Nikhil Kuruganti
Director, Marketing
Hyderabad
Summary
As a marketing professional with deep understanding on martech, I have over 10 years of industry-independent expertise in functional roles of branding, marketing, and communication for B2B companies. Supporting the companies to improve their visibility in the target market, use the same to drive revenues and building competent marketing teams is my passion.
Overview
15
15
years of professional experience
3
3
Certifications
Work History
Head of Marcom
Vimta Labs
09.2019 - Current
- I handle client, vendor and investor communications communication of NSE listed company Vimta Labs. I am the owner for Marcom Department’s P&L and responsible for getting new business though marketing.
Head of Marketing & Communication
GVK BIO
01.2017 - 08.2019
- I have initiated digital marketing process and headed lead generation team that has achieved business worth USD 15.2 Million from online and offline marketing in 2 years. Team achieved a 15% MoM growth in B2B leads.
- On branding front, I have developed and executed in depth market research on various service lines of GVK BIO and created positioning strategy for each of them. In this process, along with the team, I have positioned GVK BIO among the top 20 global contract research firms. Additionally, I helped the brand to recover from online PR disaster though focused online reputation management.
Lead Marketing & Communications
Systel Inc.
05.2016 - 12.2016
- I was instrumental in re-launching the website, branding collaterals and re-booting the corporate identity. I played crucial role in clinching a deal worth USD 3.5 Million with Wipro during the tenure.
Co-Founder & Marketing Manager for Strategic Accounts
Inno Garage
05.2011 - 05.2016
- I have supported various strategically important clients in improving their revenues, creating value and spreading their brand presence through our products and worked closely with internal product development team by communicating client expectations and involving actively in product design.
- Concentrating on the North America, Europe and Australian Markets built USD 2.5 Million in revenue for company and in achieving the marketing objectives of the client. Team under my supervision developed InnoGate - India’s first social media tracking tool. I had a successful exit out of the company.
Education
PGDM - undefined
PGDC - Digital Transformations
MBA - Marketing, Entrepreneurship
B.Sc - Genetics, Microbiology and Chemistry
Skills
Digital Marketing
SEO, SEM, SMM, PPC, social ads, inbound marketing, content marketing, webinars, lead generation and online reputation management
Offline Marketing
Interactive brochures, tradeshows, scan-able visiting cards, exhibitions, talks and seminars for offline visibility
Public Relations
Growth and crisis communication pan-India network of journalists from business, technology and lifestyle beats
Certification
I hold over 30 certifications in marketing and branding from reputable companies like Google, Hubspot & SEM Rush. Some of them are:
PUBLICATIONS & NEWS ARTICLES
- Like Trackers
- This entrepreneur swam against odds
Timeline
Head of Marcom - Vimta Labs
09.2019 - Current
Head of Marketing & Communication - GVK BIO
01.2017 - 08.2019
Lead Marketing & Communications - Systel Inc.
05.2016 - 12.2016
Co-Founder & Marketing Manager for Strategic Accounts - Inno Garage
05.2011 - 05.2016
Harvard Business School Executive Education - PGDM,
Indian School of Business – Online - PGDC, Digital Transformations
University of Hyderabad - MBA, Marketing, Entrepreneurship
Osmania University - B.Sc, Genetics, Microbiology and Chemistry