Niharika Sharma
Delhi
Summary
Dynamic Digital Marketing Executive with proven expertise in SEO optimization and a knack for compelling content creation. I spearheaded campaigns that significantly enhanced brand visibility and lead generation, leveraging skills in Amazon Ads and active listening to refine strategies and achieve a 25% increase in engagement.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Digital Marketing Executive
NUVORETAIL ENLYTICAL TECHNOLOGIES PVT LTD.
01.2025 - Current
- Currently I am developing and executing online marketing strategies to enhance brand awareness, drive website traffic, and generate leads
- I assist in creating engaging content, oversee SEO/SEM campaigns, analyze performance metrics, and collaborate with teams to achieve marketing objectives
- Evaluated customer feedback and online behavior to refine digital marketing strategies and improve customer engagement.
Sales Intern
Daamaira Home and Living LTD.
11.2024 - 12.2024
- Conducted market research to identify emerging trends and target audiences
- Maintained an organized database of current and potential customers.
- Monitored competitors' sales activities and provided insights to the team for strategic planning.
- Analyzed customer feedback to determine areas of improvement in products and services.
- Generated weekly reports on sales activity, market trends, and other relevant information for management review.
Marketing Consultancy Intern
QUEEN MARY UNIVERSITY OF LONDON
02.2021 - 04.2021
- I assist the sales team in client consultations, ensuring exceptional customer experiences
- Contributed to driving sales growth and brand positioning in the luxury interior décor market
- Prepared reports summarizing project progress and results for management review.
- Identified areas for improvement, narrowing focus for decision-makers in making necessary changes.
- Set specific goals for projects to measure progress and evaluate end results.
Digital Marketing Intern
SACHETAN KNOWLEDGE KOMPANIONS PRIVATE LIMITED
05.2018 - 07.2018
- Managed social media accounts and used tools like SEMrush and Google Analytics for lead generation
- Collaborated with clients to boost website traffic through compelling content and visuals
- Analyzed website metrics such as page visits and conversions to measure success of campaigns.
Social Media Marketing Intern
THE SAVIORS FOUNDATION NGO
01.2018 - 04.2018
- Coordinated events, managed social media accounts and communicated with people to register as emergency blood donors
- Tracked social media engagement and reported insights for targeted campaigns, successfully gaining 25% more donors citywide compared to previous registrations
- Wrote and uploaded quality posts for the organization's various social media pages, improving overall traffic.
Education
Postgraduate Diploma - Marketing
Queen Mary University of London
03-2022
Bachelors of Business Administration - Digital Marketing
University of Petroleum And Energy Studies
Dehradun, India11-2019
Skills
- Amazon Ads
- Google Ads
- SEMrush
- Google Analytics
- Social media management
- SEO optimization
- Content writing
- Data-driven decision-making
- ROI-focused strategies
- Negotiation
- Communication
- Active listening
- MS Office Suite
- Canva
- Zoho CRM
Certification
- Certified in Digital Marketing, 12/01/18, Digital Vidyalaya (A unit of Orbosys Cooperation Pvt. Ltd)
- Amazon Ads Certification, 01/01/25, Amazon Ads Academy
- Certified in Google Ads Creative, 01/01/24, Google Skillshop
Languages
Fluent in English, Bengali, and Hindi (Verbal and Written)
References
Will be available upon request.
Timeline
Digital Marketing Executive
NUVORETAIL ENLYTICAL TECHNOLOGIES PVT LTD.
01.2025 - Current
Sales Intern
Daamaira Home and Living LTD.
11.2024 - 12.2024
Marketing Consultancy Intern
QUEEN MARY UNIVERSITY OF LONDON
02.2021 - 04.2021
Digital Marketing Intern
SACHETAN KNOWLEDGE KOMPANIONS PRIVATE LIMITED
05.2018 - 07.2018
Social Media Marketing Intern
THE SAVIORS FOUNDATION NGO
01.2018 - 04.2018
Postgraduate Diploma - Marketing
Queen Mary University of London
Bachelors of Business Administration - Digital Marketing
University of Petroleum And Energy Studies
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