Nikhil Agrawal

Building Setu Nutrition - India's premier healthy aging supplements brand (ARR ₹75 Cr+).

• 7X revenue growth over 20 months while maintaining positive contribution margins (CM2+) across the product portfolio.
• Optimized website performance, increasing Average Order Value (AOV) by 80% for both new and returning customers within 8 months, while simultaneously reducing customer acquisition costs by 10%.
• GTM strategy for the Gut Health category and India's first drinkable sun protection, scaling to ₹30L+ and ₹25L+ monthly revenue within three months of launch.
• Architected a comprehensive retention framework that improved customer retention metrics by 40% while reducing marketing expenditure by 35%.
• Led a high-profile brand campaign featuring tennis champion Sania Mirza, including strategic planning, creative direction, and distribution strategy. -7

Traya Health - India's Leading Health Tech Company (ARR ₹300Cr+, Fireside Ventures-backed)

• Orchestrated strategic scaling initiatives that propelled the company to ₹300 Cr+ ARR, representing extraordinary 22X revenue growth.
• Engineered a comprehensive customer retention framework that elevated Month-1 retention to 75% and Month-5 retention to 35% through sophisticated marketing automation and personalized customer journeys.
• Spearheaded end-to-end development and launch of the Traya App, including strategic planning, UI/UX direction, and testing protocols, significantly enhancing both user acquisition and retention metrics.
• Conceptualized and executed a market entry strategy for two high-potential categories (Female Health and Cholesterol Management), achieving 3X revenue growth in the female segment within 3 months.
• Transformed the marketing infrastructure from a sales-dependent funnel to a streamlined direct-to-consumer purchase model, substantially reducing operational costs while improving conversion efficiency.

Plum Goodness - India's pioneer in vegan skincare (₹100 crore+ business, HUL-backed).

• Delivered 6X growth in website revenue over 9 months, while scaling daily traffic to 100,000+ sessions, and strategically managing a ₹15 crore+ annual advertising budget on the website as a channel.
• Increased website average order value (AOV) by 1.4X, while simultaneously reducing customer acquisition cost (CAC) by 30%.
• Orchestrated a successful digital launch of Plum BodyLovin', including channel strategy and execution, resulting in a 25% revenue contribution to the business from this category.
• Successful digital launch of Plum BodyLovin', including channel strategy and execution, resulting in a 25% revenue contribution to the business from this category.

Klook - Global Leader in Travel Activities and Services Booking (Unicorn Status, $500M Funding from Sequoia and SoftBank).

• Led strategic direction and performance optimization for Meta marketing channels, collaborating with cross-functional global teams to align with company-wide growth objectives.
• Developed sophisticated audience segmentation strategies based on funnel analysis and behavioural insights, resulting in a 20% reduction in CAC
• Conducted in-depth creative performance analysis across diverse ad formats and funnel stages, optimizing key metrics, including CTR, CPC, and conversion rates.
• Spearheaded the conceptualization and execution of Klook India's brand video campaign, managing agency relationships, and ensuring alignment with global brand guidelines while driving local market resonance.

• Directed a high-performing 10-member cross-functional team, delivering comprehensive digital marketing strategies across diverse verticals, including BFSI, E-Commerce, Real Estate, and Hospitality, while managing annual budgets of ₹3 Cr+.
• Architected sophisticated multi-channel marketing frameworks, integrating creative direction, content strategy, and communication planning to maximize client ROI and brand visibility.
• Overlooked Strategic digital transformation initiatives, including website/app optimization, Go-to-Market strategy, and social media management, significantly enhancing client digital ecosystems and market penetration.

• Specialized in Meta advertising strategy and execution, delivering data-driven performance optimization for premium clients, including W for Women, ABFL, Voot, and Shoppers Stop.
• Developed comprehensive performance analytics frameworks, delivering daily, monthly, and quarterly insights, alongside detailed account audits, and creative performance analysis.
• Managed digital marketing investments exceeding ₹8 Cr annually across diversified client portfolios, optimizing budget allocation to maximize return on advertising investment.