Nikhat Anjum Khan
Summary
Strategic Marketing Project Manager focusing on campaign planning and execution to enhance brand visibility and customer engagement. Leverages market research and analytics to refine marketing tactics and drive sales growth. Cultivates strong client relationships and builds partnerships to support revenue generation.
Overview
15
15
years of professional experience
Work History
Marketing Project Manager
Tata Consultancy Services
03.2016 - Current
- Defined target audience segments, positioning, and messaging frameworks to ensure consistent communication across initiatives.
- Planned and managed annual and quarterly project/campaign roadmaps, aligning with organisational priorities.
- Created sales strategies to promote advertising offerings and motivate larger deals.
- Conducted market research and competitor analysis to identify trends, and support strategic decision-making.
- Prepared detailed marketing forecasts on daily, weekly and quarterly basis.
- Leveraged analytics tools to track campaign performance, refining marketing tactics for better results.
- Built new business partnerships to drive customer acquisition and generate revenue.
- Implemented marketing plans for new product launches, working closely with product team to meet key milestones and deadlines.
- Managed escalated client enquiries with exceptional professionalism and enthusiasm to maintain trust and reliability.
- Coordinated with sales teams to create promotional materials and sales collateral tailored to target audiences.
- Oversaw customer relationship management CRM system, ensuring accurate segmentation for personalised marketing communications.
Senior Systems Engineer
CAPTIA ( Part of Mphasis) - Client Zurich Internat
09.2013 - 01.2016
- Payments In, cash, Refunds, reduction in payments, Increments in payments, Background verification, (i.e., investment of payments in stock)Claims, Reinstatement, change of currency, change of frequency
System Engineer
Mphasis (An HP Company)- Client Zurich Internation
09.2011 - 09.2013
- Invoicing and Rating for an insurance client Zurich Insurance Group- Commercial Insurance, Risk Management for Mid sized & Large Businesses
Education
B.C.A - Bachelor of Computer Application
Anjuman College of information & science, Karnataka University
Dharwad12-2010
MBA - Marketing
IGNOU
Skills
- Marketing Strategy, sales statergoy and Planning
- Campaign Planning and Execution
- Project management, Agile, Stakeholder and client management
- Budgeting and Cost Control
- KPI Tracking & Performance Analysis
- Market Research & Competitor Analysis
- Digital marketing
- Data analysis
Accomplishments
- Spot Award, Awarded for exceptional leadership and technical expertise in managing the project.
Timeline
Marketing Project Manager
Tata Consultancy Services
03.2016 - Current
Senior Systems Engineer
CAPTIA ( Part of Mphasis) - Client Zurich Internat
09.2013 - 01.2016
System Engineer
Mphasis (An HP Company)- Client Zurich Internation
09.2011 - 09.2013
B.C.A - Bachelor of Computer Application
Anjuman College of information & science, Karnataka University
MBA - Marketing
IGNOU