Nidhin Harilal
Senior Digital Marketing Leader | Head of Digital Marketing | Performance Marketing Specialist
Cochin
Work Preference
Summary
Senior digital marketing strategist with 14+ years of experience driving measurable growth across e-commerce, healthcare, FMCG, technology, and global markets (US, Europe, MEA, APAC). Expert in SEO, SEM, SMM, branding, and e-commerce growth. Proven record of scaling revenue (₹8 Cr+), generating 30K+ leads, and leading cross-functional teams of 25+. Skilled in blending data-driven insights with creative execution to deliver ROI-focused campaigns and build powerful digital ecosystems.
Overview
12
12
years of professional experience
Work History
Senior Digital Business Consultant
Freelancer
Cochin
01.2020 - Current
- Designed end-to-end digital strategies that increased client revenues by 30–50%.
- Streamlined operations with digital process automation, improving efficiency by 20%.
- Created tailored business plans aligned with client objectives and growth needs.
- Enhanced client satisfaction with customized, ROI-driven solutions.
- Supported business innovation across industries with digital-first strategies.
Senior Digital Marketing Manager[Head]
Modern Hippi PTE Ltd
12.2024 - 08.2025
- Increased conversion rates by 40% through advanced A/B testing and UX improvements.
- Boosted brand visibility and traffic via SEO and multi-channel marketing.
- Defined KPIs to guide investment decisions with measurable performance outcomes.
- Spearheaded executive-level digital strategy sessions with actionable market insights.
- Built robust analytics frameworks to scale ROI and track campaign success.
Digital Marketing Manager
Trusttech Solutions (IT Wing of TrustCapital,MEA)
, IN
01.2024 - 09.2024
- Directed campaigns with €20K/month budget, improving ROI by 35%.
- Increased website traffic 3x through SEO, SEM, and content optimization.
- Built frameworks to lower CAC and improve targeting efficiency.
- Strengthened brand positioning through LinkedIn, Facebook, and Google Ads.
- Anticipated trends, leveraging new tools and technologies for growth.
Digital Marketing Manager
AGES Learning Solutions
California
11.2022 - 11.2023
- Delivered 30% organic reach growth and 50% traffic boost in six months.
- Generated 500+ recruitment leads across US universities via targeted campaigns.
- Managed multi-brand portfolios across India and the US.
- Strengthened recruitment pipelines by collaborating with VP-level stakeholders.
- Adjusted strategies through competitor insights for improved market positioning.
Digital Marketing Manager
AVA Cholayil Healthcare
IN
11.2021 - 11.2022
- Achieved ₹6 Cr+ revenue in 8 months through performance marketing.
- Delivered 21K+ leads while managing a budget of ₹72 Lakhs.
- Drove 15% revenue growth through influencer partnerships.
- Optimized e-commerce and SEO, boosting conversions by 2x.
- Grew social presence by 20% with creative content strategies.
Digital Marketing Captain
Blusteak Media
IN
01.2021 - 03.2021
- Co-developed AI chatbot for lead generation (WATI), boosting leads by 25%.
- Managed a team of writers, designers, editors, and SEO experts.
- Increased brand impressions by 40% with cross-platform content.
- Partnered with influencers to expand client reach.
Assistant Buyer
Lulu Group International
IN
01.2019 - 12.2019
- Streamlined procurement documentation, reducing inefficiencies.
- Improved vendor negotiation and supply chain processes.
SEO Analyst & Digital Marketing Trainer
AvivDigital
Cochin
01.2018 - 11.2019
- Trained 100+ professionals in SEO, PPC, and Analytics.
- Boosted client rankings to Top-5 SERPs with optimized strategies.
Senior Sales Executive
Imagine [APR]
01.2015 - 01.2016
- Exceeded monthly sales targets by 20–30%.
- Drove consistent growth with customer relationship building.
E-Commerce Executive
North Tours LLC
Dubai
11.2013 - 02.2014
- Improved booking efficiency by 15% through optimized listings.
- Enhanced online visibility via catalog and product optimizations.
Education
MBA - E-Business
Annamalai University
01.2017
Bachelor of Computer Application (BCA) - Computer Application
M.G University
01.2012
Skills
- SEO
- SEM
- SMM
- PPC
- E-commerce & Growth
- Digital Strategy
- Branding & Content Creation
- Performance Marketing & Analytics
- Team Leadership
- Marketing Automation
- Shopify
- WordPress
- Creative Design
- Video Editing
Accomplishments
- Scaled healthcare campaign revenue to ₹8 Cr+, generating 30K+ leads.
- Expanded a Singapore brand’s followers from 4K to 15K and revenue from SGD 4K to 15K.
- Supervised teams of 25+ members across digital functions.
- Improved site visits by 75% and new visitor hits by 150%.
Languages
English
Bilingual or Proficient (C2)
Spanish
Beginner (A1)
Malayalam
Bilingual or Proficient (C2)
Russian
Beginner (A1)
Hindi
Beginner (A1)
Software Tools
- Adobe Creative Suite, Advanced
- Davinci Resolve, Upper intermediate
- HTML, Upper intermediate
- JavaScript, Upper intermediate
- WordPress, Upper intermediate
- Shopify, Intermediate
- CMS & ERP, Upper intermediate
- Microsoft Office, Advanced
- Cloud Based AI Tools, Advanced
Personal Information
- Date of Birth: 19/02/1990
- Marital Status: Married
Hobbies and Interests
- Digital Marketing Trends
- Technology Trends & AI
- Content Creation
- Tech Innovations
- Art & Music
- Travel
Certification
Google Digital Certifications
Software
MS Office
Davinci Resolve
Adobe Photoshop
Adobe Illustrator
Adobe Premiere Pro
SEMRush
Ahrefs
Databox
SEO Powersuite
Moz
UberSuggest
SEOMizer
SEO Tools
Google Tools
Wordpress
Shopify
WooCommerce
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Quote
Judge a man by his questions rather than his answers.
Voltaire
Interests
Technology
Art
Entrepreneurship
Timeline
Senior Digital Marketing Manager[Head]
Modern Hippi PTE Ltd
12.2024 - 08.2025
Digital Marketing Manager
Trusttech Solutions (IT Wing of TrustCapital,MEA)
01.2024 - 09.2024
Digital Marketing Manager
AGES Learning Solutions
11.2022 - 11.2023
Digital Marketing Manager
AVA Cholayil Healthcare
11.2021 - 11.2022
Digital Marketing Captain
Blusteak Media
01.2021 - 03.2021
Senior Digital Business Consultant
Freelancer
01.2020 - Current
Assistant Buyer
Lulu Group International
01.2019 - 12.2019
SEO Analyst & Digital Marketing Trainer
AvivDigital
01.2018 - 11.2019
Senior Sales Executive
Imagine [APR]
01.2015 - 01.2016
E-Commerce Executive
North Tours LLC
11.2013 - 02.2014
MBA - E-Business
Annamalai University
Bachelor of Computer Application (BCA) - Computer Application
M.G University
Similar Profiles
Michael BaahMichael Baah
Self-Employed Business Analyst at FreelancerSelf-Employed Business Analyst at Freelancer
Manisha PradhanManisha Pradhan
Visual Designer at FreelancerVisual Designer at Freelancer
Melina DadgarMelina Dadgar
Tutor (Online) at FreelancerTutor (Online) at Freelancer
Aditi JainAditi Jain
Tutor at FREELANCERTutor at FREELANCER
NEUMA MIRANDANEUMA MIRANDA
Makeup Artist at Self EmployedMakeup Artist at Self Employed