed the comprehensive strategic process for the sales vertical, managing talent acquisition, professional development, and performance tracking, while implementing KPIs and client engagement strategies to boost collaboration between sales and presales teams , enhancing conversion rates and refining sales processes.
• Presales Team Development: Established a presales team with defined roles and processes, implemented a talent acquisition strategy, and developed training programs for essential sales skills and product knowledge, while introducing KPIs and client engagement strategies.
• Marketing Strategy & Execution : Skilled in strategizing and executing marketing inventories including top and deep-seated banners, emailers, and SMS campaigns to drive leads, clicks, and impressions.
• Sales Operations | Revenue Growth | Product Development Strategy: Directed sales operations and introduced product enhancements through customer application ideation, driving revenue growth and improving market competitiveness.
• Cross-Functional Collaboration: Fostered collaboration with cross-functional teams, aligning strategies to enhance business performance and client satisfaction .
• Talent Acquisition: Developed and implemented a comprehensive talent acquisition strategy, building a sales force of 50 members including 40 BDA and 2 Team Leaders.
• Training & Development: Developed and implemented training programs to enhance sales skills, providing in-depth training on product knowledge, digital marketing, competitor analysis, digital surveys, and sales strategies, while offering field sales guidance to foster a culture of continuous learning.

Team Leadership - Collegedunia Connect 3.0 at Taj Palace, New Delhi:

• Event Planning | Leadership: Led the end-to-end planning and execution of Collegedunia Connect 3.0 , an Education Summit at Taj Palace, New Delhi .
• Stakeholder Coordination | High-Level Engagement: Coordinated participation of 600+ industry leaders, policymakers , including the Secretary of SERB and the LPU Founder.
• Strategic Planning | Award Creation: Launched the Collegedunia Excellence Awards and contributed to the development of a comprehensive white paper .
• Expansion Strategy | Stakeholder Engagement: Expanded the summit's reach by including the school fraternity for the first time.
• Sponsorship Acquisition | Budget Management: Secured ₹50 LPA in sponsorships , driving financial success for the event.
• Omni-channel marketing expertise | Digital & Offline Strategy: including CPL optimization for Google Ads, Facebook, Instagram, Bing, and LinkedIn.
• Content Creation | Collateral Development | Web Design: Created content for newspaper articles and developed collateral materials for the event, including designing the Collegedunia Connect website and associated event materials.

Other Projects:

• Collegedunia Connect 2.0 & 2.1 (Delhi & Gujarat) | Event Management | Stakeholder Engagement: Core member in organizing Education Summits , managing relationships for 400+ stakeholders .
• Collegedunia Carnival | Project Management | Student Engagement: Led participation of 4,000 students at a career fair at Pragati Maidan , ensuring seamless execution and high engagement.
  Marketing Strategy | Multi-Channel Campaigns: Executed a comprehensive online (SMS, WhatsApp) and offline marketing strategy (metro stations, bus stands, newspapers).
• Networking Events (Bengaluru, Kolkata, Mumbai & Delhi)| Event Planning | Networking: Organized networking events to foster connections across major cities.
• Collegedunia Insights | Research | Data Analytics: Developed monthly reports with EdTech industry insights and data analytics .
• Higher Education Institution Plan| Strategic Planning | Market Research: Conducted research and developed a plan for an online Masters Union model and an offline State Private University .
• Research | System Improvement: Enhanced Collegedunia's Ranking System through QS ranking research .
• International Education Standards | Research: Conducted research for NAFSA on global education standards.
• UPSC Analysis | Growth Strategy: Analyzed Prepp.ias (UPSC vertical) for growth opportunities.

Community Engagement & Project Management:
Actively participated in the "Women Initiative for Employment and Empowerment Project," leveraging project management and community engagement skills in collaboration with ITC's CSR support and MGNREGS to empower women through employment opportunities and skill development initiatives.

Demonstrated the Pitcher platform as an end-to-end solution for digital marketing and sales force effectiveness needs, providing insights on drug launches and programs for key European pharmaceutical customers, utilizing a database of the top 50 accounts , with presales support for enhanced engagement.

• Application Development:

Developed an Online Test Taking System using Java, HTML, SQL, and Servlets , showcasing strong software development and web application skills.