Nidhi Srivastava
Pune
Summary
Marketing professional with 6+ years of experience in influencer marketing, campaign execution, and digital strategy. Proven ability to drive brand growth through creative storytelling, cross-functional collaboration, and performance marketing. Skilled in managing large-scale influencer programs and optimizing paid/organic campaigns to deliver results.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Senior Growth Marketing
Amber Student
08.2024 - Current
- Led paid media and influencer campaigns with a focus on conversion
- Created and optimized performance marketing funnels using Meta & Google platforms
- Developed insight-based reports to track ROI, CPL, and engagement
Influencer Marketing Manager
7P-Digital
08.2023 - 08.2024
- Executed 250+ influencer campaigns for e-commerce and lifestyle brands
- Managed paid collaborations and UGC integrations for brand promotions
- Aligned performance goals with marketing and content strategy
Campaign Manager
Pulp Strategy
10.2022 - 07.2023
- Managed 25+ campaigns across industries with end-to-end execution
- Focused on maximizing campaign reach, CPC efficiency, and brand recall
- Collaborated with insights teams to tweak targeting and creative elements
Campaign Associate & Social Media Executive
POPxo-GCC
10.2021 - 08.2022
- Handled both organic and paid promotions across Instagram and Facebook
- Contributed to content planning and performance monitoring
- Executed strategies for new product launches and seasonal campaigns
Education
10+2 & High School -
NRSSS
LucknowDiploma -
Digital Marketing
01.2021
Bachelor of Design -
FDDI
01.2017
Skills
- Campaign Strategy & Execution
- Influencer Partnerships & Outreach
- Performance Marketing (PPC, Paid Social)
- Paid Media (Meta, Google Ads)
- Social Listening & Community Management
- A/B Testing
- KPI Tracking
- Canva
- Excel
- Google Tools
Certification
- Fundamentals of Digital Marketing – Google
- Social & Content Marketing – CAREERNINJA
Languages
English
Hindi
Timeline
Senior Growth Marketing
Amber Student
08.2024 - Current
Influencer Marketing Manager
7P-Digital
08.2023 - 08.2024
Campaign Manager
Pulp Strategy
10.2022 - 07.2023
Campaign Associate & Social Media Executive
POPxo-GCC
10.2021 - 08.2022
10+2 & High School -
NRSSS
Diploma -
Digital Marketing
Bachelor of Design -
FDDI
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