Summary
Overview
Work History
Education
Skills
Languages
Websites
References
Timeline
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Nigam Yadav

Nigam Yadav

New Delhi

Summary

Results-oriented Digital Marketing Specialist with extensive experience in social media management at Niyami Jewels. Expertly crafted and implemented campaigns that elevated brand visibility and engagement. Skilled in Google Analytics and A/B testing, utilizing data analysis to refine strategies and generate substantial ROI while cultivating robust influencer partnerships.

Overview

6
6
years of professional experience

Work History

Digital Marketing Specialist

Niyami jewels
Delhi
12.2024 - Current
  • Developed engaging social media content for brand awareness and customer interaction.
  • Analyzed website traffic using Google Analytics to improve user experience.
  • Collaborated with designers to create compelling visuals for digital ads.
  • Managed online advertising budgets to optimize campaign performance effectively.
  • Coordinated with influencers to enhance brand visibility and reach diverse audiences.
  • Monitored competitor activity and industry developments to inform marketing strategies.
  • Created content for websites, blogs, social media platforms, and online advertising.
  • Developed and implemented digital marketing campaigns to increase brand awareness.
  • Performed keyword research and analyzed SEO performance of webpages.
  • Analyzed website traffic metrics and adjusted strategies accordingly.
  • Maintained a database of customers' information for targeted marketing efforts.
  • Optimized paid social Facebook and LinkedIn campaigns by performing A/B and multivariate experiments.
  • Tracked campaign performance through detailed reporting systems.
  • Responded promptly to customer inquiries via social media platforms.
  • Developed marketing packages involving web design, remarketing campaigns, key phrase packages, and new media advertising campaigns to increase search engine optimization for clients.
  • Analyzed website traffic using Google Analytics to inform and adjust digital marketing strategies.
  • Developed and implemented digital marketing strategies to increase brand awareness.

Digital Marketing Executive

sabgros india LLP
Delhi
11.2019 - 10.2023
  • Spearheaded digital marketing campaigns across diverse channels to enhance brand visibility.
  • Analyzed performance metrics to optimize advertising strategies and improve budget allocation.
  • Managed social media accounts to enhance brand visibility and customer engagement.
  • Conducted market research to identify target audiences and emerging trends.
  • Implemented A/B testing to improve conversion rates on landing pages and ads.
  • Researched new opportunities in the digital marketing landscape to expand reach and drive more sales.
  • Optimized campaigns based on data analysis to maximize ROI while meeting budget goals.
  • Managed the daily operations of paid search campaigns across multiple channels, including Google Ads, Facebook Ads, and Instagram Ads.

Education

Bachelor of Science - Science

Dr. Bhimrao Ambedkar University
Agra
09-2013

Some College (No Degree) - Digital Marketing

Skill Circle
New Delhi

Skills

  • Social media marketing and management
  • Search Engine Optimization (SEO)
  • Campaign strategy and execution
  • Google Analytics proficiency
  • Budget planning and management
  • A/B testing methodologies
  • Influencer partnerships
  • Communication skills
  • Pay-per-click advertising strategies
  • KPI tracking and analysis
  • Social media tools expertise
  • WordPress administration
  • Retargeting campaign strategies
  • E-commerce strategy development
  • Entrepreneurial mindset

Languages

Hindi
First Language
English
Intermediate (B1)
B1

Websites

References

References available upon request.

Timeline

Digital Marketing Specialist

Niyami jewels
12.2024 - Current

Digital Marketing Executive

sabgros india LLP
11.2019 - 10.2023

Bachelor of Science - Science

Dr. Bhimrao Ambedkar University

Some College (No Degree) - Digital Marketing

Skill Circle

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Nigam Yadav