Summary
Overview
Work History
Education
Skills
Accomplishments
Strengths
Timeline
Generic

Nikhil Moka

Bengaluru,KA

Summary

I am a seasoned Digital Marketing Professional with over 10 years of experience in both B2C and B2B environments. My expertise lies in executing transformative digital strategies that enhance client performance, boost brand visibility, and drive substantial revenue growth. I am dedicated to continuous improvement and thrive on leading high-performing teams to achieve and surpass client objectives

Overview

10
10
years of professional experience

Work History

Sr. Manager - Paid Search

Brainlabs Digital Pvt Ltd
05.2023 - Current
  • Directed Paid Search strategy and team operations for ~5 accounts across four real estate verticals in NAMER, ensuring performance alignment and delivery excellence.
  • Led the development of a search audit and recommendation tool using historical and seasonal trends to enhance planning accuracy and free bandwidth for strategic optimizations.
  • Collaborate with internal teams to develop and execute full-funnel paid media strategies.
  • Drive campaign performance through strategic planning and data-driven optimizations.
  • Cultivated and maintained strong client relationships, managing communications, resolving escalations, and delivering performance reviews to ensure renewals and long-term retention.
  • Increased Return on Ad Spend (ROAS) for an ecommerce client from 2 to 3.5 within one month.
  • Produced detailed reports and presentations highlighting campaign performance.
  • Led a larger cross-functional team managing ~100 Paid Search campaigns for high-profile clients in the North American region, including real estate, e-commerce, and skincare brands.
  • Mentored cross-functional teams and delivered training sessions across the wider Paid Search team, enhancing skills from foundational knowledge to advanced strategies.
  • Improved stakeholder communication by implementing streamlined QA processes, project management systems, and task tracking workflows.
  • Contributed to SteerCo documentation by codifying SOPs and best practices across the Paid Search function to drive operational consistency.

Campaign Manager - Search

Annalect India (Omnicom Media Group India Pvt. Ltd
12.2021 - 05.2023
  • Led Paid Search efforts across Western Europe and the Middle East, driving a 220% QoQ increase in ROAS.
  • Reduced cost per acquisition by 45% by utilizing advanced data analysis techniques.
  • Delivered actionable insights through post-campaign analysis to inform planning for future peak sales periods.
  • Surpassed revenue targets during the holiday season, showcasing agility and execution under pressure.
  • Built automated dashboards in Google Looker Studio and crafted stakeholder-ready reports for performance transparency.
  • Led account restructures and collaborated cross-functionally to align creative assets with campaign objectives.

Paid Search Analyst

ForwardPmx (Assembly Global)
08.2020 - 12.2021
  • Increased conversion rates by 15% through optimized targeting and ad copy improvements.
  • Reduced cost-per-click by 12% resulting in enhanced budget efficiency.
  • Managed $1.5 million ad spend across 30 campaigns monthly.
  • Handled PPC strategy for 25 international e-commerce brands.
  • Boosted ROI by 25% by launching a cross-channel digital campaign focused on retargeting.
  • Elevated click-through rates by 20% by implementing A/B testing strategies.
  • Executed daily PPC management tasks across multiple platforms, including bid adjustments, budget pacing, and performance monitoring to ensure campaign efficiency and goal alignment.

Digital Marketing Consultant

Freelancing (Remote)
12.2019 - 08.2020
  • Provided digital marketing consultancy services on various projects.
  • Achieved a 25% increase in client website traffic by leveraging new social media strategies.
  • Reduced client acquisition costs by 15% by optimizing paid ad campaigns and analyzing data.

Assistant Digital Marketing Manager

Iii Consulting Pvt Ltd
03.2019 - 11.2019
  • zDeveloped media plans for early-stage start-ups, aligning acquisition strategies with business objectives.
  • Managed media planning and budget distribution to ensure optimal spend efficiency and campaign performance.
  • Strategized and executed digital marketing initiatives across all major channels to drive user acquisition and business growth.
  • Spearheaded the launch and go-to-market strategy for Kaptain11.com, a fantasy sports platform.
  • Collaborated with internal teams, agencies, affiliates, and influencers to expand brand presence and user engagement.
  • Conducted thorough market research to inform media planning and ensure budget efficiency.
  • Monitored campaign performance metrics and implemented real-time optimizations to maximize ROI.

Paid Media Analyst

Netelixir
12.2017 - 03.2019
  • Developed and implemented data-driven Search Marketing strategies aligned with client business goals to improve ROI and long-term performance.
  • Utilized competitor analysis tools and auction insights to maximize PPC campaign effectiveness across Google, Bing.
  • Created targeted campaign assets through audience segmentation and keyword research to enhance relevance and conversion rates.
  • Monitored and optimized campaign performance by conducting keyword diagnosis, impression share analysis, and continuous bid/targeting refinements.
  • Managed a variety of campaign types including Dynamic Search Ads, Shopping, and Remarketing Audiences, ensuring full-funnel strategy coverage.
  • Led strategic planning initiatives to identify new growth opportunities, helping clients scale revenue and improve performance efficiency.
  • Analyzed sales and customer response data to evaluate campaign effectiveness and refine future targeting and messaging strategies.
  • Presented weekly performance reviews and strategic insights in client meetings, fostering transparency and trust.
  • Provided in-depth recommendations for campaign improvements based on KPIs, competitive positioning, and real-time analytics.
  • Maintained proactive client communication, handling ad-hoc requests and ensuring timely execution of deliverables.
  • Identified up-sell and cross-sell opportunities; collaborated with internal teams to scope and pitch additional services that added measurable value.

Digital Marketing Executive

ICube IT Services Pvt Ltd
07.2015 - 12.2017
  • Directed & coordinated marketing activities and polices to promote products and services.
  • Analyzing business performance with the help of digital tools and reports.
  • Reviewed the financial aspects of product development, such as budgets, expenditures and research and development appropriations.
    Initiated market research studies and analyzed findings.
  • Analyzing the available resources and digital tools. Web traffic analysis using various digital tools like Google analytics.
  • Creating awareness about the company’s brand.
    Assuring proper implementation of different digital marketing tools and techniques such as SEO, PPC advertisement, email marketing, etc.
  • Preparing interactive strategic digital marketing plan.

Education

Bachelor Of Engineering (B.E) - Telecommunications

MVJ College Of Engineering
Bengaluru, India
06-2013

Skills

  • Google Ads
  • Microsoft Ads
  • Meta Ads
  • Google Analytics
  • Design Thinking
  • PPC
  • Process Management
  • Search Ads 360
  • Media Planning
  • Account Management
  • Data Analysis
  • Visualization
  • Performance Reporting
  • Optimization
  • Problem Solving

Accomplishments

  • Product Ideation: Conceptualized and led the development of SHARP, an internal tool designed for search hygiene checks and audits;awarded as the top innovation out of 20 great ideas.
  • Improved Campaign Performance: Successfully increased ROAS by an average of 60% for multiple clients across different campaigns, driving significant revenue growth and improving brand presence.
  • Increased Conversions: Overall conversion trends have increased significantly for major accounts, showcasing ability to exceed client performance expectations and optimize budget allocations.
  • Onboarding: Aligning internal teams, developing SOPs, and launching campaigns within tight timelines—leading to 100% on-time activation.

Strengths

  • Analytical Thinking: Skilled in leveraging performance data to drive optimizations, improve forecasting accuracy, and enhance overall account health.
  • Strategic Execution Under Pressure: Proven ability to deliver strategic outcomes under tight deadlines and peak pressure periods, without compromising quality.
  • Mentorship & Team Development: Passionate about upskilling peers; drives collective team growth through hands-on training, support, and knowledge-sharing.

Timeline

Sr. Manager - Paid Search

Brainlabs Digital Pvt Ltd
05.2023 - Current

Campaign Manager - Search

Annalect India (Omnicom Media Group India Pvt. Ltd
12.2021 - 05.2023

Paid Search Analyst

ForwardPmx (Assembly Global)
08.2020 - 12.2021

Digital Marketing Consultant

Freelancing (Remote)
12.2019 - 08.2020

Assistant Digital Marketing Manager

Iii Consulting Pvt Ltd
03.2019 - 11.2019

Paid Media Analyst

Netelixir
12.2017 - 03.2019

Digital Marketing Executive

ICube IT Services Pvt Ltd
07.2015 - 12.2017

Bachelor Of Engineering (B.E) - Telecommunications

MVJ College Of Engineering

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