Nikhil Gouravam

• P&L Management
• Business Strategy & Execution
• Retail Marketing & promotions
• Community Vibrancy events & initiatives
• Revenue expert through Space On Hire
• Digital media Strategy & Execution
• Strategic Alliance & Partnerships
• Profit Center Operations
• Team building & leadership
• Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Assessed marketing copy, art comps and final designs and compared with established specifications.
• Performed market segmentations, targeting and positioning for each campaign.
• Executed optimal sales strategies to achieve commercial goals for target market.
• Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
• Transformed corporate website and social media platforms to better engage customers and promote sales.
• Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
• Recruited and hired capable team members to add value and diverse skills set to marketing department.
• Managed workflow between staff, coordinating documents and creative material distribution.
• Maintained documentation, detailing assignments, in-progress work and completed project milestones.
• Utilized market trends and target audience statistics to effectively and appropriately market products.
• Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
• Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
• Generated reports detailing campaign performance, customer engagement and engagement trends.

• Overall owner of Marketing & Communication (MARCOM) P&L. To ensure that MARCOM income & expense is maintained as per annual budget of Park Square Mall.
• Plan Annual MARCOM event calendar.
• Strategies Community vibrancy events & initiatives.
• Plan monthly budget for expenses under different head i.e., advertising, décor, agency, production.
• Innovative ways to generate more revenues from advertising, atrium promotions (SOH) & sponsorship.
• Drive digital marketing to meet the required brand reach and promotions.
• Manage tenant relations & involvement in events through regular interactions.
• Handle public relations along with executives & PR agency.
• Plan & prepare reports needed by senior management.
• Scout for strategic tie-ups, associations with brands & leading businesses.
• Plan & envision the path for MARCOM as the mall grows in occupancy.
• To ensure that reports are prepared as per given timelines.
• SOP firmly in place & processes followed.
• To ensure proper approvals have been obtained for expenditure as per DOA.
• Supervision of Customer Service Department.

• Overall owner of Marketing & Communication (MARCOM) P&L. To ensure that MARCOM income & expense is maintained as per annual budget.
• Plan Annual MARCOM event calendar.
• Plan monthly budget for expenses under different head i.e., advertising, décor, agency, production.
• Innovative ways to generate more revenues from advertising, atrium promotions (SOH) & sponsorship.
• Manage tenant relations & involvement in events through regular interactions.
• Handle public relations along with executives & PR agency.
• Plan & prepare reports needed by senior management.
• Scout for strategic tie-ups, associations with brands & leading businesses.
• Plan & envision the path for MARCOM as the mall grows in occupancy.
• To ensure that reports are prepared as per given timelines.
• SOP firmly in place & processes followed.
• To highlight areas of concern and improvement to aid management in decision making.
• To ensure proper approvals have been obtained for expenditure as per DOA.
• Supervision of Customer Service Department

A. BTL & ATL:-

• Planning and execution of BTL activities of specific store promotions and new store launches.
• Responsible for generating footfalls through BTL activities.
• Managing BTL activities across eight locations for all the 14 stores of AUCHAN Hypermarkets in India.
• Manage a team of fourteen Visual Merchandisers across various locations.
• Managing vendors / Printers in terms of negotiation, buying and payments.
• Mall Management: Coordinating with the Key personnel of all the Mall and convert the mall walk-in into store walk-in.
• Strategizing and processing the promotional activities across locations.
• Responsible for developing media plan with DGM – Marketing to achieve the best ROI.
• Catchment mapping and knowing dynamics.
• Competitor mapping & tracking, adherence on timeliness of reports on competitors’ offers.
• Planning and execution of BTL activities of New Stores.
• Planning & managing annual budgets for BTL activities.
• Reporting to DGM in terms of activities and walk-in.

Other Responsibilities – Effective handling of POP & promotional collaterals for stores,

• Co-ordination with involved teams (Store Operations, VM & others) for promotions, for various news papers inserts, catalogues, pamphlets, brochures, postcards etc, from ideation to distribution.
• Planning and execution of BTL activities for marketing promotions like “Kitchen Mela”, “Bed & Bath”, “International food festival”, “Diwali Campaign”, “MAHA Sale” and others.
• Identify the different residential and commercial segmentations.
• Visualization of market penetration and share of asset class on maps, and charts.
• Demographic analysis and visualization using Google map.

B. Digital marketing

• Was handling website www.sparindia.com and social media handles.
• E- Mail marketing, planning for SMS & EDM campaigns.

C. Space On Hire (SOH)

• Achieve the given targets by generate revenue through Space on Hire.
• Identifying, adding and managing new high value clients.
• Identifying & analysing the client’s requirements
• Analysing and mapping the accounts.
• Propose apt solutions based on client requirement for in-store branding and lead generation activity.
• Interaction with senior management in the client organizations & present SOH options for optimizing their sales.
• Selling Branding solutions to corporate clients.
• Manage collections and accounts receivables.
• Reporting to DGM on SOH Revenue generation.

• Managing Key accounts.
• Coordinating with international sales team for up-sales across US, UK, Singapore and Middle East.
• Identifying, adding and managing new high value clients.
• Selling Monster’s enterprise solutions to Fortune & ET 500 Companies.
• Identifying & analysing the clients requirements, thoroughly mapping the accounts
• Propose apt solutions based on client requirement for talent acquisition.
• Interaction with senior management in the client organizations & present Monster’s Products & services.
• Selling Branding solutions to corporate clients.
• Manage collections and accounts receivables.

• Analyse the Corporate & Retail advertising markets of Bangalore
• Prospecting, Database building and client mapping
• Work on annual, quarter and monthly projection for revenues
• Acquisition of New Clients and retention of existing clients & renewal of campaigns
• Planning for the daily sales meetings and achieve the same
• Developing new properties and ideas required for sales pitch.
• Activating the retail advertising agencies.
• Market Analysis and strategizing.
• Work closely with programming team for ideations and campaign plans.
• Weekly feedback and reporting to Head – Retail Ad Sales, Karnataka.