Nikha Nakra
Gurgaon
Summary
Driven marketing professional with a broad range of experience in marketing seeking to leverage a polished background to take the next career step with a respected organization. Have in-depth knowledge of working on CRM tools such as Salesforce, email marketing tools such as Salesforce marketing cloud (SFMC) and Pardot with working knowledge on HTML and social media analysis and listening tools
Overview
9
9
years of professional experience
Work History
Deputy Manager - Project Marketing
Kohler India
04.2025 - Current
Assistant Manager – Project Marketing
Kohler India
12.2022 - 04.2025
- Develop and implement marketing plans aligned with business development goals.
- Manage and optimize the annual marketing budget for the Business Development team.
- Design and oversee the creation of marketing collaterals across all materials and channels.
- Manage and maintain comprehensive marketing and business development reports for Pan India operations.
- Lead and execute the architect/designer loyalty program to strengthen long-term relationships.
- Develop strategies to enhance engagement and retention among key stakeholders.
- Plan and organize events, workshops, and architect engagement activities across regions.
- Oversee event logistics, content, and post-event analysis with internal stakeholders.
- Coordinate social media initiatives and digital campaigns to amplify reach and visibility.
Program & Project Mgmt Senior Analyst – Marketing Operations
Accenture India
01.2022 - 12.2022
- Functioning as a member of a global CRM team, providing data management support and analysis to the Marketing and Sales team.
- Understanding relationships with marketing and sales/account teams to ensure efficient and effective data quality and reporting.
- Serving as an expert on CRM Operations and adding new client data, maintaining, and updating.
- Building reports on demand and helping marketing leverage self-serve reports to continuously improve data integrity.
- Functioning as a data entry, management, workflow, validation, escalation, approval, and quality assurance expert.
- Collaborating with the Operations and Enablement team, including research and insights, project managers and digital teams, to ensure successful delivery, measurement and reporting of campaigns.
Senior Analyst Campaign Execution
Pearson India
05.2018 - 12.2021
- Generating, analyzing and preparing dashboards and reports from CRM / Salesforce & performing data record reconciliation
- Managing and updating data on the CRM tools (Salesforce/Pardot)
- Social media marketing and report analysis
- Secondary research and competition analysis
- Manage email marketing via mailchimp and other CRM tools
- Run email campaigns focused on conversions, retention and engagement activity.
- Constantly drive email database quality
- Designing and execution of performance management marketing campaigns for lead generation across various channels.
- Performing statistical analysis and reports to analyze performance of these campaigns.
- Generating, analyzing and preparing dashboards and reports from CRM / Salesforce & performing data record reconciliation.
- Coordinating and monitoring the maintenance and security of several databases.
- Responsible for planning and maintaining monthly calendars and then executing them through Pardot.
- Assisting in the creation and implementation of comprehensive email campaigns focused on conversions, retention and engagement activity and developing a consistent look and feel for responsive email communications through thorough usage of HTML/CSS.
- Handling the website development and management.
- Strategizing the content on social media handles with regular posts on Instagram, Facebook, and LinkedIn. Execution of online marketing campaigns for concerned subsidiaries of Microsoft according to briefed content.
- Usage of internal/external marketing tools such as Salesforce marketing cloud for campaigns set up and execution - emails, events, online profiling, budget management and related reporting.
- Daily communication with clients about campaigns preparation/approvals/launch regarding production status or application related inquiries.
- Managing marketing calendars, trafficking assets and the complete client approval process and implementing quality assurance processes to ensure accuracy.
- Managing our clients' subscriber databases, including creating and updating their lists and segmenting data for targeted e-mail campaigns.
Marketing Research Associate (Lead Generation and Social Media)
Cvent India Pvt. Ltd.
05.2016 - 03.2018
- Conducting advanced and focused secondary research across various industry segments to search prospective clients.
- Lead generation & internal database creation.
- Working knowledge of databases like of Hoovers, Jigsaw, Zoom info, Factiva, Bloomberg, one source etc.
- Conducting competitor analysis by keeping abreast of market trends and competitor moves to achieve market share.
- Overlooking marketing research efforts of the team and to ensure the desired goals are achieved
- Initiating, conceptualizing and managing different marketing campaigns.
- Measure success of campaigns through adequate MIS reports (salesforce.com)
Education
MBA - Marketing and HR
Guru Gobind Singh Indraprastha University
01.2016
B.Sc(HONORS) - Computer Science
University of Delhi
01.2014
Skills
- Knowledge of Salesforcecom (CRM tool)
- Knowledge on Social media analysis and listening tools
- Worked on email marketing tools such as Salesforce Marketing Cloud and Pardot
- Proficient in MS Office (Word, Advance Excel, Power Point)
- Advance MS Excel includes H look up, V look up, Pivot Tables, Filters, Dashboards, Data Validation, Charts and Reports
- Proficiency in HTML
Timeline
Deputy Manager - Project Marketing
Kohler India
04.2025 - Current
Assistant Manager – Project Marketing
Kohler India
12.2022 - 04.2025
Program & Project Mgmt Senior Analyst – Marketing Operations
Accenture India
01.2022 - 12.2022
Senior Analyst Campaign Execution
Pearson India
05.2018 - 12.2021
Marketing Research Associate (Lead Generation and Social Media)
Cvent India Pvt. Ltd.
05.2016 - 03.2018
MBA - Marketing and HR
Guru Gobind Singh Indraprastha University
B.Sc(HONORS) - Computer Science
University of Delhi
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