Nidhi Singh
Bengaluru
Summary
Seasoned brand builder with over 4 years of experience across PR, advertising, and content production. Specialized in orchestrating end-to-end marketing campaigns that drive measurable engagement, such as a 20% upsurge in website traffic for global brands like JBL. Expert in bridging the gap between consumer insights and phenomenal content execution
Overview
5
5
years of professional experience
Work History
Editor 1
Anssrsource
07.2024 - Current
- Creative Onboarding & Alignment: Developed and led training programs for cross-functional teams to ensure all content remained cohesive and strictly aligned with brand storytelling standards and category-building goals.
- Creative Direction & Quality Assurance: Collaborated with creative partners and subject matter experts to direct and evaluate multimedia deliverables, ensuring every brand touch-point met high-quality storytelling frameworks and the CEO’s strategic vision.
- Content Strategy Mentorship: Conducted workshops for new creative team members on brand pillars, voice guidelines, and content grading standards to maintain a consistent "wholesome and real" brand identity.
Client Services/Account Executive
Stirred Creative
Bengaluru, Karnataka
06.2023 - 06.2024
- Consumer Insights & Category Growth: Conducted in-depth market and category research to derive consumer insights, identifying key levers to increase brand penetration and inform campaign strategy.+2
- Creative Content Direction: Orchestrated multifaceted projects by managing a diverse team of freelancers and creatives, ensuring all brand touch-points were cohesive and aligned with overarching strategy.+1
- Strategic Storytelling (JBL): Developed a high-impact customer engagement campaign for Harmon Audio (JBL) focused on loyalty, resulting in a 20% upsurge in website engagement.
- End-to-End Campaign Execution: Led the ideation and execution of social media and email marketing initiatives, amplifying customer engagement by 15% through compelling digital storytelling.
- Creative Briefing & Stakeholder Management: Managed end-to-end projects by writing briefs for creative partners and setting achievable goals to ensure brand-building objectives were met.+1
- Process Optimization: Implemented streamlined workflows for efficient campaign execution, fostering seamless collaboration between account management, creatives, and campaign managers.
- Https://www.stirredcreative.com/
PR Executive
The PRactice Public Relations
Mumbai, Maharashtra
08.2021 - 02.2022
- Brand Storytelling & Category Growth: Orchestrated end-to-end PR campaigns across FMCG and Tech sectors, focusing on narrative-driven content to increase brand penetration and align with core strategic pillars.+1
- Consumer & Competitor Insights: Conducted comprehensive research into industry trends and competitor landscapes to derive insights, directly informing strategic brand positioning and category-building initiatives.
- Multichannel Content Creation: Authored compelling articles and collaborated with design teams to produce cohesive brand collateral, including newsletters and social media assets, to enhance customer engagement.+1
- Stakeholder & Media Strategy: Facilitated high-level media roundups and contributed to strategic business development pitches, ensuring all brand touch-points remained consistent and impactful.
- Strategic Campaign Execution: Oversaw the planning and execution of integrated communication strategies, managing diverse deliverables to meet specific brand objectives.
- Https://the-practice.net/
Education
MBA - Communication Management
Symbiosis School of Media And Communication - Symbiosis International University
06-2021
Bachelor of Mass Media - undefined
Thakur College of Science and Commerce - Mumbai University
06-2019
Skills
- Strategy Planning and Brand Storytelling
- Content Strategy and B2C
- Content organization
- Editing skills
- Community relations
- B2B Campaign Development and Execution
- Stakeholder Management
- Cross-functional Collaboration
- Adobe InDesign and QuarkXpress
- Crisis Management
LANGUAGES
English - Native or Bilingual Proficiency
Hindi - Native or Bilingual Proficiency
Timeline
Editor 1
Anssrsource
07.2024 - Current
Client Services/Account Executive
Stirred Creative
06.2023 - 06.2024
PR Executive
The PRactice Public Relations
08.2021 - 02.2022
Bachelor of Mass Media - undefined
Thakur College of Science and Commerce - Mumbai University
MBA - Communication Management
Symbiosis School of Media And Communication - Symbiosis International University