Summary
Overview
Work History
Education
Skills
Accomplishments
Hobbies
Languages
Position of Responsibility
Timeline
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NIHAARIKA NEDUNURI

Summary

Experienced Sales and Marketing professional with a proven track record of exceeding sales targets and delivering exceptional customer marketing experience. Seeking a challenging role where I can utilize my expertise in Trade Marketing and Sales to drive revenue and enhance the overall experience for clients. Eager to contribute my skills and knowledge to a dynamic team.

Overview

5
5
years of professional experience

Work History

High-End Specialist

AB INBEV
Mumbai, MH
05.2022 - Current
  • Spearheaded cross-functional teams to develop and execute high-end marketing campaigns, resulting in 20% increase in sales within first quarter
  • Implemented on-premises trade solutions with trade partners, leading to 65% market share gain
  • Managed and nurtured operational level relationships with high-end clients through consultations and product demonstrations, resulting in 30% growth in repeat business
  • Successfully executed large-scale events and POC level events, enhancing brand recognition and engagement
  • Identified and improvised brand assets, resulting in measurable growth in sales and brand visibility
  • Ensured sales and availability across brands in accounts as per growth plan
  • Developed regional level plans for Key accounts in collaboration with Brand Strategy Team
  • Organized experiential focused sales activities in alignment with trade marketing strategy, ensuring asset placements and performance
  • Converted accounts into 100% exclusive AB InBev outlets, ensuring profitability through prescribed brand mix
  • Launched Hoegaarden Flavors with highest distribution and volume in all of Mumbai High-end market
  • Conducted market research to identify emerging trends and competitor activities, informing product development and pricing strategies for competitive edge in high-end market.

Intern

ITC LIMITED
Bengaluru, KA
06.2021 - 08.2021
  • Engaged with target groups to generate 70 leads and define selection criteria for influencers
  • Introduced innovative influencer evaluation system combining Reach, Followers, Impact, and Cost Engagement criteria; refined influencer partnerships, leading to 30% boost in engagement and 20% rise in product sales
  • Designed measurement scorecard to benchmark influencers based on engagement, cost, follower count, and brand fit with 98% efficiency using AIDA model

Associate Analyst

TECH MAHINDRA
Hyderabad, TG
05.2019 - 03.2020
  • Executed standard consensus forecasting process on global level markets by analyzing profile, access, and role as per system design
  • Analyzed and Resolved user issues and queries on SAP APO DP
  • Conducted monthly consensus forecasting evolution.

Education

Master - Business Administration

SYMBIOSIS INSTITUTE OF BUSINESS MANAGEMENT
Bengaluru, IN
2022

Bachelor of Technology - Chemical Engineering

AC TECH, ANNA UNIVERSITY
Chennai, IN
2019

High School Diploma -

DPS-MIS / MES Indian School
Doha, QA
2015

Skills

  • MS Office
  • Data Analysis
  • Exceptional communication
  • Strong problem-solving
  • Marketing Analysis & Strategy
  • Product Marketing

Accomplishments

  • Excel Skills for Business: Essentials | Coursera
  • The Fundamentals of Digital Marketing | Google

Hobbies

  • Organizing Events
  • Exploring New Places
  • Dancing
  • Singing
  • Baking

Languages

English
Advanced (C1)
Hindi
Upper intermediate (B2)
Tamil
Upper intermediate (B2)
Telugu
Upper intermediate (B2)

Position of Responsibility

Lady Vice President , Student Association and Arts Society, AC Tech, Anna University, Chennai

Timeline

High-End Specialist

AB INBEV
05.2022 - Current

Intern

ITC LIMITED
06.2021 - 08.2021

Associate Analyst

TECH MAHINDRA
05.2019 - 03.2020

Master - Business Administration

SYMBIOSIS INSTITUTE OF BUSINESS MANAGEMENT

Bachelor of Technology - Chemical Engineering

AC TECH, ANNA UNIVERSITY

High School Diploma -

DPS-MIS / MES Indian School

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NIHAARIKA NEDUNURI