Niharika Singh
Gurgaon
Summary
Dynamic Customer Service & Marketing Specialist with over 7 years of expertise in order management, sales, and customer service. Certified in Inbound Marketing, Digital Marketing, and Brand & Product Management. Distinguished for executing visionary marketing strategies, optimizing business operations, and catalyzing growth. Proficient in leading high-performing teams, spearheading innovative solutions, and delivering unparalleled customer service. Adept at analyzing and enhancing performance metrics from lead generation to ROI. Eager to amplify the success of a progressive organization through my seasoned expertise.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Customer Service & Marketing Specialist
Welbilt Foodservice India Private Limited
09.2022 - Current
- Oversee end-to-end customer-centric operations, from order inception to post-sales, cultivating a gold-standard for customer satisfaction.
- Orchestrate the ideation and seamless execution of comprehensive campaigns, ensuring synergistic integration across diverse marketing touchpoints.
- Champion customer relations, forging cross-departmental collaboration (spanning events, PR, AR, PMM, etc.) to curate a cohesive customer marketing journey.
- Pioneered dynamic brand, product, and user-centric campaigns by adeptly guiding media and creative partners, amplifying brand resonance and deepening customer engagement.
- Scrutinize and present pivotal metrics and KPIs, stemming from multifunctional activation endeavors.
- Strategically deploy potent paid social initiatives across platforms like LinkedIn and SEM, garnering remarkable traction and optimal brand prominence.
- Steward external partnerships with vendors, freelancers, and agencies, safeguarding the punctual delivery of premium marketing collateral, while adhering to budgetary guidelines and business exigencies.
- Showcase command over CRM platforms like Salesforce & Zoho, harnessing their suite for nuanced lead management, opportunity insights, and predictive sales analytics. Utilize Zoho's advanced features for holistic sales cycle management, including lead prioritization and sales trajectory forecasting.
- Exemplify prowess in curating email marketing campaigns, crafting magnetic content, monitoring performance metrics, and synergizing with the deployment team to drive transformative outcomes.
Customer Support & Marketing Representative
Corning Technologies India Private Limited
02.2021 - 09.2022
- Leverage marketing expertise to contribute to strategic initiatives, aligning operations
with marketing objectives and enhancing brand presence. - Ensure internal teams are informed about marketing activities through clear communication and timely briefings.
- Coordinate closely with supply chain management and finance teams for India, US, and neighboring countries, ensuring smooth operations.
- Lead in planning and organizing divisional events for maximum impact and engagement.
- Serve as a central point of communication for various teams involved in parts shipment, including planners, buyers, suppliers, procurement teams, parts ID teams, logistics teams, and dispatch teams.
- Prepare reports for release and invoicing of goods, conducting monthly budget analysis.
- Proficient in guiding customers by leveraging API documentation to illustrate both "What" and "How" aspects of product implementation.
- Skilled at managing customer expectations and acting as their advocate within Company, ensuring their needs are met and voices are heard.
- Exceptional ability to comprehend, prioritize, and address all customer requests with a balanced approach towards customer success and impact.
- Proactive in anticipating customer needs and mitigating risk throughout the customer lifecycle to position accounts for growth.
- Proficient in analyzing and improving customer value by optimizing go-to-market strategies.
Customer Support Representative
Keysight Technologies India Private Limited
08.2015 - 02.2021
- Demonstrated expertise in sales leads management within CRM systems, maximizing conversion rates and revenue generation opportunities.
- Proven track record in managing order operations for the US and Canada regions, overseeing end-to-end processes from quote to cash and order to cash. Collaborated with internal order management team to efficiently handle B2B bookings.
- Proficient in utilizing industry-leading software such as Siebel, Oracle, Sales Force Automation, and CPQ to create service requests, quote order requests, and work service orders. Meticulously gathered and validated information from quality auditors, field engineers, and customer service representatives to fulfill customer requests.
- Spearheaded daily monitoring of transaction counts and errors, ensuring seamless operations. Captured individual performance metrics including transaction counts, turnaround time (TAT), and error rates, conducting periodic assessments.
- Proficiently provided sales and repair quotes to customers for Keysight products. Effectively addressed customer resolution forms submitted by global customers.
Education
Bachelor of Science - Computer Science
Rajiv Gandhi Prodyogiki Vishwavidyalaya
Bhopal 06.2015
Skills
- Project management
- Project management Data analysis
- Communication
- Quick Learner Problem-solving Creative Thinking
- Leadership
- Strategic Planning Leadership & Teamwork
- Digital Marketing
- Marketing strategy
- B2B Sales Content Branding
- Problem Solving
- Inbound Marketing
Accomplishments
- Conducted a strategic internship with the Corning Gorilla Glass Division, resulting in the identification of a lucrative untapped business segment within the Indian market.
- Spearheaded comprehensive research to uncover growth prospects for a distinct division within the company, contributing valuable insights to support overall business expansion.
- Pioneered and led the Corning India Level Internal Internship Program, mentoring and guiding interns to drive impactful outcomes.
- Achieved 95% result by completing Yellow Belt DMAIC Project for same day order processing TAT with accuracy and efficiency.
- Resolved product issue through consumer testing.
Certification
- The Fundamentals of Digital Marketing
- Inbound Marketing Operations
- Digital Marketing
- Product & Marketing Management
Timeline
Customer Service & Marketing Specialist
Welbilt Foodservice India Private Limited
09.2022 - Current
Customer Support & Marketing Representative
Corning Technologies India Private Limited
02.2021 - 09.2022
Customer Support Representative
Keysight Technologies India Private Limited
08.2015 - 02.2021
Bachelor of Science - Computer Science
Rajiv Gandhi Prodyogiki Vishwavidyalaya
- The Fundamentals of Digital Marketing
- Inbound Marketing Operations
- Digital Marketing
- Product & Marketing Management
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