Summary
Overview
Work History
Education
Skills
Websites
Interests
Accomplishments
Software
Certification
Work Availability
Languages
Quote
Affiliations
Timeline
AdministrativeAssistant
Nidhin Harilal

Nidhin Harilal

Senior Digital Marketing Manager (Head)
Cochin

Summary

Senior digital marketing strategist with 14+ years of experience driving measurable growth across e-commerce, healthcare, FMCG, technology, and global markets (US, Europe, MEA, APAC). Expert in SEO, SEM, SMM, branding, and e-commerce growth. Proven record of scaling revenue (₹8 Cr+), generating 30K+ leads, and leading cross-functional teams of 25+. Skilled in blending data-driven insights with creative execution to deliver ROI-focused campaigns and build powerful digital ecosystems.

Overview

14
14
years of professional experience
5
5
years of post-secondary education
10
10

Years of professional experience in leading teams

1
1
Certificate

Work History

Senior Digital Marketing Manager (Head)

Modern Hippi PTE Ltd
Singapore, Singapore
12.2024 - 08.2025
  • Increased conversion rates by 40% through advanced A/B testing and UX improvements.
  • Boosted brand visibility and traffic via SEO and multi-channel marketing.
  • Defined KPIs to guide investment decisions with measurable performance outcomes.
  • Spearheaded executive-level digital strategy sessions with actionable market insights.
  • Built robust analytics frameworks to scale ROI and track campaign success.

Digital Marketing Manager

Trusttech Solutions (TrustCapital MEA IT Wing), In
Cochin, Kerala
01.2024 - 09.2024
  • Directed campaigns with €20K/month budget, improving ROI by 35%.
  • Increased website traffic 3x through SEO, SEM, and content optimization.
  • Built frameworks to lower CAC and improve targeting efficiency.
  • Strengthened brand positioning through LinkedIn, Facebook, and Google Ads.
  • Anticipated trends, leveraging new tools and technologies for growth.

Digital Marketing Manager

AGES Learning Solutions
California, USA
11.2022 - 11.2023
  • Delivered 30% organic reach growth and 50% traffic boost in six months.
  • Generated 500+ recruitment leads across US universities via targeted campaigns.
  • Managed multi-brand portfolios across India and the US.
  • Strengthened recruitment pipelines by collaborating with VP-level stakeholders.
  • Adjusted strategies through competitor insights for improved market positioning.

Digital Marketing Manager

AVA Cholayil Healthcare
Cochin, Kerala
11.2021 - 11.2022
  • Achieved ₹6 Cr+ revenue in 8 months through performance marketing.
  • Delivered 21K+ leads while managing a budget of ₹72 Lakhs.
  • Drove 15% revenue growth through influencer partnerships.
  • Optimized e-commerce and SEO, boosting conversions by 2x.
  • Grew social presence by 20% with creative content strategies.

Digital Marketing Captain

Blusteak Media
Cochin, Kerala
01.2021 - 03.2021
  • Co-developed AI chatbot for lead generation (WATI), boosting leads by 25%.
  • Managed a team of writers, designers, editors, and SEO experts.
  • Increased brand impressions by 40% with cross-platform content.
  • Partnered with influencers to expand client reach.

Assistant Buyer

Lulu Group International
Cochin, Kerala
01.2019 - 12.2019
  • Streamlined procurement documentation, reducing inefficiencies.
  • Improved vendor negotiation and supply chain processes.

SEO Analyst & Digital Marketing Trainer

AvivDigital
Cochin, Kerala
01.2018 - 12.2019
  • Trained 100+ professionals in SEO, PPC, and Analytics.
  • Boosted client rankings to Top-5 SERPs with optimized strategies.

Senior Sales Executive

Imagine [APR]
Cochin, Kerala
01.2015 - 01.2016
  • Exceeded monthly sales targets by 20–30%.
  • Drove consistent growth with customer relationship building.

E-Commerce Executive

North Tours LLC
Dubai, UAE
11.2013 - 02.2014
  • Improved booking efficiency by 15% through optimized listings.
  • Enhanced online visibility via catalog and product optimizations.

Education

MBA - E-Business

Annamalai University
Cochin
09.2015 - 05.2017

Bachelor of Computer Application (BCA) - Computer Application

M.G University
Cochin
06.2009 - 04.2012

Skills

SEO

Websites

Interests

Digital Marketing Trends
Technology Trends & AI
Content Creation
Tech Innovations
Art & Music
Travel

Accomplishments

  • Scaled healthcare campaign revenue to ₹8 Cr+, generating 30K+ leads.
  • Expanded a Singapore brand’s followers from 4K to ˜10K and revenue from SGD 4K to 20K.
  • Supervised teams of 25+ members across digital functions.
  • Improved site visits by 75% and new visitor hits by 150%.

Software

Adobe Creative Suite

Davinci Resolve

HTML

Script

Wordpress

Shopify

Certification

Google Digital Certifications

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages

English
Bilingual or Proficient (C2)
Malayalam
Bilingual or Proficient (C2)
Hindi
Beginner (A1)
Spanish
Beginner (A1)
Russian
Beginner (A1)

Quote

Judge a man by his questions rather than his answers.
Voltaire

Affiliations

  • GreenGeeks
  • NASSCOM

Timeline

Senior Digital Marketing Manager (Head)

Modern Hippi PTE Ltd
12.2024 - 08.2025

Digital Marketing Manager

Trusttech Solutions (TrustCapital MEA IT Wing), In
01.2024 - 09.2024

Digital Marketing Manager

AGES Learning Solutions
11.2022 - 11.2023

Digital Marketing Manager

AVA Cholayil Healthcare
11.2021 - 11.2022

Digital Marketing Captain

Blusteak Media
01.2021 - 03.2021

Google Digital Certifications

12-2019

Assistant Buyer

Lulu Group International
01.2019 - 12.2019

SEO Analyst & Digital Marketing Trainer

AvivDigital
01.2018 - 12.2019

MBA - E-Business

Annamalai University
09.2015 - 05.2017

Senior Sales Executive

Imagine [APR]
01.2015 - 01.2016

E-Commerce Executive

North Tours LLC
11.2013 - 02.2014

Bachelor of Computer Application (BCA) - Computer Application

M.G University
06.2009 - 04.2012

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Nidhin HarilalSenior Digital Marketing Manager (Head)