Nikhil Chhabra

• Leading HORECA & regional MT channel for Delhi region
• Establishing new partnerships with top properties in the HORECA vertical
• Formulating strategies to initiate PepsiCo supplies in the newly established Regional MT vertical in Delhi
• Overseeing business development & marketing activities

• Drove prestige /luxury portfolio through LeCercle (D2VIP club) & L’Alliance (U/HNI large scale celebrations)
• Handled A&P budgets of 10 Cr and collaborated with brand & regional marketing teams to engage with HNIs
• Built B2B partnerships with luxury brands to target end consumers
• Established and maintained effective partnerships with marketing agencies to curate exceptional experiences for HNIs
• Conceptualized convivial escapades, fostering meaningful connections with HNIs

Achievements

• Recognized by prestige business head for exceptional project deliveries

• Drove brand imagery & commercials in On-Trade channel in Delhi
• Managed A&D and A&P budgets (6.5 Cr) for the channel
• Drove market shares & activated NPDs
• Collaborated closely with regional & brand marketing teams to flawlessly execute the brand calendar & other strategic initiatives

Achievements

• Successfully conceptualized and executed iconic visibilities (Bar fabrications) at prestigious properties in Delhi

• Responsible for driving BII & BIO portfolio in on trade channel in Delhi
• Effectively coordinated brand engagement initiatives in alignment with Brand and Regional marketing team’s calendars

Achievements

• Secured 2nd Rank in Zonal Campaign for Chivas GQ execution
• Dominated Std Scotch & Prm Blend segments with MS growth

• Handled commercials for Off/ON Trade channels in Agra with a team size of 12
• Handled a BII|BIO portfolio of 7 Lac cases by vol.
  

Achievements

• Successfully executed large-scale events (RS Mega Moments 3, AMF I & II)
• Successfully launched NPDs (IRR rum & gained MS of 4.8%)
• Initiated visibility drive, executed 50+ signages & 5 iconic brand shops in Agra Zone

• Developed A&M calendar for Haryana region
• Executed BTL activations in the region - brand activations, consumer promotions
• Effective utilization of sales effectiveness tools - SAMNA & EDGE

Achievements

• Successfully launched the new product line (Mountain Dew - Game Fuel)
• Inclusion of 5 Districts of Haryana in 90%+ EDGE score club (AC Nielsen report)

• Driving Primary & Secondary Sales of 24 Lac cases by vol. & 100 Cr. by value
• Building & handling a distribution network of 24 trade partners
• Leading & motivating a team of 60 people

Project Title:

Market Analysis and COG (Centre of Gravity) identification of a cigarette brand

Key Responsibilities:

Retailer and consumer profile analysis using primary research:

• Current Smoker’s and competitive smoker’s profile (Live, Work, Play)
• COG Mapping & Identification of congregation points
• Brand Funnel Analysis

• Worked as Oracle Apps Technical Consultant for Arrow Electronics and FANUC, USA (clients) under OM and WH modules

Achievements

• Received MFG SPOT Award (Qtr) thrice in FY 2011-12