Travelling
NIDHI SANCHETI
Chartered Accountant
Kolkata
Summary
ABOUT ME A Chartered Accountant with 10+ years of experience in business development, I am a dynamic professional with a proven track record for successfully launching new businesses. Strategic planning skills, passion for innovation, and the ability to motivate and develop highly performing teams are my key trait's. Due to a deep understanding of the sales and marketing landscape, I am able to navigate complex challenges and deliver exceptional customer experiences. I thrive in fast-paced environments and am committed to achieving success through collaboration, communication, and a results driven approach. My first business encounter was at age 11 on visiting my family owned manufacturing units making plastic mats. Thereafter I started contributing in a small way to the family owned Real Estate business of developing and marketing residential projects (2002-04). Experienced Auditor focused on improving business compliance, workflow and processes through detailed audits and optimization recommendations. Successful track record of fully evaluating information, structures and procedures and initiating corrective actions. Advanced skills in Software.
Overview
16
16
years of professional experience
5
5
years of post-secondary education
Work History
AuditorHead of Operations & Business Development
Tutopia Private Limited
Kolkata
11.2022 - Current
- Initiated internal audit of the company to study its pain points
- As an internal auditor I worked across HR, Recruitment, Content, Faculties, Design, Marketing, CRM and Accounts to bring synergies
- Followed a capital efficient business model and built from scratch a standard process for the Direct Sales (B2C Team)
- Thereafter worked on growing revenue of the company. In 3 months of taking charge increased revenue by 25%
- Built a B2B Model for the company for reaching out to 10,000 Private Tutors across West Bengal
- In first month of launch did half a million in revenue
- Roles & Responsibilities -
- Led a sales team of 50 professionals and matched the half yearly targets
- Implemented a comprehensive marketing strategy that increased brand awareness and customer engagement, resulting in a 40% increase in customer retention
- Managed relationships with key clients, ensuring satisfaction and repeat business, which contributed to a 20% increase in overall sales revenue
- Worked closely with product, analytics and content team for defining market expansion plans and go-to-market strategies, developed marketing collaterals, pitch and process
- Maintained a thorough understanding of industry trends, competitor activity, and consumer behavior, and used insights to continuously optimize sales and marketing strategies
- Defined and delivered campaign's targeted output by analyzing sales patterns across demographics and consumer purchase intents, thereby outperforming organizational benchmarks of CPA, CPL, CAC and fully loaded cost
- Have a cost and revenue driven approach towards market activations and end-to end output, having done client management, project plans, charters, timelines, budgets, stakeholder management, risks, and channel escalation management
- Conducted regular sales and marketing team training and development programs, resulting in a 30% increase in team productivity and a 20% decrease in attrition.
- Achieved team goals through formalized training plans, coaching, and performance management.
- Defined, implemented, and revised operational policies and guidelines.
- Monitored budget and utilized operational resources.
- Spearheaded implementation of process improvements and cost-saving initiatives to increase value and maximize profits.
Owner
Feather Hospitality LLP
Kolkata
04.2021 - Current
- Supplied essential products related to Covid-19 clocking a quarterly turnover of Rs. 8 crores
- Majority of supply was done to the government of West Bengal, Hospitals, YPO & EO members
Director
Officus Infrastructure Pvt. Ltd
Kolkata
05.2016 - Current
- A Tech based Start-Up wanting to disrupt the real estate ecosystem
- I drove the revenue of the company and managed its day-to-day operations
- An expert at cost cutting, I followed a capital efficient business model exceeding revenue vs the targets
- Monitored office workflow and administrative processes to keep operations running smoothly.
- Formed strategic partnerships and connected with potential clients to drive business development.
- Drafted and distributed reports to assist board members with critical business decisions.
- Assisted with sales and marketing strategies to foster achievement of revenue goals.
Owner
Lifestyle Interior Mall
Nagpur
01.2013 - Current
- Managed the day-to-day operations including sales & marketing of a 15,000 sqft Furniture and interior store at Nagpur
- For a bigger market share I launched two more stores, Signature and Furniture World
- Participated in “LUXE” Central India’s First Luxury Expo in 2014 inaugurated by Soha Ali Khan
- The event was sponsored by Mini Cooper and a grand display of brands like Mini Cooper, Lamborghini, Mercedes, BMW and Harley Davidson complimented the event
- In the year 2013, I took the company’s turnover 5X from 60 lakhs to 3 crores
- Enhanced operational efficiency and productivity by managing budgets, accounts, and costs.
- Generated revenues yearly and effectively capitalized on industry growth.
Auditor & Head Business Development
Moople Institute Of Animation & Design
Kolkata
12.2020 - 10.2022
- Moople Institute Of Animation & Design – a unit of Hi-Tech Animation, Eastern India's Largest Animation Production House
- Moople is a line of premiere educational institutions across India offering certificate courses in Animation, Graphics, Motion Graphics, Web Design, VFX and Special Effects
- Moople also offers degree courses in Animation and VFX to its students through its collaboration with reputed colleges across West Bengal
- My core responsibility was university and college tie ups
- Internally I worked across departments to achieve the top line of the company, closing a 100 cr deal with the Institute of Management Study (IMS), Kolkata
- Conducted workshop at The Bhawanipur Education Society College (BESC), Kolkata
- Traveled across West Bengal for meeting colleges located at Durgapur, Asansol, Haldia, Jaipur etc
Article Assistant
Banthia Damani & Associates
Nagpur
08.2007 - 08.2011
- ASSOCIATES under a leading and prominent Chartered Accountant Mr
- Sudesh Banthia.
- Reconciled statements to resolve discrepancies.
- Maintained records and files to furnish reliable documentation.
- Reviewed customer accounts to identify and resolve irregularities.
- Developed financial models to assess and analyze financial performance of clients.
- Leveraged software system to enter and process data.
- Maintained and enhanced internal controls to preserve confidentiality of records.
- Collaborated cross-functionally to identify account issues and propose solutions.
Education
Leadership Program - Organizational Leadership
IIM Calcutta
Kolkata 12.2018 - 1 2020
Chartered Accountant - Accounts, Taxation
Institute of Chartered Accountants of India
Nagpur 08.2007 - 11.2012
Skills
Business Skillsundefined
Accomplishments
ACHIEVEMENTS
Won many reputed titles such as :
Paper Writer at National Convention held in Kolkata by ICAI in 2012
Master Of Ceremony at the NATCON for advertising agencies and media, Hotel Sun & Sand, Nagpur, 2010
Finalist at the C.A. students NATIONAL ELOCUTION COMPETITION AT JAIPUR, 2010.
Won the C.A. students REGIONAL LEVEL ELOCUTION COMPETITION AT MUMBAI, 2009.
Master Of Ceremony (MOC) at International (SAARC) Conference for CA students held at Nagpur in 2009
Won the C.A. students BRANCH LEVEL ELOCUTION COMPETITION AT NAGPUR, 2009.
Became ‘FINANCE MINISTER FOR A DAY’ hosted by the ICAI AT NAGPUR, 2009.
(FELICITATED BY LOKMAT NEWSPAPER FOR THE SAME)
Master Of Ceremony at the ALL INDIA NATIONAL CONFERENCE OF C.A. STUDENTS, Deshpande Hall Nagpur, 2009.
Won the PERSONALITY COMPETITION OF C.A. Students at NAGPUR, 2008.
Master Of Ceremony at the REGIONAL CONFERENCE OF C.A. STUDENTS, Scientific Hall, Nagpur, 2008.
Won the National Dance Competition 2005, at the Republic Day Celebrations New Delhi. Represented Maharashtra at R.D. PARADE NEW DELHI, through South Central Zone Cultural Center, Nagpur.
Hosted an evening for Singer ARVINDER SINGH, Deshpande Hall, Nagpur 2003.
Affiliations
MEMBER
TiE - The Indus Entrepreneur
YFLO - Young Ficci Ladies Organization
RCGC Club - Royal Calcutta Golf Club, Kolkata
Gondwana Club, Nagpur
VCA Club - Vidarbha Cricket Association Club
Interests
Networking
Adrenaline Junkie
Timeline
AuditorHead of Operations & Business Development
Tutopia Private Limited
11.2022 - Current
Owner
Feather Hospitality LLP
04.2021 - Current
Auditor & Head Business Development
Moople Institute Of Animation & Design
12.2020 - 10.2022
Leadership Program - Organizational Leadership
IIM Calcutta
12.2018 - 1 2020
Director
Officus Infrastructure Pvt. Ltd
05.2016 - Current
Owner
Lifestyle Interior Mall
01.2013 - Current
Chartered Accountant - Accounts, Taxation
Institute of Chartered Accountants of India
08.2007 - 11.2012
Article Assistant
Banthia Damani & Associates
08.2007 - 08.2011
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