Nikhil Kolluguri
Hyderabad
Summary
Salesforce Marketing Cloud Consultant with expertise in API integration and dynamic content management. Achieved a 30% increase in targeting precision through innovative SQL templates and lifecycle journeys. Skilled in automation and data segmentation, driving engagement and optimizing campaign performance.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Salesforce Marketing Cloud Consultant
FirstMeridian Global
Bengaluru
06.2025 - Current
- Built reusable SQL templates over SFMC Data Views to generate audience segments, deliverability diagnostics, and weekly performance snapshots, reducing manual analysis time and improving targeting precision.
- Designed and maintained event-driven lifecycle journeys with entry criteria, decision splits, wait activities, and exit criteria; standardized error handling and re-entry logic to ensure reliable orchestration across programs and audiences.
- Implemented REST/SOAP API integrations and used Postman for payload testing, improving data flow reliability between SFMC and enterprise systems.
- Configured Contact Builder attribute groups and relationships to align data models with journey requirements and reporting needs.
Salesforce Marketing Cloud Developer
Hibbert Consulting Pvt Ltd
Hyderabad
10.2021 - 06.2025
- Designed and deployed personalized email campaigns using AMPscript, dynamic content blocks, and responsive HTML/CSS templates to drive engagement at scale.
- Managed end-to-end campaign execution in Journey Builder with event-based triggers (Abandon Search, Winback, New Customer) to improve conversion and retention paths.
- Built complex automations for audience segmentation, file imports, and real-time triggers in Automation Studio to reduce manual effort and stabilize operations.
- Integrated SFMC with external platforms using REST/SOAP APIs; used Postman to test and secure data transfers for reliable, auditable integrations.
- Configured reporting using Data Views and authored advanced SQL for segmentation, personalization, and performance insights for stakeholders.
Education
Bachelor of Technology - Electronics and Communication Engineering
Sree Dattha Group of Institutions
Hyderabad07.2021
Skills
- Salesforce Marketing Cloud tools
- Email and content management
- Journey and campaign execution
- Automation and data segmentation
- API integration and development
- Web technologies (HTML, CSS, JavaScript)
- A/B testing and dynamic content
Certification
- Salesforce Certified Data Cloud Consultant
- Salesforce Certified AI Associate
- Salesforce Marketing Cloud Email Specialist (Planned)
Timeline
Salesforce Marketing Cloud Consultant
FirstMeridian Global
06.2025 - Current
Salesforce Marketing Cloud Developer
Hibbert Consulting Pvt Ltd
10.2021 - 06.2025
Bachelor of Technology - Electronics and Communication Engineering
Sree Dattha Group of Institutions
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