Nikhil Kumar
Associate Director
Gurugram
Summary
Highly organized and self-motivated professional with extensive experience in project management, team development, and process improvement. Skilled at devising and executing strategies to boost efficiency and drive performance. Committed to fostering a positive work environment and driving business growth.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Associate Director
Publicis Global Delivery
Gurgaon, India
04.2024 - Current
- Leadership & Team Management: Successfully lead and manage a team of 50+ cross-channel experts, ensuring effective collaboration and high performance.
- Campaign Launches: Spearheaded successful campaign launches for the US and APAC market across Programmatic, Search, Social, and Ecommerce channels.
- Resource Management: Efficiently managed resources to optimize team productivity and project outcomes.
- Quality Assurance: Implemented robust quality assurance processes to maintain high standards in campaign execution.
- Team Guidance & Development: Provided continuous guidance and mentorship to team members, fostering professional growth and development.
Group Head
Publicis Global Delivery
Gurgaon, India
10.2021 - 03.2024
- Lead a team of skilled resources across Programmatic, Social, Search, and Ecommerce domains.
- Accountable for coordination among various teams working at different global locations.
- Responsible for creative, campaign, and data management to ensure smooth delivery in campaign management.
- Build strong client relationships by serving as a trusted advisor and understanding their business objectives.
- Lead client meetings, presentations, and strategic discussions, providing recommendations and insights.
Business Manager
Publicis Global Delivery
Gurgaon, India
12.2019 - 10.2021
- Leading end-to-end campaign management for major brands like Morgan Stanley, Campbell's, Cox, Comcast, Telemundo, and Disney Streaming Services across US, EMEA, APAC, and LATAM markets.
- Establishing strong business relationships with liaisons and clients, driving business growth through team expansion and year-over-year revenue generation.
- Managing complex data using analytics tools like Power BI and Data Studio, and automating tasks with VBA scripts.
- Driving innovations and process improvements across teams supporting EMEA, APAC, and NA regions.
Digital Marketing Manager
Publicis Sapient
Gurgaon, India
05.2019 - 10.2019
- Managing end-to-end programmatic campaigns for GSK Global accounts across EMEA markets, including France, Ireland, Italy, Sweden, and Romania.
- Optimizing campaigns to improve conversions, cost per impressions, and cost per click, ensuring they meet budget and business goals, while providing strategy and budget recommendations for digital channels based on campaign objectives.
Business Manager
Wavemaker - GroupM
Gurgaon, India
02.2019 - 05.2019
- Supporting media plan creation and pitching for major Indian brands.
- Conducting competitive analysis and market research.
Campaign Specialist
Publicis Global Delivery
Gurgaon, India
10.2017 - 02.2019
- Handling campaign setup, optimization, trafficking, and providing recommendations.
- Assisting onshore Account Managers and Associate Account Managers with the day-to-day operation of their clients’ paid programs.
Analyst
VivaKi
Gurgaon, India
02.2015 - 10.2017
- Created automated reports for data analysis.
- Supported Account Managers in campaign execution.
Education
B.Tech. - Electrical And Electronics Engineering
Noida Institute of Engineering And Technology
Greater Noida, India 04.2001 -
Skills
Team Management: Proven ability to lead and manage a team, fostering collaboration and driving performance
Programmatic Campaign Execution and Optimization: Extensive experience in executing and optimizing programmatic campaigns to achieve business goals
Media Planning: Strong understanding of media planning principles and strategies
Data Analysis and Reporting: Proficient in Excel and data analysis, with experience in creating automated reports for insightful decision-making
Business Analytics: Knowledge of business analytics, supported by a distance learning certification from IIT Roorkee
Certification
Business Analytics For Strategic Decision Making
Playing cricket, reading and writing
I enjoy playing cricket matches with friends on weekends. I used to write Hindi poetry, and I also love drawing and painting. Additionally, I have a passion for traveling.
Timeline
Associate Director
Publicis Global Delivery
04.2024 - Current
Business Analytics For Strategic Decision Making
01-2024
Group Head
Publicis Global Delivery
10.2021 - 03.2024
Business Manager
Publicis Global Delivery
12.2019 - 10.2021
Digital Marketing Manager
Publicis Sapient
05.2019 - 10.2019
Business Manager
Wavemaker - GroupM
02.2019 - 05.2019
Campaign Specialist
Publicis Global Delivery
10.2017 - 02.2019
Analyst
VivaKi
02.2015 - 10.2017
B.Tech. - Electrical And Electronics Engineering
Noida Institute of Engineering And Technology
04.2001 -