Nidhi Shankar
Product Manager
New Delhi
Summary
Product Manager offering 5 years of highly diverse experience in product roadmap development, market research and data analysis. Highly skilled in identifying opportunities to maximize revenue. Driven and strategic with proven history of superior market penetration and product launch. Delivered robust scalable global products in healthcare, education sector with constant accelerated product growth observed.
Overview
6
6
years of professional experience
5
5
years of post-secondary education
1
1
Certification
3
3
Languages
Work History
Product Manager
ECHO India
New Delhi
09.2020 - Current
- Conceptualized and deployed the most key and complex product features and optimized implementation with ease of use.
- Established criteria for each milestone within product roadmap as means to measure developmental progress.
- Launched Alpha version and subsequently beta version after successful release and constant acceleration of product growth.
- Globalized product features including language, timezones for vast rollout across the world.
- Analyzed metrics to measure product performance.
Product Marketing Manager
The Glamanand Entertainment Pvt. Ltd
New Delhi
03.2018 - 06.2020
- Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
- Drove marketing initiatives to increase product visibility and market performance like setting up events with international partners to increase outreach.
- Managed client relationships and expectations for creative projects with varying budgets and objectives.
- Worked flexible hours across night, weekend and holiday shifts.
- Collaborated with marketing department to define positioning and messaging and plan market launch, public relations and lead generation campaigns.
- Assessed new product specifications contributing in 20% of business profit
Product Marketing Manager
Insignia Art Collect
New Delhi
10.2017 - 03.2018
- Planned new product external launch and release while managing cross-functional implementation of plan.
- Communicated value and position to sales team and developed tools to support selling process.
- Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
- Drove marketing initiatives to increase product visibility and market performance like setting up events with international partners to increase outreach by 70% within artists and customers.
Education
Master of Science - Electrical, Electronics And Communications Engineering
Gautam Buddha University
Greater Noida, India 07.2011 - 05.2016
Skills
Product development
Certification
Mixpanel Analytics
Timeline
Mixpanel Analytics
03-2021
Product Manager
ECHO India
09.2020 - Current
Product Marketing Manager
The Glamanand Entertainment Pvt. Ltd
03.2018 - 06.2020
Product Marketing Manager
Insignia Art Collect
10.2017 - 03.2018
Master of Science - Electrical, Electronics And Communications Engineering
Gautam Buddha University
07.2011 - 05.2016
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