Senior Product Marketing leader with 16+ years of experience owning India market strategy, product positioning, and go-to-market execution for global technology brands including Samsung, Dell Technologies, Honeywell, and Nokia.
Proven track record of acting as the voice of the customer and the market, influencing global product roadmaps, and driving sustained category growth across B2B and B2C segments.
Deep expertise across the full product lifecycle—from market opportunity definition and concept development to launch, scale, and end-of-life—combined with strong executive storytelling, pricing and forecasting judgment, and cross-functional leadership.
Regular interaction with senior leadership teams on India strategy, portfolio decisions, and long-term growth plans.
Overview
18
18
years of professional experience
Work History
Deputy General Manager, Product Marketing
Samsung Electronics
02.2025 - Current
Own India product strategy and P&L (~$80M) for the Galaxy Book premium laptop portfolio, with accountability for revenue, margins, and volume growth. Delivered 31% YoY Growth (FY24).
Recruited to build and scale Samsung’s premium laptop business in India, leveraging deep category expertise from prior premium computing roles.
Act as the primary India market interface to global HQ, influencing product roadmap planning, pricing architecture, launch timing, and portfolio selection.
Lead end-to-end product lifecycle management—from opportunity assessment and market validation to launch execution and end-of-life planning.
Define India-specific positioning, messaging, and GTM strategy, enabling sales, marketing, and channel teams to execute with clarity and consistency.
Serve as a technical and commercial authority in senior customer engagements and internal leadership forums.
Brand Manager / Category Head, Premium Laptops
Dell Technologies
01.2020 - 09.2024
Owned India market strategy and P&L (~$250M) for Dell’s premium laptop portfolio, including XPS and flagship consumer & commercial products.
Delivered 32% YoY growth (FY22–23) and 25% YoY growth (FY23–24), exceeding annual targets in consecutive years.
Led portfolio strategy across new product launches, pricing, lifecycle management, promotions, and inventory optimization.
Represented the India market to global leadership, shaping roadmap decisions, feature prioritization, and launch planning based on local insights.
Partnered closely with global product, engineering, marketing, PR, finance, and sales teams to localize global narratives for India relevance.
Recognized with the Dell Global President Club Award (2022) for exceptional category performance.
Senior Product Marketing Manager, APAC
Honeywell International
08.2016 - 01.2020
Owned India and APAC market strategy with P&L responsibility (~$150M) for video surveillance and security solutions across SMB and enterprise segments.
Acted as the voice of the customer across India, Japan, ANZ, and Rest of Asia, directly influencing global product roadmaps and regional variants.
Led multiple successful new product introductions, achieving 100% AOP for three consecutive years with 25%+ YoY growth.
Worked directly with global engineering teams and third-party partners to develop region-specific hardware and software offerings.
Recognized with APAC Product Marketer of the Year and Global Product Marketing Excellence Awards.
Strategic Planning & Marketing (India)
Somfy International
07.2014 - 07.2016
Owned India market strategy and P&L for home automation product portfolio.
Successfully launched new brands and GTM channels, contributing 12% of company revenue in year one.
Built long-term strategic plans in collaboration with global leadership, including market entry and portfolio expansion initiatives.
Product Marketing Manager (India & SAARC)
Honeywell International
05.2012 - 10.2013
Owned India & SAARC market strategy and P&L (~$75Mn ) for security and surveillance product portfolios across SMB and enterprise segments.
Launched new product categories tailored to local market needs, achieving the highest growth in IP-based products for two consecutive years.
Led pricing, positioning, and competitive benchmarking through structured Voice of Customer and Voice of Sales programs.
Partnered with APAC and global product teams to define India-specific product requirements, directly influencing roadmap decisions.
Developed executive-ready customer presentations, demos, and business cases to support large enterprise engagements.
Global Pre-Sales Solution Engineer
Nokia Siemens Networks
06.2008 - 06.2010
Designed end-to-end telecom network solutions for global telecom operators, supporting large, multi-country bids.
Worked closely with global product managers to shape technical solutions aligned with customer needs and Nokia’s OSS portfolio.
Supported commercial negotiations through solution design, cost modeling, and technical justification.
Successfully contributed to winning 25+ large-scale bids across international markets.
Recognized early for leadership potential and entrusted with mentoring and onboarding new bid management teams across regions.
Education
MBA - Strategy & Marketing
FORE School of Management
New Delhi
01-2012
Exchange Program - International Business
ESC School of Business
France
01-2012
Bachelor of Engineering - Electronics & Communication
Maharshi Dayanand University
India
01-2008
Skills
India Market & Geo Strategy Ownership
Product & Segment Messaging and Positioning
Go-To-Market Strategy & Launch Excellence
Competitive Intelligence & Market Insights
Pricing, Forecasting & P&L Management
Product Lifecycle & Roadmap Influence
Executive Communication & Storytelling
Cross-Functional & Global Stakeholder Leadership
Timeline
Deputy General Manager, Product Marketing
Samsung Electronics
02.2025 - Current
Brand Manager / Category Head, Premium Laptops
Dell Technologies
01.2020 - 09.2024
Senior Product Marketing Manager, APAC
Honeywell International
08.2016 - 01.2020
Strategic Planning & Marketing (India)
Somfy International
07.2014 - 07.2016
Product Marketing Manager (India & SAARC)
Honeywell International
05.2012 - 10.2013
Global Pre-Sales Solution Engineer
Nokia Siemens Networks
06.2008 - 06.2010
MBA - Strategy & Marketing
FORE School of Management
Exchange Program - International Business
ESC School of Business
Bachelor of Engineering - Electronics & Communication
Maharshi Dayanand University
SELECTED ACHIEVEMENTS
Global President Club Awardee 2022 — Dell Technologies
APAC Product Marketer of the Year 2017 — Honeywell International
Speaker, International Product Management Festival 2019, INSEAD School of Business, Singapore