Niket Sinha
New Delhi
Summary
Dynamic International Marketing Manager with a proven track record at HQTS Group, specializing in global market expansion and lead generation. Expert in marketing strategies and competitive analysis, driving brand awareness and optimizing ROI. Adept at cross-departmental alignment and event planning, consistently delivering impactful campaigns that enhance customer engagement.
Overview
11
11
years of professional experience
1
1
Certification
Work History
International Marketing Manager
HQTS Group
New Delhi
08.2023 - Current
- Develop and execute global marketing strategies to expand HQTS's presence in international markets.
- Drive brand awareness and lead generation campaigns targeting industrial and consumer sectors.
- Manage digital and offline marketing efforts, including SEO, PPC, content marketing, social media, and trade shows.
- Oversee event planning and participation in international exhibitions and conferences, such as the Big 5 Global Tradeshow and China Homelife Dubai.
- Collaborate with sales and business development teams to optimize marketing strategies for different regions.
- Develop marketing materials, case studies, and promotional content tailored to diverse, global audiences.
- Conduct market research to identify new business opportunities and enhance HQTS's positioning in quality control, inspections, and testing services.
- Lead Account-Based Marketing (ABM) campaigns, such as Solar Energy Quality Control Services in the Middle East.
- Manage partnerships, sponsorships, and co-marketing initiatives with industry players.
- Track and analyze key performance metrics to improve marketing ROI and campaign effectiveness.
- Led BTL marketing campaigns, including school engagement programs, seminars/webinars, society activations, mall/metro promotions, OOH advertising, and D2D marketing.
- Developed and executed lead generation strategies, optimizing customer acquisition and upsell opportunities.
- Created annual and quarterly marketing plans to drive lead flow, collaborating with sales teams for effective target allocation.
- Managed key performance metrics such as CPA, CPL, revenue, and ROI, ensuring data-driven decision-making.
Marketing Manager
Byjus
Gurugram
04.2022 - 06.2023
Marketing Manager
BMW & BMW Motorrad - Munich Motors
Raipur
02.2021 - 02.2022
- Developed and executed marketing strategies for BMW BMW Motorrad across Chhattisgarh, Madhya Pradesh, Nagpur, and Odisha.
- Managed ATL & BTL marketing campaigns, aligning with quarterly plans and budgets.
- Led digital marketing initiatives through agencies, ensuring targeted campaigns based on regional demographics.
- Oversaw customer relationship management (CRM), optimizing the pre-sales lead journey and post-sales customer retention.
- Planned and executed vehicle previews, launches, and experience events to enhance customer engagement.
- Managed brand positioning and competitive analysis, ensuring consistent communication across all marketing channels.
- Designed and implemented brand collaterals, including brochures, flyers, and audiovisual content.
- Managed national and regional PR campaigns, including management profiling and vehicle reviews.
- Led exhibitions and trade shows, aligning with the annual events calendar to maximize brand exposure.
- Executed dealer sales training programs and developed FAQ training modules to enhance product knowledge.
- Collaborated with R&D teams to update technical specifications, accessories, and app designs based on competitive analysis.
- Developed and launched brand and tactical advertising campaigns, ensuring strong market positioning.
- Conducted competitive tracking and analysis in collaboration with PR agencies to stay ahead of industry trends.
- Provided market intelligence reports to stakeholders, tracking key ecosystem developments.
- Worked closely with the CRM team to resolve customer issues and optimize marketing platforms for lead generation.
Senior Marketing Executive
Hero Electric
Gurugram
09.2019 - 01.2021
- Recruited, trained, and managed marketing agencies, interns, and field teams to drive on-ground execution.
- Worked closely with regional field marketers to implement and localize marketing campaigns.
- Designed executive dashboards track lead flow, campaign success, and areas for improvement.
- Ensured timely follow-ups on marketing-generated leads by coordinating with the sales team.
- Developed customer-oriented marketing campaigns, aligning them with revenue goals for regional BTCs.
Marketing & Events Executive
Jaguar Land Rover
Gurugram
05.2015 - 08.2019
- Created a quarterly events and expos calendar, ensuring structured marketing activations across regions.
- Conducted mystery shopper audits at dealerships and prepared comprehensive MIS reports to improve service quality.
- Supported the service team with marketing collateral, data, and equipment for enhanced customer engagement.
- Developed new product dockets for six products, including SOPs, warranty details, service guidelines, and sales strategies.
- Developed and executed ATL & BTL marketing strategies, ensuring alignment with annual marketing plans and budgets.
- Managed branding, advertising, and promotional campaigns to enhance brand positioning and customer engagement.
- Conceptualized and implemented vehicle launch events, previews, and experience drives to drive customer acquisition.
- Designed brand communication strategies in collaboration with sales teams for competitive market positioning.
- Created and managed marketing collaterals, including brochures, leaflets, flyers, and audiovisual content.
- Provided store design support, ensuring creative product displays, visual merchandising, and in-shop/out-shop branding.
- Led vendor and agency management, coordinating with creative, PR, and media partners for campaign execution.
- Implemented data-driven promotional solutions, increasing showroom walk-ins and conversion rates.
- Conducted market research and competitive analysis, identifying key opportunities for brand growth.
- Developed and executed strategic partnerships and marketing alliances with premium brands.
- Managed branding and advertising campaigns (on-page & off-page) to enhance brand visibility and generate.
- Execute ATL & BTL marketing activities, including showroom activations, promotional events, and test drive campaigns.
- Developed and implemented strategic lead generation initiatives, increasing showroom footfall and customer engagement.
- Oversaw stock management and merchandising of accessories, ensuring premium in-store presentation.
- Maintained and optimized the dealership's website and third-party portals, improving search engine visibility.
- Managed social media marketing, creating engaging content and campaigns to boost customer interaction.
Marketing Executive
Audi Gurgaon
Gurugram
06.2014 - 05.2015
Education
MBA - International Business
Amity University
B.COM - Marketing, Economics & Accounting
University Of Madras
12th - Commerce
kendriya vidyalaya
Skills
- B2C marketing
- Budgeting and allocation
- Campaign management
- Campaign planning
- Competitive analysis
- Creative direction
- Creative thinking
- Cross-cultural communication
- Customer relationship management (CRM)
- Event coordination
- Event planning
- Facebook advertising
- Global supply chain management
- Google adwords
- Google analytics
- Linkedin advertising
- Marketing and advertising
- Marketing lead generation
- Media planning
- Partnership development
- Press release writing
- Product development
- Product launch
- Retail marketing
- Search engine optimization
- Social media campaigns
Certification
- Digital Marketing Certification, Google
- Google Analytics, Google
- Ads Display Certification, Google
Awards And Scholarships
- Best Marketing Resource of the Year, Jaguar Land Rover
- Best High Revenue Generating Marketing Manager, HQTS
Personal Information
Title: International Marketing Manager
Timeline
International Marketing Manager
HQTS Group
08.2023 - Current
Marketing Manager
Byjus
04.2022 - 06.2023
Marketing Manager
BMW & BMW Motorrad - Munich Motors
02.2021 - 02.2022
Senior Marketing Executive
Hero Electric
09.2019 - 01.2021
Marketing & Events Executive
Jaguar Land Rover
05.2015 - 08.2019
Marketing Executive
Audi Gurgaon
06.2014 - 05.2015
MBA - International Business
Amity University
B.COM - Marketing, Economics & Accounting
University Of Madras
12th - Commerce
kendriya vidyalaya
Similar Profiles
Talvinder SinghTalvinder Singh
Manager - Sales & Operations at HQTS GroupManager - Sales & Operations at HQTS Group
Shi Chick MengShi Chick Meng
NQC Nominated Quality Manager / ISO audit at SEDUNO GROUP CO, LTDNQC Nominated Quality Manager / ISO audit at SEDUNO GROUP CO, LTD
Reena KumariReena Kumari
Solar PV, Energy Storage Business Development at Helmsman Quality & Technology Services Co. Ltd (HQTS)Solar PV, Energy Storage Business Development at Helmsman Quality & Technology Services Co. Ltd (HQTS)
APRAJEY TIWARIAPRAJEY TIWARI
Assistant Manager – Credit Process at Credit Saison IndiaAssistant Manager – Credit Process at Credit Saison India
Blessina Amulya KumarBlessina Amulya Kumar
International Public Health Consultant- Community Engagement Expert at Global Coalition of TB AdvocatesInternational Public Health Consultant- Community Engagement Expert at Global Coalition of TB Advocates