Nihal Makwana

• Driving organic user growth via cross-sell, refer-a-friend (RAF), and social sharing across Junglee’s gaming portfolio
• Improved user migration by 18% for 2 games, 23% for 3 games, and 80% for 3+ games
• Executed 50+ A/B tests in 2 months resulting in savings of ₹53 Lakhs by optimizing in-app and external communication using Appography
• Improved RAF contribution to revenue: +14% for Junglee Rummy and +7.7% for Ludo.

• Led RummyDotCom from inception to 20 times revenue growth through campaigns, bonus optimization, and retention strategies
• Successfully implemented a personalized wager campaign resulting in a 20% uplift in revenue per user and 33% uplift in profit per user, contributing 5% of monthly revenue
• Executed large-scale festive campaigns (IPL, Diwali, etc.) for 500,000+ MAUs, improving funnel conversion by 10% and achieving 3% monthly revenue growth
• Spearheaded the cross-sell charter to establish parity in RummyDotCom, leading to 2 times YoY revenue growth
• Optimized leaderboard construct to increase revenue per user by 13.3% through personalization and segmentation
• Conceptualized and launched GTM campaigns (Contextual, reactivation, milestones), increasing DAUs by 18%
• Ran multiple A/B tests to iterate and scale campaigns, driving 40% QoQ profit growth for RummyDotCom

• Site Engineer & Team Leader in the construction domain working on-site and created impact in 45+ families
• Responsible for training, supervising and managing a team of 36 people under Make in India & Skill India plan
• Apply cost-effective methods while ensuring minimum wastage, increased efficiency and timely project completion

• Managed the layout and products of ‘KIPSTA,’ ‘Tarmac’. ‘FLX’ and promoted the brands
• Worked on Inventory Management, analyzed sales and took action within the department to maximize it
• Reached the target and ambition of KIPSTA with a 22% YoY growth

7.37 GPA/CGPA