Niket Prasad
Sales, Marketing &Business Development
Bengaluru
Summary
I am a result-oriented self-driven professional with 11+ years of experience in Sales, Marketing and Business Development. I have extensive experience of working in cross-functional teams and partnering with stakeholders across levels including senior management and leadership to deliver on the business strategy.
Overview
15
15
years of professional experience
6
6
years of post-secondary education
Work History
Sr. Business Development Manager, Services
Amazon India
10.2021 - Current
- Handling Post purchase services of installation across 50+ categories to deliver best in Class experience to the consumer which are benchmark in India or Amazon Global teams
- Responsible for Amazon managed & brand managed services in installation with onboarding of 80+ brands in 1 year to manage a service of 4.8 MM units (+81% YoY) with a service rating of 4.5.
- Increased revenue from services to INR 235MM(4X in 3 years) while turning around the service to make it profitable. Contribution profit of INR 10 MM(+30 MM vs FY21) by increasing sales revenue by strategically identifying and pursuing new business opportunities in new categories
- Leading Unified delivery and Installation program (Industry best) with expansion to new categories and turning program profitable from -INR148 to +INR100 per unit in 1 year
- Developed strong relationships with key clients, leading to long-term partnerships and increased loyalty with 25+ brands.
- Worked in dynamic cross functional team including category, supply chain, last mile logistics and service fulfillment team to drive key goals across leadership
- Involved in multiple India first pilots in Services to raise the bar on customer experience
- Responsible for all Customer experience metrics such as consumer journey, checkout and service experience and the P&L for the installation services
Senior Manager, International Business
Asian Paints
01.2019 - 10.2021
- Handled marketing function for International Business units of South Asia & Middle East and Africa (USD 300 Mn) with a team of 3 central marketing managers & respective country teams responsible for product management, branding and GTM strategies
- Rated in top 5% in organisation for 2 consecutive years, Received Appreciation from CEO
- Relaunched 3 traditionally large categories in Egypt (Largest International Unit), reversing de growth with new brands contributing additional 55 Mn USD (19% revenue for unit)
- Introduced Innovative Luxury range of products in MENA and South Asia with a contribution of 9.5% to topline & category MS growth of 17%. Total Brand Value handled: 59 Mn USD
- Launched and managed Customer Painting Services in MENA achieving turnover of 15 Mn USD in GMV with a NPS of 72
Business Development Manager, Smartcare
Asian Paints
01.2018 - 12.2018
- Handling opening and scaling up of new distribution channel in the Adhesive and construction chemical category which was a first for direct to dealer organisation like Asian paints
- Increased the number of channel partners 2.5X to 50 in 4 months Volume sales growing 400% in new channel and 100% in the existing dealer channel exceeding sales targets by 150%. Total Volume: 21k Tons
- Responsible for product management, customer research, Sales and Marketing for the new category.
Senior Brand Manager, Smartcare
Asian Paints
11.2016 - 03.2018
- Established the fastest growing portfolio (Waterproofing and construction chemicals) in the company. Scaling up the portfolio from 10 Mn USD to 82 Mn USD by launching new subcategories rapidly. (50+ products in 1.5 years)
- Product Management: Undertake research to identify consumer needs and product gaps vs competition. Conduct Usage and Attitudes study to find gaps, latent needs in the category to launch new products.
- Brand Management : Act as a custodian of the brand values and take initiatives via media/non media interventions Identify customer needs and demand, positioning & GTM strategies for brands
- Became the 2nd largest Retail Player and 5th Largest Institutional player in India in 6 years
Area Sales Manager
Asian Paints
08.2014 - 11.2017
- Drove the sale of entire paints, ancillaries & waterproofing range , handling a team of 12 Territory Managers, 2 Senior Sales officers & 2 commercial officers handling 650 retail partners, 3rd largest unit in Asian paints
- Best performing unit in Gujarat for 2 consecutive years growing 3% over region leading to Market share of 67.1%(+1.2% in 2 years).
Area Sales Manager
3M India Ltd
05.2013 - 08.2014
- Set up the Distribution channel for tier 2 and 3 cities for trade in Rajasthan and Gujarat from scratch garnering a sale of additional 1.2 Mn USD an addition of 18% revenue to main business.
Senior Executive Engineer
John Deere India
07.2009 - 05.2011
- Responsible for creating B2B policy leading to sales of Rs 110 million. First promotion in the GET batch
Education
MBA - General Management
Indian Institute of Management
Bangalore 06.2011 - 05.2013
Bachelors in Technology - Mechanical Engineering
National Institute of Technology
Allahabad 05.2005 - 05.2009
Skills
Financial Acumen
Stakeholder Communication
Sales and Marketing
Strategic Planning
Customer Acquisition
Accomplishments
AIR –9 (99.99%ile) among in Common Aptitude Test’10,
Timeline
Sr. Business Development Manager, Services
Amazon India
10.2021 - Current
Senior Manager, International Business
Asian Paints
01.2019 - 10.2021
Business Development Manager, Smartcare
Asian Paints
01.2018 - 12.2018
Senior Brand Manager, Smartcare
Asian Paints
11.2016 - 03.2018
Area Sales Manager
Asian Paints
08.2014 - 11.2017
Area Sales Manager
3M India Ltd
05.2013 - 08.2014
MBA - General Management
Indian Institute of Management
06.2011 - 05.2013
Senior Executive Engineer
John Deere India
07.2009 - 05.2011
Bachelors in Technology - Mechanical Engineering
National Institute of Technology
05.2005 - 05.2009
Similar Profiles
Ian Savio HydeIan Savio Hyde
WFM Program Manager II at Amazon IndiaWFM Program Manager II at Amazon India
Sameer Ahmad SheikhSameer Ahmad Sheikh
Talent Acquisition Lead at Amazon IndiaTalent Acquisition Lead at Amazon India
SHIVANI JAISHANKARSHIVANI JAISHANKAR
Tax Analyst at Amazon IndiaTax Analyst at Amazon India
ABHAY SINGHABHAY SINGH
TEAM MANAGER at Amazon IndiaTEAM MANAGER at Amazon India
Dhanush Bochollu KrishnamurthyDhanush Bochollu Krishnamurthy
IoT and Electronics Engineer at Eluxvo LimitedIoT and Electronics Engineer at Eluxvo Limited