Nidhi Sarawgi
Bengaluru,KA
Summary
Dynamic UX & Digital Transformation Consultant with a proven track record at Summit Hotels & Resorts, enhancing booking flows and driving a 20% revenue increase through strategic UX audits and design systems. Expert in UX research and stakeholder management, delivering user-centric solutions that elevate digital experiences and foster cross-functional collaboration.
Overview
13
13
years of professional experience
Work History
UX & Digital Transformation Consultant
Summit Hotels & Resorts
05.2025 - Current
- Defined UX vision and experience strategy for a 28-hotel hospitality brand.
- Built UX frameworks, research insights, and experience architecture for their digital transformation.
- Designed booking journey workflows, including search, room selection, rates, and checkout flows.
- Conducted UX audits, heuristic evaluations, and funnel analysis to identify friction and opportunity areas.
- Created personas, journey maps, and detailed workflow diagrams for guest and staff experiences.
- Partnered closely with service providers, in-house Sales, Revenue, and Marketing teams to align design with business and technical needs.
- Introduced FMS focused on conversions, drop-offs, and task completion.
- Developed UX writing guidelines, microcopy, and content architecture to improve clarity, consistency, and reduce friction in booking and task flows.
- Led multi-stakeholder presentations for C-level executives, turning insights into actionable product decisions.
- Established research processes and feedback loops to guide continuous product improvement.
Senior UX Designer
Position2
02.2023 - 04.2025
- Conducted over 20 UX/UI audits, winning 6 new clients, and contributing to a 20% revenue increase. 20% revenue increase.
- Spearheaded end-to-end design for four major clients: Quest Global, Butterfly.co, Nimble Partners, and Utimaco, from research to testing.
- Implemented CRO strategies, delivering up to 45% conversion improvement on key product pages.
- Delivered three user-centric redesigns with a 25% higher engagement rate and a 35% conversion boost.
- Led Position²’s website redesign to enhance brand experience and usability.
- Collaborated with PMs and engineers to define functional specs, and ensure high-quality implementation.
- Conducted usability testing to validate design decisions and improve task success rates.
UX/UI Internship
Shoppre/ Inditrunk
08.2022 - 12.2022
Small Business Owner
The Bliss
09.2019 - 02.2021
BD & Marketing Manager
First Frame Studio
07.2018 - 06.2019
Founder’s Office
Summit Hotels & Resorts
02.2014 - 04.2017
Public Relations Executive
The Park Hotel
01.2013 - 11.2013
Education
Intermediate Certificate - UX/ UI Design
Design Boat UX/UI School
Bengaluru08-2022
Bachelors of Commerce - Financial Accounting
North Bengal University
Siliguri04-2012
Skills
UX Research
UX Strategy
Digital Experience Architecture
IA & Wireframing
Booking Flow Optimization
CX Journey Mapping
UX Audits
Funnel Analysis
Design Systems
Stakeholder Management
Cross-Functional Collaboration
Metrics-Driven UX
Hospitality-Tech Workflows
Timeline
UX & Digital Transformation Consultant
Summit Hotels & Resorts
05.2025 - Current
Senior UX Designer
Position2
02.2023 - 04.2025
UX/UI Internship
Shoppre/ Inditrunk
08.2022 - 12.2022
Small Business Owner
The Bliss
09.2019 - 02.2021
BD & Marketing Manager
First Frame Studio
07.2018 - 06.2019
Founder’s Office
Summit Hotels & Resorts
02.2014 - 04.2017
Public Relations Executive
The Park Hotel
01.2013 - 11.2013
Intermediate Certificate - UX/ UI Design
Design Boat UX/UI School
Bachelors of Commerce - Financial Accounting
North Bengal University