NIKHIL MEHTA
GM Marketing & International Sales
Shanti Dham MiraRoad East Mumbai
Summary
Works as a growth leader, brand builder and marketer with 21 years of experience across Retail Marketing, Omni Channel Marketing, e-commerce, Sales Strategist, & Business Operations. In my current role, I led Marketing and Growth for Monarch Enterprises, being a driving force behind the brand's 10x growth in last 3 years including Covid era. A cusp role combining both brand and business, his scope covered topline growth, brand marketing, user acquisition, digital marketing, retention, product marketing, customer lifecycle marketing, loyalty, partnerships, growth analytics and consumer insights. In an additional capacity, he oversaw PR, Event & Exhibitions and Brand design & Brand Positioning as well. Prior to Monarch Enterprises, I was driving Digital Marketing Strategy for BlueTie Global, Co-Founder for Nik & Ank Enterpises (Ecommerce), Transasia Bio Medical & Alere Health Care (Operations & Sales) Deutsche Bank (Business Operations) My interests lie in mentoring early stage startups and founders. I love building fearless teams that challenge the status quo, break boundaries and achieve moonshot goals. Been alumnus of Mumbai University and N L Dalmia Institute of Business Management makes me feel proud & humble.
Overview
22
22
years of professional experience
Work History
GM Marketing & International Sales
The Monarch Enterprises
Mumbai
01.2022 - Current
- Develop and implement overall marketing and sales strategy for new & existing client
- Review digital materials and recommend revisions or changes in scope, format content, provide mock ups, diagrams and charts to illustrate material
- Develop sales plans that clearly define objectives, goals, schedules and assignments to implement and achieve sales goals for new corporate & retail accounts for self and the team
- Creating E-Learning sessions on complex and advanced topics including sales & operation training and how to use effectively LMS software for product & sales management work flow
- Knowledge and experience in analysis of market segments, and competitor analysis for launching new product segment
- Reporting of sales and marketing activities, including leads generation, execution & timely sales closures
- Regular monitoring of Follow ups & missed follow ups using Lead Management System (LMS software) Determine appropriate reporting analysis on weekly, monthly, and quarterly basis
- Contd..3 :3:
- Develop and coordinate sales selling cycles and methodologies
- Research and develop strategies and plans which identify opportunities for closure in B2B segment
- Drive effective B2B & B2C initiatives through Email Marketing, social media, Google Adwords and Direct/ BTL efforts
- Generating Leads through Email Marketing, Google Adwords, PPC, Facebook, Ebay, Amazon & IndiaMart with a monthly budget of 1 Lac + INR
- Analyze and evaluate the effectiveness of sales methods, costs, ROI, Budgeting, preparing score card & travel plan for team on Quarterly basis
- Supervise the planning and development of marketing and communications materials
- Develop sales pitch for customized offerings into B2B segment by conducting regular training, field visit with team & giving regular feedbacks as & when required
- Design and creation of training resources including train the trainer documentation with best practices, lesson plans and trainer guide; revision and expansion of existing user guides, tutorial videos, and PowerPoint walk through
- Create and maintain webpages to grant users access to content
- Strategize & develop Digital Marketing campaigns to ensure correct positioning, market penetration, image creation and achievement of market share and demand generation for the company on an international level
- To formulate brand plans & establish marketing contacts with International clients and international marketing segments
- Design and implementation of client onboarding process including initial and ongoing milestones to support application adoption to increase usage and client retention rates
- Design and implementation of internal training request process to include increased focus on training needs analysis, resource allocation, delivery methods, timelines and evaluating return on investment
Head Marketing & International Sales
Monarch Enterprises
Mumbai
03.2019 - 01.2022
- Review digital materials and recommend revisions or changes in scope, format content, provide mock ups, diagrams and charts to illustrate material
- Develop sales plans that clearly define objectives, goals, schedules and assignments to implement and achieve sales goals for new corporate & retail accounts for self and the team
- Creating E-Learning sessions on complex and advanced topics including sales & operation training and how to use effectively LMS software for product & sales management work flow
- Knowledge and experience in analysis of market segments, and competitor analysis for launching new product segment
- Reporting of sales and marketing activities, including leads generation, execution & timely sales closures
- Regular monitoring of Follow ups & missed follow ups using Lead Management System (LMS software) Determine appropriate reporting analysis on weekly, monthly, and quarterly basis
- Contd..3 :3:
- Develop and coordinate sales selling cycles and methodologies
- Research and develop strategies and plans which identify opportunities for closure in B2B segment
- Drive effective B2B & B2C initiatives through Email Marketing, social media, Google Adwords and Direct/ BTL efforts
- Generating Leads through Email Marketing, Google Adwords, PPC, Facebook, Ebay, Amazon & IndiaMart with a monthly budget of 50K+ INR
- Analyze and evaluate the effectiveness of sales methods, costs, ROI, Budgeting, preparing score card & travel plan for team on Quarterly basis
- Supervise the planning and development of marketing and communications materials
- Develop sales pitch for customized offerings into B2B segment by conducting regular training, field visit with team & giving regular feedbacks as & when required
- Design and creation of training resources including train the trainer documentation with best practices, lesson plans and trainer guide; revision and expansion of existing user guides, tutorial videos, and PowerPoint walk through
- Create and maintain webpages to grant users access to content
- Strategize & develop Digital Marketing campaigns to ensure correct positioning, market penetration, image creation and achievement of market share and demand generation for the company on an international level
- To formulate brand plans & establish marketing contacts with International clients and international marketing segments
- Design and implementation of client onboarding process including initial and ongoing milestones to support application adoption to increase usage and client retention rates
- Design and implementation of internal training request process to include increased focus on training needs analysis, resource allocation, delivery methods, timelines and evaluating return on investment
Digital Marketing Strategist
Blue Tie Global Pvt Ltd
Mumbai
10.2017 - 03.2019
- Set digital marketing strategies using all necessary tools (e.g
- Website, emails, social media and blogs)
- Research products, services and current strategies to identify new opportunities Analyze web traffic metrics and suggest solutions to boost web presence Monitor SEO/SEM, marketing and sales performance metrics to forecast trends Build strong clients relationships through social media interaction
- Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
- Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure Brand consistency
- Identify advertising needs
- Establish best practices in digital marketing
- Contd..4 :4:
- Follow latest trends of Digital technologies developments
- Designing communication plan for Blue Tie app (Pre-launch, Launch & Post Launch) and how to increase app down loads & user engagement.
Co-Founder & Managing Partner - Mumbai
Nik & Ank Enterprise
Mumbai
01.2015 - 10.2017
- Overall responsibility for brand management and corporate identity
- Developing marketing strategy for the company in line with company objectives
- Coordinating marketing campaigns with sales activities
- Creation and publication of all marketing material in line with marketing plans
- Planning, creating and implementing promotional campaigns & wide range of marketing materials
- Manage and improve lead generation campaigns, measuring results Monitor and improvise on effectiveness of marketing communications
- Working closely with design agencies and assisting with new product launches Analyzing potential strategic partner relationships for company marketing Overseeing the company’s marketing budget
Territory Manager
Alere Medical Pvt. Ltd
05.2014 - 07.2014
- Responsible for maintaining and gaining market share for infectious disease product line
- Provide weekly and monthly sales action plan to reporting manager, reflecting the activities required in each account to achieve sales objectives
- Gather and update in depth knowledge of competitive market scenario
- Handle the tender and bid management process for Medical Equipment’s & Reagents from Government and Private Organizations
- Pricing and quotation finalization in conjunction with the Regional Manager
- Manage the complete tender documentation requirement including EMD/BG/DD preparation, getting clarifications from the client in case of discrepancy, etc
- Maintain a responsible and ethical approach while actively pursuing business outcomes
Senior Sales Executive
TransAsia Biomedical Ltd
Mumbai
01.2010 - 04.2014
- Analyze tender specifications for Medical Equipment’s & Reagents from Government and Private Organizations
- Coordinate, manage and take ownership of the end-to-end proposal and bid management process for all new business for new and existing customers
- Ensure that all proposals, bids and tenders documentation is submitted on time and bids are legally and procedurally compliant
- Ensure that all prices and quotes are commercially robust and accurate
- Contd..5 :5:
- Work with the Business Development Manager to develop and implement future proposal, bid and tender procedures and processes
- Coordinating client clarification questions and responses as part of the bid process Ensure the bid document presentation is of the highest quality and adds value to the bid, adding value and distinguishing it from the competition
- Create a library of supporting images for use in all bids, whilst also ensuring that all bids are stored, referenced and archived in accordance with their commercial parameters
Executive
Deutsche Bank A.G
Mumbai
10.2007 - 05.2009
- Credit Risk Management for Corporate and Business Clients
- Ensure First Call Resolution for complaints and feedbacks by coordinating between various functional units
- Analyze process gaps & take unit level initiatives to improve systems
- Maintain minimum Non-Fatal score of 95% and above; and Certification Score of 85% and above
- Productivity maintained at 40 emails/day/CCO & 30emails/day/CCO for escalations Train new joinees on the above mentioned parameters
- Educate Clients about New Launches and Benefits
Associate
Paramount Health Services
Mumbai
01.2006 - 10.2007
- Working for BeniCorp Health Insurance Indianapolis as TPA
- Resolve pharmacist queries, Doctors queries on their patient Insurance policy
- Migrate calls through IVR for pre approvals
- Giving soft skills & process training to new joiners.
Associate – Customer Service
Zenta Technologies
Mumbai
03.2005 - 12.2005
- Working for Capital Bank USA on their Credit Card Product
- Resolve customer queries by helping them on their outstanding, explaining bank charges
- Collecting out standing by getting approval from client using their Bank routing number & clear Bucket 1 & Bucket 2 outstanding
- Up sales & services for other banking products
- Giving soft skills & process training to new joiners.
Property Consultant
Pooja Consultancy
Mumbai
03.2002 - 02.2005
- Identify the prospective clients from various fields to sell residential and commercial projects
- Understand the client’s needs and suggest him/her the appropriate flat/s and project/s
- Prepare action plans and schedules to identify specific targets and to project the number of leads to be made
- Develop and maintain sales material and current project knowledge follow up on new leads and referrals resulting from field activity
- Maintain co-ordinal relationships with existing and new clients & generate business for the Company
- Maintain Reports related to activities performed, viz
- Status Report, Business Closure Report
- Follow-up with Client’s Deal for Registration Process work with local authority
- Co-ordinate with the financial institutions for project approvals and clients loan approval
- Plan and achieve revenue as per agreed targets by regular follow ups and deal closures
Education
Advanced Course in Digital Marketing - undefined
ACDM) - Lavenier Institute
MBA - Marketing
Mumbai University
Advanced Certificate in Software Engineering - International Business Machine - undefined
Bachelor of Commerce - Marketing Research & Export Marketing
Mumbai University
Skills
Certification for Google Ad Words and Google AnalyticsPlan and execute all web, SEO/SEM/PPC, marketing database, email, social media and display advertising campaignsMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Well verse with different internet browser like Internet Explorer, Mozila Firefox, Ubuntu, Google ChromeMicrosoft Office
Client account management
Client account management
Performance improvement
SEO proficiency
Email Marketing
Marketing Strategies
Content marketing
Revenue Generation
Social media activities
Audience outreach
Mobile marketing
Event networking
Web analytics
Prospecting customers
Content Development
Communication and writing skills
New Business Development
Data Analytics
Marketing strategy
SEM strategy development
Social media expert
Calculating ROI
Online marketing
Strategic planning
Project Management
Adobe Creative Suite proficiency
Early adoption
Cold calling skills
Accomplishments
- Responsible for the delivery of new employee orientation, new product and service training, systems training, customer interaction training, and soft skills training
Timeline
GM Marketing & International Sales
The Monarch Enterprises
01.2022 - Current
Head Marketing & International Sales
Monarch Enterprises
03.2019 - 01.2022
Digital Marketing Strategist
Blue Tie Global Pvt Ltd
10.2017 - 03.2019
Co-Founder & Managing Partner - Mumbai
Nik & Ank Enterprise
01.2015 - 10.2017
Territory Manager
Alere Medical Pvt. Ltd
05.2014 - 07.2014
Senior Sales Executive
TransAsia Biomedical Ltd
01.2010 - 04.2014
Executive
Deutsche Bank A.G
10.2007 - 05.2009
Associate
Paramount Health Services
01.2006 - 10.2007
Associate – Customer Service
Zenta Technologies
03.2005 - 12.2005
Property Consultant
Pooja Consultancy
03.2002 - 02.2005
Advanced Course in Digital Marketing - undefined
ACDM) - Lavenier Institute
MBA - Marketing
Mumbai University
Advanced Certificate in Software Engineering - International Business Machine - undefined
Bachelor of Commerce - Marketing Research & Export Marketing
Mumbai University