Niket Sinha

• Develop and execute global marketing strategies to expand HQTS's presence in international markets.
• Drive brand awareness and lead generation campaigns targeting industrial and consumer sectors.
• Manage digital and offline marketing efforts, including SEO, PPC, content marketing, social media, and trade shows.
• Oversee event planning and participation in international exhibitions and conferences, such as the Big 5 Global Tradeshow and China Homelife Dubai.
• Collaborate with sales and business development teams to optimize marketing strategies for different regions.
• Develop marketing materials, case studies, and promotional content tailored to diverse, global audiences.
• Conduct market research to identify new business opportunities and enhance HQTS's positioning in quality control, inspections, and testing services.
• Lead Account-Based Marketing (ABM) campaigns, such as Solar Energy Quality Control Services in the Middle East.
• Manage partnerships, sponsorships, and co-marketing initiatives with industry players.
• Track and analyze key performance metrics to improve marketing ROI and campaign effectiveness.
• Led BTL marketing campaigns, including school engagement programs, seminars/webinars, society activations, mall/metro promotions, OOH advertising, and D2D marketing.
• Developed and executed lead generation strategies, optimizing customer acquisition and upsell opportunities.
• Created annual and quarterly marketing plans to drive lead flow, collaborating with sales teams for effective target allocation.
• Managed key performance metrics such as CPA, CPL, revenue, and ROI, ensuring data-driven decision-making.

• Led BTL marketing campaigns, including school engagement programs, seminars/webinars, society activations, mall/metro promotions, OOH advertising, and D2D marketing.
• Developed and executed lead generation strategies, optimizing customer acquisition and upsell opportunities.
• Created annual and quarterly marketing plans to drive lead flow, collaborating with sales teams for effective target allocation.
• Managed key performance metrics such as CPA, CPL, revenue, and ROI, ensuring data-driven decision-making.

Recruited, trained, and managed marketing agencies, interns, and field teams to drive on-ground execution.
• Worked closely with regional field marketers to implement and localize marketing campaigns.
• Designed executive dashboards track lead flow, campaign success, and areas for improvement.
• Ensured timely follow-ups on marketing-generated leads by coordinating with the sales team.

• Developed customer-oriented marketing campaigns, aligning them with revenue goals for regional BTCs

• Developed and executed marketing strategies for BMW BMW Motorrad across Chhattisgarh, Madhya Pradesh, Nagpur, and Odisha.
• Managed ATL & BTL marketing campaigns, aligning with quarterly plans and budgets.
• Led digital marketing initiatives through agencies, ensuring targeted campaigns based on regional demographics.
• Oversaw customer relationship management (CRM), optimizing the pre-sales lead journey and post-sales customer retention.
• Planned and executed vehicle previews, launches, and experience events to enhance customer engagement.
• Managed brand positioning and competitive analysis, ensuring consistent communication across all marketing channels.
• Designed and implemented brand collaterals, including brochures, flyers, and audiovisual content.
• Managed national and regional PR campaigns, including management profiling and vehicle reviews.
• Led exhibitions and trade shows, aligning with the annual events calendar to maximize brand exposure.
• Executed dealer sales training programs and developed FAQ training modules to enhance product knowledge.
• Collaborated with R&D teams to update technical specifications, accessories, and app designs based on competitive analysis.
• Developed and launched brand and tactical advertising campaigns, ensuring strong market positioning.
• Conducted competitive tracking and analysis in collaboration with PR agencies to stay ahead of industry trends.
• Provided market intelligence reports to stakeholders, tracking key ecosystem developments.
• Worked closely with the CRM team to resolve customer issues and optimize marketing platforms for lead generation.

• Recruited, trained, and managed marketing agencies, interns, and field teams to drive on-ground execution.
• Worked closely with regional field marketers to implement and localize marketing campaigns.
• Designed executive dashboards track lead flow, campaign success, and areas for improvement.
• Ensured timely follow-ups on marketing-generated leads by coordinating with the sales team.
• Developed customer-oriented marketing campaigns, aligning them with revenue goals for regional BTCs.

• Created a quarterly events and expos calendar, ensuring structured marketing activations across regions.
• Conducted mystery shopper audits at dealerships and prepared comprehensive MIS reports to improve service quality.
• Supported the service team with marketing collateral, data, and equipment for enhanced customer engagement.
• Developed new product dockets for six products, including SOPs, warranty details, service guidelines, and sales strategies.
• Developed and executed ATL & BTL marketing strategies, ensuring alignment with annual marketing plans and budgets.
• Managed branding, advertising, and promotional campaigns to enhance brand positioning and customer engagement.
• Conceptualized and implemented vehicle launch events, previews, and experience drives to drive customer acquisition.
• Designed brand communication strategies in collaboration with sales teams for competitive market positioning.
• Created and managed marketing collaterals, including brochures, leaflets, flyers, and audiovisual content.
• Provided store design support, ensuring creative product displays, visual merchandising, and in-shop/out-shop branding.
• Led vendor and agency management, coordinating with creative, PR, and media partners for campaign execution.
• Implemented data-driven promotional solutions, increasing showroom walk-ins and conversion rates.
• Conducted market research and competitive analysis, identifying key opportunities for brand growth.
• Developed and executed strategic partnerships and marketing alliances with premium brands.
• Managed branding and advertising campaigns (on-page & off-page) to enhance brand visibility and generate.
• Execute ATL & BTL marketing activities, including showroom activations, promotional events, and test drive campaigns.
• Developed and implemented strategic lead generation initiatives, increasing showroom footfall and customer engagement.
• Oversaw stock management and merchandising of accessories, ensuring premium in-store presentation.
• Maintained and optimized the dealership's website and third-party portals, improving search engine visibility.
• Managed social media marketing, creating engaging content and campaigns to boost customer interaction.