Nidhi Soni
Head - Marketing & Operations
New Delhi
Summary
Experienced and Result oriented Marketing professional with over 15 years of experience in Marketing and Business operations. Core experience includes Marketing Strategy , Brand Management and leading teams . Fast learner with ability to think strategically while driving strong execution.. I am passionate about building brands, growing business & solving business problems. Possess proven ability to ensure that brand messages, standards and communications are understood and implemented effectively. Able to bring exceptional results through motivation and empowerment.
Overview
17
17
years of professional experience
2
2
years of post-secondary education
Work History
Head - Marketing & Operations
Sonalika CSR
New Delhi
09.2021 - Current
- Overall in-charge of project operations & marketing in India & Netherlands
- Monitor competitor products, pricing and marketing strategies
- Prepare monthly, quarterly, and annual budgets & plans for the Marketing department
- Design, implement and successfully drive a suitable strategy for Offline and online channels
- Improved operations through consistent hard work and dedication.
- Led projects and analyzed data to identify opportunities for improvement.
- Work with the content marketing team to deliver user-centric insights and operations team to use feedback to deliver higher retention ratios.
- Track performance of all marketing campaigns
- Develop, implement and maintain operational standards that provide the policies, processes and standards needed for the organization to succeed
- Help set goals and guide teams toward overall success through clear communication
- MIS and Analysis
Marketing Consultant
Self Employed
New Delhi
02.2019 - 09.2021
- Consulted with clients on business issues and developed innovative proposals.
- Directed marketing plans for clients, proactively servicing needs, maintaining satisfaction and consistently achieving profit goals.
- Managed annual marketing budgets for clients.
- Planned and executed marketing programs to increase qualified leads.
- Services Included -
1. Marketing Strategy
2. Brand Management
3. Digital Marketing
4. Media - Online & Offline
5. Business Consultation - Wellness, Fitness & Beauty, Marketing & Sales
Sr. Manager - Marketing
Orane International
Mohali
01.2018 - 02.2019
- Marketing Strategy - Developing the marketing strategy for the company in line with company objectives.
- Marketing Plan - Work with the team ( Media Scheduling, Digital Marketing, Centre Managers, BDMs) to develop detailed marketing plans for all media channels and centres
- New Marketing Opportunities - Seek out new marketing opportunities that fit with the brand and maximizing all opportunities for growth.
- Team Management – Supporting and Managing marketing team
- Creative Development - Oversee the creative development of promotional materials, website content, advertisements, and other marketing-related projects. Developing high quality and
effective marketing materials that align correctly with the overall brand strategy. - Media Coordination - Communicate with various media buyers, advertising agencies and other services to help marketing projects come to fruition
- Brand Management - Overall responsibility for brand management and corporate identity
- Centre launch - Assisting with marketing plan and launch event of new centres
Deputy Manager of Marketing
Tynor Orthotics Pvt Ltd
Mohali
11.2016 - 12.2018
- Market Intelligence - Potential study, competitor study,city wise distribution analysis.
- MIS reports - analysis and action plan
- Developing and implementing marketing strategies for sales growth - Devising systematic competitor annihilation strategy
- Field staff management - Target & incentive setting, Analysis and action plan for territories, order Target achievement and new dealer appointment
- Product Focus - Sales analysis and planning
- E retail -.Strategizing for increase in online sales of the products. Monitor day to day sales, catalogue, promotions, returns, customer issues etc on Amazon and Flipkart.
Sr. Manager Operations & Area Marketing Manager
VLCC Healthcare Ltd.
Chandigarh
04.2014 - 12.2016
- Analyze market trends to provide critical inputs in line with the selling strategies.
- Coordinate advertising and marketing campaigns
- Maximize sales and profitability of assigned areas through execution of promotional activities.
- Handling Media Planning & buying and manage budgets
- Analyze the promotional schemes and events/activities so as to improve upon future plans based on learning from previous ones.
- To create and send the Below the Line marketing guidance to all the centers in the region
- Responsible for corporate tie-ups at regional level to increase the fresh footfall of the centers across Punjab,Jammu and Ambala.
- Ideation and execution of various sales promotions like In-house events,Corporate events,Mall/RWA/School activities etc. to reach out to the right segment.
- Measure effectiveness of Advertising & Promotion
- Monitoring Business operations in Chandigarh centers
Center Manager
VLCC Health Care Ltd.
Chandigarh
04.2010 - 04.2014
- Implemented process improvement to optimize procedures for higher efficiency and help center grow.
- Performed statistical analyses to gather data for operational and forecast team needs.
- Directed work to team to deliver exceptional client experiences.
- Center's Marketing, Branding, Sales Promotions,Client Relationship Management
- Team Building and training
Corporate Marketing Associate
Atulaya Health Care Pvt Ltd
Chandigarh
11.2008 - 04.2010
- Corporate Marketing and Brand Development
- Empanelment with the pvt and public sector companies for Annual Health Checkups
- Tie-ups with TPAs
- Making presentations & designing marketing material
- Increasing brand awareness through Corporate Presentations in the companies
Corporate Marketing Manager
Parsvnath Developers Ltd
Chandigarh
04.2008 - 11.2008
- Assessed business opportunities and markets
- Project presentations to corporate clients
- Organizing events for brand promotion
- Project discussions with the prospects, understanding client’s requirements & providing them the best investment options through our projects.
Business Development Executive
Cyber Futuristics India Private Limited
Jaipur
08.2006 - 05.2008
- Work included generating business in International and domestic markets, generating leads for possible business, follow-up activity, project discussions and negotiations. It involved formal proposal writing and business model designing as well.
Education
MBA - Marketing
Institute of Business Management And Research
Pune 08.2004 - 06.2006
Skills
Marketing Strategy
Marketing Management
Brand Management
Team Leadership
Operations Management
Business Planning
Timeline
Head - Marketing & Operations
Sonalika CSR
09.2021 - Current
Marketing Consultant
Self Employed
02.2019 - 09.2021
Sr. Manager - Marketing
Orane International
01.2018 - 02.2019
Deputy Manager of Marketing
Tynor Orthotics Pvt Ltd
11.2016 - 12.2018
Sr. Manager Operations & Area Marketing Manager
VLCC Healthcare Ltd.
04.2014 - 12.2016
Center Manager
VLCC Health Care Ltd.
04.2010 - 04.2014
Corporate Marketing Associate
Atulaya Health Care Pvt Ltd
11.2008 - 04.2010
Corporate Marketing Manager
Parsvnath Developers Ltd
04.2008 - 11.2008
Business Development Executive
Cyber Futuristics India Private Limited
08.2006 - 05.2008
MBA - Marketing
Institute of Business Management And Research
08.2004 - 06.2006