NIHARIKA JAISINGH
Copywriter and Marketing Professional
Delhi
Summary
Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into impactful results. Skilled in leading teams to develop profitable campaigns, leveraging marketing metrics and collaborative abilities to achieve targeted outcomes. Expert in copywriting and communications with proven experience across diverse industries.
Overview
3
3
years of professional experience
4
4
years of post-secondary education
Work History
Assistant Manager - Marketing
Meesho
5 2022 - 9 2023
- Worked on the 0-1 phase model for the Grocery Vertical at Meesho Superstore
- Created comprehensive plans for new marketing initiatives, including budget allocation, message development, creative direction, target audiences, and timelines
- Supported product managers and category managers in setting pricing strategies and developing effective communications across channels including SMS, Push Notifications, and emailers
- Created compelling copies to boost activation and conversion rates in tier 2 and 3 cities
- Managed a team of designers and copywriters in producing marketing materials
- Handled the end-to-end process of marketing campaigns from planning to execution
- Continuously engaged with users through calls and on-the-ground interactions to gather first-hand knowledge
- Tracked and evaluated data for all marketing communications and campaigns, contributing to business growth
- Designed app marketing web pages informed by user behavior and insights
- Recognized for intra-pod category achievement, notably for introducing a new scale-up model that contributed to the growth of Superstore.
Associate Copywriter
Groww
06.2021 - 05.2022
- Successfully crafted creative and attractive marketing copies to drive engagement and brand awareness
- Collaborated seamlessly with designers, PR teams, and external agencies on diverse marketing projects, ensuring a cohesive and compelling brand message across all materials
- Also, monitored performance of communications with the senior team
- Demonstrated a unique ability to create fun and humorous content centered around finance, including engaging finance-related memes for social media platforms
- Developed impactful scripts for online campaigns and TV commercials, effectively communicating brand messages to the target audience
- Proficiently handled email integration, SMS, mobile and web notifications requirements within different departments, ensuring consistent and effective communications aligned with the overall marketing strategy.
Content Writer
Ambrane India
01.2020 - 05.2021
- Created diverse content, including email campaigns, social media posts, blogs, and press releases
- Managed social media platforms and executed influencer marketing campaigns with Dhanashree, Disha Patani, Niddhi Agerwal, and more
- Designed and executed a successful brand ambassador launch campaign to launch Ravindra Jadeja
- Contributed to rebranding efforts through online and offline promotions.
Co-Owner, Digital Marketing Agency
Brand Kro
01.2019 - 01.2020
- Co-owned and managed a thriving digital marketing agency
- Improved website content for US-based companies, resulting in a significant 40% increase in daily active users (DAU)
- Created highly impactful personal branding strategies, establishing influential social media presence
- Fostered strong client relationships, delivering tailored marketing solutions and ensuring exceptional client satisfaction
- Utilized data analysis to optimize marketing efforts, driving higher ROI and campaign effectiveness
- Stayed ahead of industry trends, driving innovation and securing new clients for the agency.
Content Writer & Project Head
Ads & Url
01.2019 - 01.2020
- Created engaging content for US-based clients, driving brand awareness and meeting marketing objectives
- Led successful projects for health & fitness brands, exceeding client expectations
- Managed NGO PR and social media presence, promoting impactful causes
- Oversaw social media for the parent company, enhancing brand visibility and engagement
- Nurtured strong client relationships, delivering tailored content solutions
- Utilized data analysis to optimize content performance and campaign effectiveness
- Recognized for exceptional project management and timely content delivery.
Education
BA(JMC) -
GGSIPU
08.2016 - 05.2019
Senior Secondary - undefined
Maharaja Agrasen Model School
08.2015 - 05.2016
Skills
1 Social Media Copywriting
2 Brand Messaging
3 Team Collaboration
4 Channel Marketing
5 Marketing and Branding Strategies
6 Direct Market Understanding
7 Creative Direction
8 Landing Page Development
Accomplishments
- Recognized in the Intra-pod category by Meesho
- Successfully conducted a workshop for Growth School for their Marketing Marathon with 80+ attendees
- Judged an online event for Maharaja Agrasen Model School
- Employee of the month ( Ads & Url )
- Published a research paper on sustainable development (ISBN : 978-93-86789-27-3)
- Featured articles in Woman's Era magazine
- Academic excellence award
Timeline
Associate Copywriter
Groww
06.2021 - 05.2022
Content Writer
Ambrane India
01.2020 - 05.2021
Co-Owner, Digital Marketing Agency
Brand Kro
01.2019 - 01.2020
Content Writer & Project Head
Ads & Url
01.2019 - 01.2020
BA(JMC) -
GGSIPU
08.2016 - 05.2019
Senior Secondary - undefined
Maharaja Agrasen Model School
08.2015 - 05.2016
Assistant Manager - Marketing
Meesho
5 2022 - 9 2023