Nidhin Harilal
Senior Digital Marketing Manager (Head)
Cochin
Summary
A well experienced senior digital marketing professional having worked in sectors not limited to Sales, Airlines, Retail, Digital Marketing and Business Consultation, E-Commerce. An artist and a creative person discovering creativity in everything and having a desire and zest for building and maintaining professional relationships
Overview
12
12
years of professional experience
5
5
years of post-secondary education
5
5
Languages
Work History
Senior Digital Marketing Manager
Modern Hippi PTE Ltd
12.2024 - Current
- Improved conversion rates through strategic A/B testing campaigns designed to optimize marketing messaging and user experience elements.
- Steered product strategy discussions among executive leadership by presenting compelling business cases backed up by thorough market analysis.
- Defined key performance indicators for measuring product health, enabling informed decisions around future investments.
- Optimized product performance with extensive market research and competitive analysis.
- Implemented robust analytics frameworks to measure product success and drive data-driven decision making.
Digital Marketing Manager
Trusttech Solutions
01.2024 - Current
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Increased website traffic by developing and implementing a comprehensive SEO strategy.
- Boosted brand awareness through the creation of engaging social media campaigns.
- Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
Digital Marketing Manager
AGES Learning Solutions
01.2022 - 01.2023
- Company Overview: USA
- Developed and executed comprehensive digital media strategies resulting in a 30% increase in organic reach and a 50% boost in website traffic within six months and enhanced social media presence and handled e-commerce platforms and marketing.
- Managed multiple brands out of which two are US based and one is Indian based and lead generation of valid 500+ for recruitment alone.
- Implemented more digital presence and recruitment visibility by constant communication with VP’s and directors of universities and colleges in US as part of digital recruitment.
- USA
Digital Marketing Manager
AVA Cholayil Healthcare
01.2021 - 01.2022
- Produced and curated engaging content across multiple platforms, increasing social media followers by 20% and driving 50% more website conversions.
- Conducted in-depth market research and competitor analysis to identify trends and opportunities for content creation.
- Implemented influencer partnerships, resulting in a 15% increase in revenue and handled e-commerce platforms.
- Done campaigns that resulted in 6 Cr+ business in a span of 8 months and produced 21k+ leads.
- Handled budget of up to 72 lacs and monthly up to 8 lacs.
Digital Marketing Captain
Blusteak Media
01.2021 - 12.2021
- Produced and created engaging content across multiple platforms and did blogging.
- Handled multiple clients and communication.
- Conducted in-depth market research and competitor analysis to identify trends and opportunities for content creation.
- Implemented influencer partnerships.
- Co-developed a Chat based AI platform for lead generation based on WATI and managed a team of content writers, video editors, graphic designers and SEO professionals.
Assistant Buyer
Lulu Group International
01.2019 - 12.2019
SEO Analyst & Digital Marketing Trainer
AvivDigital
01.2018 - 01.2019
Senior Sales Executive
Imagine [APR]
01.2015 - 01.2016
E-Commerce Executive
North Tours LLC
01.2013 - 01.2014
- Company Overview: DXB, UAE
- DXB, UAE
Education
Master of Business Administration (MBA) - E-Business
Annamalai University
01.2015 - 01.2017
Bachelor of Computer Application (BCA) - undefined
M.G University
01.2009 - 01.2012
Skills
- SEO
- SMM
- SEM
- Advertising & Branding
- Wordpress
- CMS
- HTML
- Script
- Marketing strategies
- Market analysis
Interests
Digital Marketing Trends
Technology Trends & AI
Content Creation
Tech Innovations
Art & Music
Travel
Accomplishments
- Supervised team of 25+ staff members.
- Overhauled business pages on Multiple, increasing site visits 75% and new visitor hits 150%.
- Exceeded targets by fullfilling digital presence with accuracy and efficiency.
Software
Adobe Creative Suite
Davinci Resolve
HTML
Script
Wordpress
Shopify
Timeline
Senior Digital Marketing Manager
Modern Hippi PTE Ltd
12.2024 - Current
Digital Marketing Manager
Trusttech Solutions
01.2024 - Current
Digital Marketing Manager
AGES Learning Solutions
01.2022 - 01.2023
Digital Marketing Manager
AVA Cholayil Healthcare
01.2021 - 01.2022
Digital Marketing Captain
Blusteak Media
01.2021 - 12.2021
Assistant Buyer
Lulu Group International
01.2019 - 12.2019
SEO Analyst & Digital Marketing Trainer
AvivDigital
01.2018 - 01.2019
Senior Sales Executive
Imagine [APR]
01.2015 - 01.2016
Master of Business Administration (MBA) - E-Business
Annamalai University
01.2015 - 01.2017
E-Commerce Executive
North Tours LLC
01.2013 - 01.2014
Bachelor of Computer Application (BCA) - undefined
M.G University
01.2009 - 01.2012
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