Nidhi Tulsyan

A result-oriented professional with a passion for people-centric roles, Nidhi currently manages Pan India business for HoReCa and Institution segment at Metro Cash & Carry. Leveraging excellent customer-centric approach and interpersonal skills, she excels in handling National Key Accounts with a stakeholder alignment approach and growth prospects. She is adept at managing end-to-end customer service, including operations, lead generation, and lead closing. Her dedication to fostering positive relationships and Innovative initiatives makes her a valuable asset in any team.

Grant Thornton Bharat LLP   (Jun'21-Aug'21)

Title: Skilled manpower assessment of manufacturing enterprises in Noida- Sources   and Gaps (SIDBI)

• Conducted a critical gap analysis of 60+ MSMEs of Noida through Market research, Delphi technique, FGDs, and Interviewing of 180+ laborers & representatives from several industries to map current and future skill requirements to support the industry growth.
• Evaluated the implementation of skill development & training initiatives taken by the government of India in Noida
• Formulated a plan in collaboration with IIA by benchmarking the best industrial parameters to provide training to the unskilled manpower
• 70+ job roles were identified across several sectors to provide specific training to the people for addressing the issues faced by MSME

NASSCOM (SAP + AMUL)   (Apr'21-Jun'21)

Title: Rural development through Digital Inclusion and Social Entrepreneurship.

• Researched 3 packages for the Code Unnati Skilling Initiative for School students, Women &Youth in Gujarat
• Conducted an extensive study using ethnographic research methods and surveys to understand the demography at the village level & household level to develop sustainable interventions and Market linkages for Inhabitants.

Mondelez International    (Jul'21- Aug'21)

Title: Upliftment of S&D parameters of premium SKU’s during festive Season.

• Strategized on the upliftment of S&D parameters of premium SKU’s and celebration during Rakhi season 2021
• Reviewed 400+ outlets and performed competition analysis and market segmentation to improve the market share.
• Enhanced Product placement in 250+ outlets, retail penetration by 12%, and range selling of 10+ SKUs

Swades Foundation   (Apr'21-Jun'21)

Title: Rural Marketing and Entrepreneurship (Cashew)

• Conducted in-depth interviews to study consumer preferences of Cashew for customer segmentation.
• Designed BTL Sales & Marketing strategies and generated Rs 20,000 Revenue benefitting 10 households

Eicher Tractors         (Jun'19-Sep'19)

Title: Identifying business opportunities, generating sales leads & collecting data through   surveys

• Assessed sales performance of the organization against targets & suggested process improvement.
• Enhanced revenue by Rs 15+ lakhs & executed extensive analysis about the competitors’ products in the market.

• Badminton
• Table Tennis
• Dancing

• Achieved 2nd Rank out of 250+ Students in Higher Secondary Certification Examination
• Received IRMA & Lonsen-Kiri Chemical Industries Scholarship based on merit worth Rs 1.96 L
• Awarded scholarship worth Rs 30,000 and Laptop from UP government for academic excellence
• Awarded 1st prize consecutively for 2 years in SHORT PLAY & MIME in Annual cultural fest of BHU
• Awarded 3rd prize in Inter-faculty youth festival “SPANDAN 2017” organized by BHU
• Intellify, IIT Delhi: Received LOA for the outreach of 6k+ views under Social Media Marketing domain

• Post-Graduation- Management Events Committee- Planned & Executed 70+ Live Project for 500+ Students.
• Student’s Admission Committee- Part of campus engagement team for admissions process
• Graduation- Led team of 200+ Students for Inter-house Tournaments & Secured 2nd Position in overall Tournaments

1- NITIE global online certification course on Supply Chain Digitization and Management

2- Google Digital Marketing course- Content Marketing, SEO, SEM, Keyword Planning

Communication- 

• Host of the Event- Centenary celebration of “Dr. Verghese Kurien Mahotsav”
• Winner of Vaad-Vivaad debate competition organized by IRMA

Sports-

• Achieved 2nd position in badminton tournament organized by the college

Social Service-

• Contributed to 2 projects- Paint for Change, Teach for Change with Abhikalpana foundation
• Completed NSS CAMP- Surveyed 3 nearby villages to understand the poor development of villages and helped in the cleanliness of the city through awareness programs and social events