Nikhil Lalwani
Mumbai
Summary
Experienced Senior Manager with a strong background in digital advertising, account management, and team leadership. Proven track record of driving revenue growth, fostering strategic partnerships, and delivering exceptional client support. Skilled in digital marketing, social media management, media planning, and team mentoring
Overview
14
14
years of professional experience
Work History
Senior Manager
Paytm Ads
11.2022 - Current
- Created a 3rd Supply Pool for advertisers and enabled Programmatic demand for 1P inventory at Paytm
- Responsible for supporting revenue growth and developing relationships with Paytm's publisher partners
- Managed entire supply partnerships with publishers, resulting in a 56% increase in 3P business revenue when compared to previous year
- Collaborated with internal teams (product, engineering, business development, legal, marketing) to build partner solutions
- Oversaw technology integrations and advised on new optimization products for publishers
- Collaborated effectively with Legal, Finance, and cross-functional teams to finalize agreements with publishers, ensuring compliance and smooth execution of partnerships.
Sr. Account Manager
MGID
08.2022 - 11.2022
- Acted as the SPOC for top advertisers in India across BFSI, Entertainment, Fashion, News & Platforms
- Supported campaign management and relationship development for MGID’s premium advertiser partners
- Advised and collaborated with global demand teams to introduce optimization products
- Developed expertise in product and processes for superior client support and technology integrations.
Sr. Publisher Account Manager
Outbrain
09.2020 - 08.2022
- Acted as the SPOC for top publishers in India across BFSI, Entertainment, Fashion, News & Platforms
- Supported revenue growth and relationship development for Outbrain’s premium publisher partners
- Achieved a record revenue of over $1 million during the festive season (Oct-Dec 2021) for the Indian Publisher
- Collaborated with global engage teams to bring new optimization products to Indian publishers
- Developed expertise in product, processes, and technology integrations for superior client support.
Account Manager
Ethinos Digital Pvt. Ltd
06.2018 - 09.2020
- Acted as the SPOC for B2C firms across BFSI, Entertainment, Fashion & News domains
- Strategized digital agendas aligned with client business objectives
- Served as Project Manager for critical website projects
- Executed Content Marketing campaigns for lead generation
- Utilized tools: Google Analytics, Google Adwords, LinkedIn Marketing, Facebook Business Manager
- Effectively cross-sold additional services to clients, facilitating faster achievement of their business objectives and resulting in increased revenue for the team.
Deputy Manager
Team Pumpkin
01.2016 - 07.2018
- Oversaw team coordination, social media execution, and campaign management
- Analysed platform growth and devised engagement strategies
- Mentored team members and advised clients on digital strategies
- Maintained relationships during lifestyle events and provided innovative solutions
- Effectively cross-sold additional services to clients, facilitating faster achievement of their business objectives and resulting in increased revenue for the team.
Senior Officer Level 2
The Times Group, Times of Money
01.2010 - 02.2013
- Regular interaction and communications channelled at all levels across the United States region, with local banks, and the product management team
- Provided detailed knowledge of remittance process
- Ensured clear communication within the team for daily execution and important meetings with timely report submission
- Provided support with innovative ideas on product and marketing techniques, customer database update and building relationships with new clients
- Other duties in order to provide support to the teams and client.
Education
MBA in Digital Marketing -
Sangai International University
06-2023
BA -
Techno Global University
06-2013
Class 12 -
Techno Global University
06-2010
Class 10 -
Sampson English High School
05-2004
Skills
- Partnership Development
- Strategic Planning
- Cross-Functional Collaboration
- Digital advertising
- Account management
- Team leadership
- Revenue growth
- Strategic partnerships
- Client support
- Digital marketing
- Social media management
- Media planning
- Team mentoring
- Campaign management
- Relationship development
- Optimization products
- Product expertise
- Technology integrations
- SEM
- SEO
- Media buying
- Website maintenance
- Content marketing
- Google Analytics
- Google Adwords
- LinkedIn Marketing
- Facebook Business Manager
- Project management
- Team coordination
- Social media execution
- Platform growth
- Engagement strategies
- Innovative solutions
- Communication skills
- Cross-functional Team Coordination
Professionalcapabilities
- Digital Marketing
- Social Media Marketing
- Media Planning and Execution
- Team Mentoring and Management
- Event Management
- Basic Photoshop Design
Personal Information
Date of Birth: 09/08/89
Timeline
Senior Manager
Paytm Ads
11.2022 - Current
Sr. Account Manager
MGID
08.2022 - 11.2022
Sr. Publisher Account Manager
Outbrain
09.2020 - 08.2022
Account Manager
Ethinos Digital Pvt. Ltd
06.2018 - 09.2020
Deputy Manager
Team Pumpkin
01.2016 - 07.2018
Senior Officer Level 2
The Times Group, Times of Money
01.2010 - 02.2013
MBA in Digital Marketing -
Sangai International University
BA -
Techno Global University
Class 12 -
Techno Global University
Class 10 -
Sampson English High School
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