Nikhil M L
Bengaluru
Summary
Dynamic e-commerce specialist with a proven track record at Majestic Pure and Publicis Commerce, excelling in inventory planning and process automation. Leveraged advanced Excel and VBA skills to slash ACOS by 15% for key brands, driving sales growth and market dominance. Expert in cross-functional collaboration and strategic market analysis, consistently achieving best seller status on Amazon.
Overview
3
3
years of professional experience
Work History
Freelancer
Majestic Pure
Bengaluru
07.2023 - Current
- Managed product assortment for the Middle East region in Aromatherapy, Hair Oils, Body Oils, and Massage Oils categories. Selected products based on sales trends, market demand, and cultural preferences to optimize category performance.
- Cooperated with UAE compliance authorities to ensure products met regulatory requirements and successfully handled product registration processes.
- Managed shipment planning by raising purchase orders with vendors, negotiating terms, and ensuring timely delivery. Oversaw billing, dispatch from the origin, and final order fulfillment to UAE marketplaces.
- Managed operations on Amazon, Noon, and other marketplaces, overseeing product listings, pricing, promotions, and order fulfillment to drive sales and optimize performance
- Handled product listing by managing cataloging, content creation, and image optimization. Developed A+ content to enhance product visibility and engagement, ensuring a high-quality customer experience.
- Developed pricing strategies by analyzing market trends, competitor pricing, and demand patterns. Ensured competitive and profitable pricing to maximize sales and margin growth.
- Conducted category and competitor research to identify market trends, pricing strategies, and growth opportunities. Analyzed competitor offerings to optimize assortment, pricing, and marketing strategies
- Managed P&L by analyzing revenue, costs, and profitability. Implemented pricing and cost optimization strategies to maximize margins and drive sustainable growth.
Analyst Commerce
Publicis Commerce
Bengaluru
07.2022 - 01.2023
- Revamped the entire Amazon ads account for the Kotex brand, conducting thorough market research and competitive analysis, implementing a comprehensive restructuring. Achieved significant improvements, reducing ACOS from 80% to 65% for the brand, from 160% to 140% for generic campaigns, and from 170% to 155% for competition campaigns.
- Worked for Full funnel strategy understanding the audience, and created ad creatives on my own for each funnel
- Implemented keyword research and ongoing monitoring of search terms within campaigns for the brand Huggies, resulting in a 4-5% reduction in ACOS within a span of 2-3 months.
- Worked closely with cross-functional teams on ad creatives, video ads, content, cataloging, and pricing promotions.
- Automated all the performance reports by using macros in Excel, this saved around 10 hours work weekly
- As a result, our organic ranking improved significantly, and the majority of our products in this category achieved Best Seller Rank and Amazon's Choice.
Education
Bachelor of Engineering - Mechanical Engineering
CMRIT
Bengaluru07-2020
Some College (No Degree) - Digital Marketing
Kraftshala
OnlineSkills
- Inventory planning – demand forecasting, stock optimization, and inventory control
- Content and Cataloging – SEO-driven product listings, A content, and catalog management
- Pricing & Promotions – competitive pricing, discount strategies, and promotional planning
- Keyword and Category Research – Market analysis, competitor benchmarking, and search optimization
- P&L Management – Sales performance tracking, margin optimization, and cost control
- Customer Insights & Behavior Analysis – Understanding customer preferences, analyzing buying patterns, and optimizing product offerings
- E-commerce Platform Expertise – Experience with Amazon, Noon, Namshi
- Excel and Google Sheets : advanced formulas, PivotTables, Power Query, data cleaning, and conditional formatting
- Macros (VBA): automation, data cleaning, importing, sorting, and report generation
- Process Automation & Reporting – Using Excel (VBA, PivotTables), Google sheets, Apps Script, Python
- Google Apps Script: Cloud-based automation and report scheduling
- Python: Data manipulation, web scraping, big data handling, and visualization
- AWS: CDN, EC2, S3, and Lambda for data processing and storage
Languages
- English
- Hindi
- Kannada
- Telugu
Timeline
Freelancer
Majestic Pure
07.2023 - Current
Analyst Commerce
Publicis Commerce
07.2022 - 01.2023
Bachelor of Engineering - Mechanical Engineering
CMRIT
Some College (No Degree) - Digital Marketing
Kraftshala
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