Nikhil Mohan
Navi Mumbai
Summary
Dynamic marketing professional with extensive experience in Salesforce Marketing Cloud. Proven track record in designing and executing data-driven marketing strategies that enhance customer engagement and drive revenue growth. Proficient in using SFMC tools for campaign management, audience segmentation, and automation. Skilled in analyzing data to drive decision-making and optimize campaign performance.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Campaign Manager
Accenture
Mumbai
08.2021 - Current
- Dedicated professional with expertise in web development and campaign management.
- Develop and execute email marketing campaigns to drive engagement and revenue.
- Currently working with a pharmaceutical client where I'm managing multiple brands across multiple markets in EMEA, LATAM and NA.
- Experience in Email Studio, Web Studio, Data Extension, and Content Builder.
- Familiar with A/B testing of subject lines and content, which drove higher open and click-through rates.
- Create and customize template-based builds, including content blocks and forms.
- Manage email subscriber lists and segment audiences for targeted messaging.
- Analyze email performance metrics and adjust strategies accordingly.
- Collaborate with cross-functional teams to ensure email campaigns align with overall marketing initiatives.
- Stay up-to-date with email marketing best practices and industry trends.
- Manage email marketing budget and vendor relationships.
- Ensure compliance with email marketing regulations and laws.
- Responsible for managing 56 business units globally as an administrator/developer and providing day-to-day support for developers.
- Performing asset extraction tasks required for emails and landing pages using Adobe Illustrator and Photoshop.
Web Developer
Siyaram's Silk Mills Ltd.
Mumbai
05.2018 - 07.2021
- Experience in Email Studio, Web Studio, and Content Builder.
- Create and customize template-based builds, including content blocks and forms.
- Managing work allocation for campaigns and projects.
- Use HTML, CSS, and SSJS, along with other technologies, to build customized solutions that support critical business functions.
- Built web applications using HTML, CSS, PHP, JavaScript, and MySQL.
Web Developer Intern
Siyaram's Silk Mills Ltd.
Mumbai
03.2017 - 07.2017
- Developed web applications using HTML, CSS, PHP, JavaScript, and MySQL.
- Collaborated with other developers to enhance the user experience of websites.
- Tested and debugged code for compatibility across multiple browsers.
Education
Masters in Computer Applications - Information Technology
V.E.S.I.T
Mumbai08-2017
Bachelor of Science - Information Technology
Pilliai's College Of Arts, Commerce & Science
Navi Mumbai05-2014
Skills
- Campaign Execution
- Salesforce Marketing Cloud
- OCE-Digital
- HTML, CSS, Bootstrap
- SSJS
- AMPScript
- SQL
- Digi360
- Adobe Illustrator
- Photoshop
- Workfront
Certification
- Salesforce Marketing Cloud Email Specialist (Credential ID: 3533598)
- Salesforce marketing cloud email specialist certification by UDEMY.
- Python, R Programming and SQL certifications by Datacamp.
Accomplishments
- Star of the business award(individual) in Q4 of 2023 by Accenture
- Core value champion award(individual) in Q1 of 2023 by Accenture
- Star of the business award(individual) in Q2 Q3 of 2022 by Accenture.
Timeline
Campaign Manager
Accenture
08.2021 - Current
Web Developer
Siyaram's Silk Mills Ltd.
05.2018 - 07.2021
Web Developer Intern
Siyaram's Silk Mills Ltd.
03.2017 - 07.2017
- Salesforce Marketing Cloud Email Specialist (Credential ID: 3533598)
- Salesforce marketing cloud email specialist certification by UDEMY.
- Python, R Programming and SQL certifications by Datacamp.
Masters in Computer Applications - Information Technology
V.E.S.I.T
Bachelor of Science - Information Technology
Pilliai's College Of Arts, Commerce & Science
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